2. “WE DON’T SEE THINGS AS THEY ARE, WE SEE THINGS AS WE ARE ”
3. INTRODUCTION Perception is the process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.
4. Contd…. Perception is the process of attaining awareness or understanding of sensory information
5. ORGIN The word comes from the Latin words perceptio, percipio, and means "receiving, collecting, action of taking possession, apprehension with the mind or senses”.
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7. Why Perception? People’s behavior is based on their perception of what reality is, and not reality itself.
10. Factors affecting Perception A number of factors operate to shape and sometimes distort perception. The factors reside under the characteristics of the: Perceiver Target Situation
30. Attribution Theory An attempt to determine whether an Individual’s behavior is internally or externally caused. Internal – Under Personal Control External – Forced him to do. Determining Factors Distinctiveness Consensus Consistency
32. Consistency Does this person behave in this same manner at other times ? Distinctiveness Does this person behave in this manner in other situation Consensus Do other person Behave in the Same manner? Yes High Consistency No Low Consistency No Low Consensus Yes High Consensus Internal Attribution YES Low Distinctiveness NO High Distinctiveness External Attribution