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Don Ross
HealthTech Capital
   January 15, 2013




                      dross@HealthTechCapital.com
Transforming Healthcare
                   Improve
                   Quality



                                    Leverage
 Reduce
                                  Information
 Demand
                                   Technology




     Value-based               Engage
      Incentives             Consumers

                                  dross@HealthTechCapital.com
Big Themes

Behavior
            Telemedicine        Quantified Self
 Change



Big Data   Interoperability      Aging in Place




                              dross@HealthTechCapital.com
Health Data Tsumani
New Health Data Sources




Drug Research     Social Media   Patient Records   Gene Sequencing




 Test Results       Claims       Home Monitoring      Mobile apps


                                            dross@HealthTechCapital.com
Actionable Data
• 11 million use mobile enabled glucose
  monitors
• Actionable information
• Continuous monitoring?




                               dross@HealthTechCapital.com
Blockbuster Potential
Drug?
• 47.5% - 5% weight loss (1 year)

mHealth?
• 36% - 5% weight loss (3 months)

Omada Health?
• Average weight loss = 6.4% (16 weeks)
• NIH Diabetes Prevention Program

                                    dross@HealthTechCapital.com
HealthTech Opportunity

Improve Health



                   Control Costs



                    dross@HealthTechCapital.com
Building a Business?




  Alignment of incentives
                            dross@HealthTechCapital.com
Continuum of Care




  Acute        Chronic @ Home          Wellness

Terminal    Acute    Chronic    At Risk         Healthy




                                 dross@HealthTechCapital.com
HealthTech = Market Risk

Consumers

  Patients

 Alternate    User Adoption Risk
      Care    Users? Many?
              Why Use? Often?
     MDs      Acquire? Cost?

 Hospitals                         Business Model Risk
                                   Who Pays? Why?
                                   Prove Value?
                                   Sustainable Barriers?


                                            dross@HealthTechCapital.com
Hitting the Pay Wall
• 1 of 3 Americans – online for health
  information
• Of which, 1 in 4 hit “pay wall”

                       2% paid
                       83% sought free alternate
                       13% gave up


                                    Source: Pew Health Online 2013

                                 dross@HealthTechCapital.com
Venture: Market vs. Product Risk?
    VALUATION
                                          TECH
                                                 HEALTHTECH ?

  $1B
                                                               LIFE SCIENCE

                        Market
$ 100 M                                                                     > $50 M
                                                     Payment
                                                                            > $15 M
$ 10 M                                      FDA
                                                                            > $5 M
                                 Trials
                                                                            >$1M
                    Product
                                                                            > $25K
   1M
          Seed   Series A Series B Series C Series D Series E

                                                     dross@HealthTechCapital.com
HealthTech: New Investment Space
• High Market Risk
  – Healthcare Ecosystem Expertise
     • Complex Pain points and Workflows
     • Regulatory, Multiple Stakeholders
  – Unproven Market
     • Revenue Model, User Adoption

• Low Technology Risk
  – Quick Prototyping and Launch
  – Capital Efficient: Few VC rounds

                                       dross@HealthTechCapital.com
HealthTech Capital Ecosystem

 Healthcare         Technology




              Consumer

                          dross@HealthTechCapital.com
HealthTech Capital Members

               Investors


   Service                 Venture




  Physicians               Industry
Collaborative Ecosystem




                      Seed $
  Mentoring                    Validation



                  HealthTech Startup


      Strategic Partner


                                     dross@HealthTechCapital.com
HealthTech Examples




               dross@HealthTechCapital.com
Thank you


      Don Ross
  HealthTech Capital
      650.465.3173
dross@healthtechcapital.com



                   dross@HealthTechCapital.com

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Don Ross-Health 2.0 01.15.2013

  • 1. Don Ross HealthTech Capital January 15, 2013 dross@HealthTechCapital.com
  • 2. Transforming Healthcare Improve Quality Leverage Reduce Information Demand Technology Value-based Engage Incentives Consumers dross@HealthTechCapital.com
  • 3. Big Themes Behavior Telemedicine Quantified Self Change Big Data Interoperability Aging in Place dross@HealthTechCapital.com
  • 4. Health Data Tsumani New Health Data Sources Drug Research Social Media Patient Records Gene Sequencing Test Results Claims Home Monitoring Mobile apps dross@HealthTechCapital.com
  • 5. Actionable Data • 11 million use mobile enabled glucose monitors • Actionable information • Continuous monitoring? dross@HealthTechCapital.com
  • 6. Blockbuster Potential Drug? • 47.5% - 5% weight loss (1 year) mHealth? • 36% - 5% weight loss (3 months) Omada Health? • Average weight loss = 6.4% (16 weeks) • NIH Diabetes Prevention Program dross@HealthTechCapital.com
  • 7. HealthTech Opportunity Improve Health Control Costs dross@HealthTechCapital.com
  • 8. Building a Business? Alignment of incentives dross@HealthTechCapital.com
  • 9. Continuum of Care Acute Chronic @ Home Wellness Terminal Acute Chronic At Risk Healthy dross@HealthTechCapital.com
  • 10. HealthTech = Market Risk Consumers Patients Alternate User Adoption Risk Care Users? Many? Why Use? Often? MDs Acquire? Cost? Hospitals Business Model Risk Who Pays? Why? Prove Value? Sustainable Barriers? dross@HealthTechCapital.com
  • 11. Hitting the Pay Wall • 1 of 3 Americans – online for health information • Of which, 1 in 4 hit “pay wall” 2% paid 83% sought free alternate 13% gave up Source: Pew Health Online 2013 dross@HealthTechCapital.com
  • 12. Venture: Market vs. Product Risk? VALUATION TECH HEALTHTECH ? $1B LIFE SCIENCE Market $ 100 M > $50 M Payment > $15 M $ 10 M FDA > $5 M Trials >$1M Product > $25K 1M Seed Series A Series B Series C Series D Series E dross@HealthTechCapital.com
  • 13. HealthTech: New Investment Space • High Market Risk – Healthcare Ecosystem Expertise • Complex Pain points and Workflows • Regulatory, Multiple Stakeholders – Unproven Market • Revenue Model, User Adoption • Low Technology Risk – Quick Prototyping and Launch – Capital Efficient: Few VC rounds dross@HealthTechCapital.com
  • 14. HealthTech Capital Ecosystem Healthcare Technology Consumer dross@HealthTechCapital.com
  • 15. HealthTech Capital Members Investors Service Venture Physicians Industry
  • 16. Collaborative Ecosystem Seed $ Mentoring Validation HealthTech Startup Strategic Partner dross@HealthTechCapital.com
  • 17. HealthTech Examples dross@HealthTechCapital.com
  • 18. Thank you Don Ross HealthTech Capital 650.465.3173 dross@healthtechcapital.com dross@HealthTechCapital.com