Dr Sea Rotmann, the Operating Agent for Task 24 (www.ieadsm.org) tells the Douglas Adams-inspired story of how she is slowly turning into a Babelfish and how to get around in the DSM Universe. Told at the Wellington IEA DSM storytelling workshop on March 17, 2014.

1. Subtasks of Task XXIV
Dr Sea Rotmann Operating Agent
IEA DSM Workshop, March 17, 2014
IEA DSM TASK 24
Closing the Loop: Behaviour Change in DSM - From Theory to
Practice
THE HITCHHIKER’S GUIDE
to DSM

2. Subtasks of Task XXIV
THE HITCHHIKER’S GUIDE to DSM
Rule #1

3. Subtasks of Task XXIVTHE HITCHHIKER’S GUIDE to DSM

4. Subtasks of Task XXIV
THEN THERE WAS THIS SUPER
COMPUTER...

5. Subtasks of Task XXIV
THEN THERE WAS THIS SUPER
COMPUTER...

6. Subtasks of Task XXIVAND THEN THINGS WENT WRONG

7. Subtasks of Task XXIVHORRIBLY WRONG

8. Subtasks of Task XXIVKINDA UNSURPRISINGLY WRONG

9. Subtasks of Task XXIV
BUT WE KNOW WHAT TO DO,
RIGHT?

10. Subtasks of Task XXIVSO WHAT IS THE PROBLEM?

11. Subtasks of Task XXIVSO WHAT IS THE PROBLEM?

12. Subtasks of Task XXIVSO WHAT IS THE PROBLEM?

13. Subtasks of Task XXIVSO WHAT IS THE PROBLEM?

14. Subtasks of Task XXIVSO WHAT IS THE PROBLEM?

15. Subtasks of Task XXIVWHO’S FAULT IS IT?

16. Subtasks of Task XXIV
BUT IT’S NOT ALWAYS THE
BUREAUCRATS

17. Subtasks of Task XXIVWHAT REALLY IS THE PROBLEM?

18. Subtasks of Task XXIVWHAT REALLY IS THE PROBLEM?

19. Subtasks of Task XXIVWHAT REALLY IS THE PROBLEM?

20. Subtasks of Task XXIVWHO REALLY IS THE PROBLEM?

21. Subtasks of Task XXIVWHO REALLY IS THE PROBLEM?

22. 14
WHO’S GOT A SOLUTION?

23. 14
WHO’S GOT A SOLUTION?

24. Every day, for 3 days...They chatted and laughed and realised they had a hell of a lot in
common (like their grand passion for behaviour change and both being ninjas).
15
The story of Task 24
Once upon a time on a hot Athens night...two young-ish ladies who were working on
behaviour change - one in theory and one in practice - met each other at a workshop.
But, one day...They realised that they had the opportunity to make their dream collaboration
a reality.
Because of that...They wrote a proposal to start Task 24 and presented it to the IEA DSM.
But then! It became obvious that it took a lot of lobbying and hard work just to talk countries
into joining, signing contracts and paying their invoices...
Because of that...They started the Task a little later than planned but a lot of countries and
over 200 behaviour change experts from around the world joined up along the way.
So, finally...Task 24 is healthy and happy working hard on translating theory into practice.
And ever since then...The two ladies have traveled around the world telling stories, creating
monsters and turning slowly into Babelfish.They hope to continue this important work for
another 3 years if they get their Task 24 extension, as there is lots left to do.
And then they lived happily ever after changing the behaviour of the behaviour
changers to help them better change behaviours (huh?). The End.

25. Subtasks of Task XXIVChapters
5- Expert platform
1- Helicopter
view of models,
frameworks,
contexts, case
studies and
evaluation
metrics
2-
In depth
analysis in
areas of
greatest need
3-
Evaluation tool
for
stakeholders
4-
Country-
specific project
ideas, action
plans and pilot
projects

26. Subtasks of Task XXIVexpert platform
- 105 videos & presentations
- 75 photos
- 6 blogs
- 14 events
- 23 discussion fora
- 3 member groups

27. 1
World Map of
Participating countries, contributing experts
Expert platform currently has >200 experts from 21 countries and 7 main sectors.

28. Subtasks of Task XXIVBa(b)bel to Babelfish?

29. Subtasks of Task XXIVBa(b)bel to Babelfish?

30. Subtasks of Task XXIVBa(b)bel to Babelfish?

31. Subtasks of Task XXIVBa(b)bel to Babelfish?

32. Subtasks of Task XXIVStories...

33. Subtasks of Task XXIVMore stories!
IEA DSM – Task XXIV
Belgian Story
Brussels, September 7, 2012
The New Zealand energy
story
Sea Rotmann and Janet
Stephenson
demand-side
^
Norwegian Energy Story
Swiss Energy Strategy and research projects
concerning behavior change
Dr. Aurelio Fetz, Market Regulation, Swiss Federal Office of Energy
Workshop IEA DSM Task 24, 15.10.2013

34. 22
Subtask I - Helicopter OverviewPremise for Task XXIVAnd MONSTERS

35. 23
Types of stories

36. 23
Types of stories

37. 23
Types of stories

38. 23
Types of stories

39. 23
Types of stories

40. 23
Types of stories

41. 24
Subtask I - Helicopter OverviewPremise for Task XXIVCountry stories

42. 25
Subtask I - Helicopter OverviewPremise for Task XXIVSector stories

43. 26
Subtask I - Helicopter OverviewPremise for Task XXIVTHE ANSWER!

44. 26
Subtask I - Helicopter OverviewPremise for Task XXIVTHE ANSWER!

45. 26
Subtask I - Helicopter OverviewPremise for Task XXIVTHE ANSWER!

46. 27
Subtask I - Helicopter OverviewPremise for Task XXIVTHE ANSWER?

47. 27
Subtask I - Helicopter OverviewPremise for Task XXIVTHE ANSWER?

48. 27
Subtask I - Helicopter OverviewPremise for Task XXIVTHE ANSWER?

49. 28
Subtask I - Helicopter OverviewPremise for Task XXIVBUT THEN, OF COURSE...

50. 29
Subtask I - Helicopter OverviewPremise for Task XXIVTHE END
DRSEA@ORCON.NET.NZ