Fundamentals of Facebook Marketing Dr. (VAIDYA) Piyush Juneja Founder Indianvaidyas.com Whatsapp 9267920012 piyush@indianvaidyas.com

1. DIGITAL MARKETING-FACEBOOK
Dr. Piyush Juneja
Founder: Indianvaidyas.com

2. SOCIAL MEDIA MARKETING
 To Increase Brand Awareness and Business Leads
Facebook Pinterest /
InstaGram
Google + Youtube
Twitter Linkedin

3. PREREQUISITE
 Anyone with basic understanding of Internet
 No Programming or Website Knowledge
 Basic English/Communication Skills are Must
 Interested and Enthusiastic in Technology

4. SOCIAL MEDIA SITES

5. Facebook
 Creating profile
 Creating page
 Content development
 Integration page with other social media channels
 Post updates with links to the desired landing page
 Joining groups and pages
 Adding members
 Starting discussions
 Sharing links
 Creating facebook “like” button and badge, to place it in the website and blogs
 Run contests, promotional campaigns, polls…
 Video sharing via YouTube tabs ( for viral campaigns)
 Photo sharing via page flicker apps/ similar apps
 Document sharing ( pdf, ppt, whitepapers, brochures, notes..)
 Customized contact form/ registration form
 Promote blogs/feed
 Tagging use of various external interactive Apps

6. WHAT’S IN?
 Facebook Live
 Native video content
 Facebook Reactions
 Posting news
 Tagging other relevant pages
 Creating event pages
 Gif Sharing

7. WHAT’S OUT?
 Using photos for every post
 “Like-bait”
(Like baiting is a practice on the dominant Facebook
social media platform where users post items that
contain requests to “like” content. Users can also
include requests to share or otherwise promote the
content)
 Frequently circulated content
 Text status posts from pages
 Sales language

8. WHAT DOES THE FACEBOOK NEWS FEED FAVOR?
 Posts receiving a lot of engagement
 Posts most relevant to each individual user
 Trending conversations
 Facebook Live
 Share-ability
 Informative posts
 Entertainment posts
 Videos posted natively

9. FACEBOOK INSIGHTS ARE A GREAT WAY TO TRACK
THE PERFORMANCE OF YOUR FACEBOOK PAGE AND
WILL HELP YOU DRIVE STRATEGIC MARKETING
DECISIONS BASED ON AUDIENCE BEHAVIOUR.

10. FACEBOOK PAGE APP

11. FACEBOOK LITE

12. BEFORE MAKING A POST ON FACEBOOK, ASK
THESE QUESTIONS:
 Is this content...
relevant to my page?
timely?
from a trusted source or safe website?
interesting enough for others to share?
“If you answered yes to all the above, then you’re
ready to post”

13. MAKE A SCHEDULE

14. FACEBOOK LIVE

15. GIF SHARING
 Not quite an image or a video, a GIF is a great way
to help enhance your post with visual content
 Facebook now supports GIF links from external
sites (Giphy, Imgur, Tumblr, and others)
 Paste the link into a post and Facebook will
animate the GIF once the post has been published
 It will then automatically play in New Feeds
 You can even update your profile picture to a
looping 7 second video!

16. 360 PHOTOS
 A new feature on Facebook, the 360 photo is
perfect for sharing a more immersive experience
with your fans. While you need a special set of
cameras to record a 360 video, it is easy to share a
photo:
 Take a panorama with an iOS or an andriod phone.
 Use an app like Street View or Google Camera.
 Take a 360-degree photo with a 360 camera.

17. 360 PHOTOS