My magazine will focus on grime artists who can both rap and sing. It will target 15-24 year olds and will be priced at £4.50 monthly to cover costs and make a profit. The magazine will be distributed by Rewind Creative Media LTD, which publishes similar music magazines and targets the same audience. While Rewind's experience with similar magazines could help make this one successful, there is a risk readers may prefer existing titles. Rewind is also suited for distribution as it offers digital distribution online to reach a global audience through social media at reduced cost.
1. JulesJoseph
What kindof mediainstitution mightdescribe yourmediaproductandwhy?
My magazine genre is Grime,throughsome researchIfoundoutthat there wasa gap inthe market
for Grime artistthat can not onlyrap but can alsosing,therefore agrime magazine likemine can
become verypopularinthe UK. My target audience willbe malesandfemalesaged15 – 24 and this
isbasedon my questionnaire results.Ihave setaprice of £4.50 forthe magazine because thiswill
coverthe costof makingthe magazine andthe moneywill allow the magazinetomake some profit,
thismagazine isa monthlymagazine andsothiswill give people enoughtime tosave up£4.50.
RewindCreative MediaLTDisthe mediainstitutionthatwill distributemymediaproductbecause
theyare knownfordistributingsimilarmagazinestomine.Afterdoingsome more researchIfound
out that the institution doesavarietyof differentcategoriesandmostof theircategories are aimed
towards my targetaudience. Theyalsopublisharange of differentmusicmagazinesandsimilar
oneswhichiswhyI thinkthere isa gap in the market for mymagazine.The advantage of the
publisherpublishingsimilarmagazinesis thattheyare able touse the same techniquesinorderto
make my magazinesassuccessful asothers,howeverthe disadvantage isthatpeople maynotwant
to reada similartype of magazine because theypreferthe oldone andthiscouldcostthe media
institutionmoney.
I thinkRewindCreativeMediaLTDwouldbe the bestsuitedtodistribute mymagazine because the
companyalsodistributesonline.The digital mediadistributionwouldbe auseful formymagazine as
it will increase the magazine distributiononaglobal scale whichmakesiteasiertogetto my
targetedaudience.Usingdigitalmediamakesiteasiertoadvertise throughsocial mediaandthiswill
reduce cost andincrease the salesandreaders.