The document announces the 27th annual RESER conference to be held September 7-9, 2017 in Bilbao, Spain. It provides information about the host, MIK - Mondragon Innovation & Knowledge, a research center belonging to Mondragon Corporation. The conference will explore topics related to service ecosystems, servitization, city services, value creation and innovation, and international perspectives on services. The organizing team from MIK-Mondragon University is listed.

1. RESER 2017
27Th Annual RESER Conference
Bilbao, September 7-9, 2017

2. 27th Conference
BILBAO

4. MIK – Mondragon Innovation & Knowledge
Research center belonging to Mondragon Corporation to develop
advanced knowledge in the field of management.
We give a transversal answer to the needs of all cooperatives.
We are the research and transfer center of the Faculty of Business
Administration – University of Mondragon

5. Global sourcing
Forward sourcing
Horizonta
integration of
providers
Strategic partners
Competitive and
Technological
Intelligence
Internacionalization
Benchmarking
Identify client’s
needs
Integral solutions
High-performance
teams
Co-creation
Forward sourcing
High-performance
teams
Colaboration
Horiontal
integration of
clients
Providers- S&T
Agents
Public
Administration
Back Office Front Office Clients
Horizontal Integration
Accumulated knowledge
from practice
Horizontal Integration
Access to external
knowledge
We have develop a very promising research
area in services, specially in advanced services
or kibs

6. What’s ahead in Service research?
Tracks & Topics
SERVICE
ECOSYSTEMS21 3
• Product Service Systems (PSS)
• Service networks
• Knowledge infrastructure for
services
• Sustainability & Financial
SERVITIZATION
• Servitization in manufacturing
context
• Service digitalization
• New digital capabilities
• ICT based experiences
CITY SERVICES
• Smart cities
• Public service policy
• Service drivers
• KIBS in cities
• Citizens well-being

7. What’s ahead in Service research?
Tracks & Topics
54 6 VALUE CREATIONSERVICE
INNOVATION
• New business models
• Value proposition development
• Monetization strategies
• Entrepreneurship &
intrapreneurship
• Co-creation
• Customer experience
• User experience
• Open innovation
• User driven innovation
INTERNATIONAL
PERSPECTIVES
• Geography of services
• Services in emerging countries
• Human Resources
• Internationalization strategies

8. Organising team
David Sánchez Bote
Research and Knowledge
Transfer Manager & Professor
MIK-MONDRAGON UNIVERSITY
- Faculty of Business
dsanchez@mondragon.edu
@dsanchezbote
Estibaliz Hernandez Eleno
Researcher & Professor
MIK-MONDRAGON UNIVERSITY
- Faculty of Business
ehernandez@mondragon.edu
@estihe
Saioa Arando Lasagabaster
Scientific Research Coordinator
& Professor
MIK-MONDRAGON UNIVERSITY
- Faculty of Business
sarando@mondragon.edu
@SaioaArando

9. TICs
Financial services
Advanced services
Art, creativity & design
EcoEnergy
Health technologies
Distribution & Retail
PhaseIPhaseII
Welcome to Bilbao!

10. See you soon!
Thanks!