Be-novative is a cloud-based collective creativity platform that uses gamification, crowdsourcing, and design thinking principles to foster innovation breakthroughs through large-scale ideation sessions. Participants can anonymously generate and build upon each other's ideas over the course of 15-minute sessions divided into stages including individual ideation, collaboration, inspiration through images and random words, and crowdsourced evaluation. Top ideas are then implemented into projects using the platform's backend tools to track progress. Clients in diverse industries have seen high ROI through increased engagement, revenue, and faster product development using Be-novative's unique approach.

1. INNOVATION BREAKTHROUGHS.
EVERY DAY.

2. Be-novative is the Collective Creativity cloud
platform built for innovation breakthroughs.
Our unique methodology fuses creativity
stimulation with innovation management
based on gamification, crowdsourcing,
and design thinking principles.
The award-winning software is designed
to digitally emulate how a confluence of
creative minds produces innovation
quickly, engagingly, efficiently and
with breakthrough results.

3. Founded in 2011, Be-novative lets you run ideation sessions
for up to 100,000 people in just 15 minutes
FACTS
> Founded in 2011
> Serving clients on six continents in diverse
industries with large, distributed
organizations
> Global HQ based at NASA- & Google-funded
Singularity University Labs
GEOGRAPHY
> We work in:
• Silicon Valley
• Budapest
• New York
• Netherlands
CLIENTS
> 70+ Fortune Clients with highly competitive
innovation needs, including:
Profile

4. Ideation platform
> Participants ideas are anonymous,
so they can feel free to get creative
= safe space for innovation
> Participants can be inspired by their
teammates ideas, by photos and randomly
generated words can inspire out-of-the-box
ideas
Be-novative’s award winning methodology fosters
collective creativity in its front-end for ideation
> Individuals are randomly placed in
groups of four, to foster exposure to
new ways of thinking

5. In the first stage, ideators are on their own—solving the
groupthink problem of in-person ideation sessions
> The session lasts 15 minutes, with
the AI switching stages by judging
how active participants are.
> The semi-anonymous small groups allow
for people to put forward ideas without
fear of retribution. The chat and visibility of
the other participants ensures that people
will behave respectfully.
> People get to answer
the challenge
question or workshop
topic on their own,
providing a more
diverse pool of ideas
for those running the
challenge

6. In the second stage, participants can see each other’s ideas,
and can combine or be inspired by them
> Participants can take components
of other ideas to build stronger
ones, or be inspired by others’
thoughts to come up with new
ideas entirely.
> Ideas remain anonymous in the second
stage, but participants have the ability to
’like’ an idea, which sends a notification to
the person who wrote the idea
> People can take part
in challenges either
contemporaneously,
or they can choose to
take part at their
leisure (like, if the
challenge is open for
two weeks, for
example). The AI
solves for this and it
always feels
contemporaneous to
the user.

7. In the third stage, participants can add pictures to inspire
others and further explain their ideas
> Users can continue to add ideas in
this stage as well, and can add ideas
whenever, throughout the entire 15
minutes
> Adding pictures is currently powered by
safe Google search, but in upcoming
updates to the platform, users can upload
images (like drawings of prototypes) from
their hard drives
> Be-novative works on
computers, tablets
and smartphones, and
is a cloud-based SaaS
solution

8. The fourth stage showcases a Be-novative creativity-
enhancing technique: the random word generator
> The random word generator picks
from a pool of 300 words that are
heavily associated with imagery in
people’s minds.
> The random word generator strategically
distracts users from their line of thought to
inspire out-of-the-box ideas. Sounds crazy,
but it works.
> The AI automatically
switches users
between stages
throughout the 15
minute ideation
session

9. Be-novative solves for idea glut via a crowdsourced
evaluation engine, bringing the best ideas to the top
> Each box on the graph has a set
number of points associated with it,
which is part of our broader
gamification element. Users earn
points by having their ideas ranked
highly.
> Each participant reviews 30-40 ideas, which
takes 3-4 additional minutes, ranking them
on a graph. By default the axes are set to
impact and feasibility, but they can be
customized at the beginning of any
challenge.
> Each idea is reviewed three times
at least by the crowd, which helps
separate wheat from chaff.

10. > Challenge owners can request to
that the writers of specific ideas gve
up their anonymity, helping seed the
implementation team with
motivated participants.
> The ideas are displayed in the order that
participants ranked them. Ideas can be
liked, highlighted, grouped, merged and
exported to Excel.
Be-novative’s ease-of-use and gamification ensure great
ideas and committed implementation teams
> Be-novative’s point
system helps
encourage
engagement through
healthy competition
and illuminates
hidden idea-rich
people in
organizations

11. > You can take the ideas and build
more in-depth concepts out of
them to create concepts and
projects
The implementation back-end means you can build projects
and engage people to implement them
> Track projects through
implementation, assigning tasks,
adding documents, and assigning
budgets

12. Clients use Be-novative to find and implement breakthrough ideas
> Cisco needed help finding new strategies for EMEAR growth
> Cisco used Be-novative to engage 300 of its strategy and business
development leaders to ideate on their business development
strategy for 2016
> Strategies discovered through Be-novative are already driving
quarterly increases in revenue for the region
Select use-cases highlight Be-novative’s high-ROI impact for clients
> GE had struggled with engagement for innovation projects in a large
healthcare market
> GE used Be-novative to double the employee engagement numbers,
and to fast-track 23 concepts through patenting
> Deutsche Telekom saw challenges in implementation for innovation
projects in a key market.
> For an introductory project with Be-novative, engagement grew
throughout implementation, sending two ideas through the project
phase to market within six months.

13. We work for a diverse portfolio of elite clients, including 70+
Fortune companies
“This result is insanely good
and the expected profit is
just not comparable with the
amount of the investment. If
you also take into account
the project’s impact on the
cultural change that was
triggered, it is an
exceptional ROI.” – Director
– Deutsche Telekom

14. We drive creativity and engagement through Collective
Creativity

15. Our front-to-back approach flows from ideation and
conceptualization directly through to market

16. Our gamification system gives people pride in their work
and helps foster meaningful engagement

17. UNLEASH COLLECTIVE CREATIVITY
GET IN TOUCH!
Edward Oser
Client Development
Silicon Valley
edward@be-novative.c