This is about the effect of social media on your business functions.

1. Social Media Effectively Impacts
Business Growth
Group B-3

2. What is in it for Businesses?
 Advertising
 Marketing
 Promotions
 Recruitment (LinkedIn)
 Professional Blogging
 User Forums
 Research & Development

3. Global Success Stories
 When Virgin America recently launched new routes
from California to Toronto, it used ‘Klout’ to identify a
small group of social media "influencers" and gave
them free flights.
 This generated thousands of tweets, triggered press
coverage and delivered more immediate impact than
traditional advertising.

4. Global Success Stories (contd…)
 American Express has created a forum just for small
business owners and leaders. Through a strategic
partnership with Facebook, they created a massive
contest for small businesses that generated lots of
interest and increased their fan base.

5.  Scott Monty (head of social
media for Ford Motor
Company)
 Strategic advisor on all social media
activities across the company, from
blogger relations to marketing support,
customer service to internal
communications and more, as social
media is being integrated into many
facets of Ford business.
Global Success Stories (contd…)

6. Local Attempts
 Dialog
 SriLankan Airlines
 Anything.lk
 Munchkin

7. Conclusion

8. Thank
you