Fashion retailers need to make the most of social media given that a huge chunk of their target audience is on it. Make great use of visual platforms to promote your brand and generate interest among your audience.

1. Social Media Tips for Fashion Retailers
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2. Overview
All businesses require social media to ensure their brand
is receiving the most exposure it can. Social media is
especially important for the fashion industry since it can
help potential customers stay up-to-date with updates
and trends of your brand. Getting your products out the
door is faster when you can capture the collective
imagination of your target audience on their preferred
social platforms. Your social media campaign needs to be
founded on a strong process of content creation and
curation; engagement and campaigns; and reputation
management occur consistently. Visual platforms
become essential in this business with your competitors
vying for a share of your audience on Instagram,
Facebook and Pinterest.
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3. #1: Decide the amount of
time and resources you can
devote to your social
strategy
● Social media and its management is a
time-intensive process.
● You need to stay up-to-speed on your
conversations.
● It’s not a one man job, and you’ll need a
team well versed in social media trends.
● You’ll have to listen, converse,
collaborate and analyse social media
engagement trends and competitor
strategies.
● A content marketing and social media
management tool like DrumUp is of great
service to cut through the confusion and
simplify social media management.
● Use a combination of resources and tools
to successfully implement your strategy.
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4. #2: Don’t discount social
listening
● Social listening is a great way to find out
what your audience is interested in, and
analysing terms that can help boost your
social plan.
● Track social mentions of your business
with tools like Google Alerts and
Icerocket.
● Use a social media analytics tool to help
you study these more efficiently.
● Social listening can also help you
understand your customers’ problems
and expectations, which can help you
initiate online conversations with your
audience.
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5. #3: Regularly perform a
social media review
● Reviewing your social media results can
help you identify unsanctioned social
media efforts (employee pages, fake
accounts, etc)
● This offers the opportunity to develop
and employ new customizations that may
have gone unnoticed and ensure
consistency in look and feel of your social
media pages.
● It also gives you a chance to improve
upon your social media strategy and
develop new aims to ensure continued
business growth.
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6. Tips to maximize
engagement
● Don’t simply sell your product, sell the full
experience. Give out pictures of your
products and trendy way of using them on
your Instagram or Pinterest page.
● Showcase your store and employees. Give
you audience a personalised experience of
your store, complete with employee
opinions and store environment. Presenting
the human element of your brand enhances
trust on social media.
● Leverage social media to address customer
queries and issues, and do it within an hour.
● Respond and acknowledge posts, comments,
direct mentions and unbranded mentions.
● Visuals attract more eyes, and a fashion
retailer, work better than textual content.
● User Generated Content, in terms of
different styles for your products, possesses
immense potential for you to showcase your
products. Creating contests I a great way to
promote this.
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7. For a Free Trial of DrumUp Social Media Management Platform visit https://drumup.io/
For the Full Article on Social Media Tips for Fashion Retailers visit
https://blog.drumup.io/blog/social-media-management-tips-for-fashion-retailers/
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