A brief introduction to keypad and what it stands for

1. KEYPAD
• What is Keypad?
• Hong Kong’s first bilingual luxury
lifestyle magazine to be delivered
directly to the workplaces of
professionals.
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2. The inspiration behind Keypad
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3. Keypad Magazine
• Chi + Eng Bilingual
• Bimonthly Lifestyle Magazine
• 40,000+ circulation
• High income professionals and
Key influencer
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4. Contents
• Vogue
• News, Styling, Cover Story, Beauty
• Taste
• Wine, Cars over Coffee, Food, Tech
• Life
• Interview, Art, Kids, Medical, Music
• Journal
• Gilles Bonnevialle, Bianca Ma, Richard Lai,
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5. Keypad NOW
- Released 7 issues, 8th one coming
- Readers expanding to
- legal & accounting professionals, professional federations & organizations, entrepreneurs, 3-star above hotels, business
centers, private clubs, airport lounges, chain supermarkets, chain restaurants & coffee shops, etc
- Chi & Eng Bilingual
- Expert contributors
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6. Aug issue
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7. No subscription needed
No forms to fill
ZERO barrier = Direct
No payment
No fees
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8. Keypad Events
• Premium Exclusive Experience
• Readers gathering
• Networking and “Facebook” in real life
• KEF, McClaren, CitiSuper, Martell,
LOEWE, Paul Smith, Caran D’ache,
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9. Keypad Events
• Improve Brand recognition and
Sales
• Branded Activities
• Marketing to and Through Key
Influencers
• Turning influencers into
advocates of the Brand
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10. Thank you
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