B2B lead generation tactics that save the day. Watch the recorded session at the link below: http://www.onpath.com/webinarlibrary Do you want to get a 30-40% boost in qualified B2B lead generation sales leads from your marketing campaigns? Global brands like IBM, American Express and Google trust OnPath to help them generate these kind of results when they combine multiple B2B lead generation tactics into a single integrated B2B lead generation program. Join us for 29 minutes as Andy Church (VP Marketing, OnPath) and Heather Burhan (VP Customer Care, OnPath) share 10 B2B lead generation marketing superhero tactics that will help you save the day and attract more prospects into the top of the sales funnel.

2. Introductions and LogisticsIntroductions and Logistics
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3. Today’s AgendaToday s Agenda
I t d tiIntroductions
How to identify the right audience and strategies (Tactic 1-2)
How to segment and target your marketing list (Tactic 3 4)How to segment and target your marketing list (Tactic 3-4)
How to convert more suspects into prospects (Tactic 5-6)
How to generate more qualified sales leads (Tactic 7-8)
How to get consistent and predictable results (Tactic 9-10)How to get consistent and predictable results (Tactic 9-10)
Q&A
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4. Darryl Praill
Host, OnPath
Twitter: @ohpinion8ted
Email: darryl.praill@onpath.comy p @ p
Website: www.OnPath.com

5. Andy Church
VP Marketing and CRM Practice
Management OnPathManagement, OnPath
Twitter: @GoAndyChurch@ y
Email: Andy.Church@onpath.com
Website: www.OnPath.com

6. Heather Burhan
VP Customer Care, OnPath
Twitter: @OnPath
Email: Heather.Burhan@onpath.com
Website: www.OnPath.com

7. Marketing Superhero 3Marketing Superhero 3
How to identify the righty g
audience and strategies
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8. Marketing Superhero 3Marketing Superhero 3
Understand the
players: roles, needs
and preferencesand preferences
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9. Marketing Superhero 3Marketing Superhero 3
Marketing Sales
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10. Marketing Superhero 3Marketing Superhero 3
Think end to end:
content and delivery
t tstrategy
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11. Marketing Superhero 3Marketing Superhero 3
How to segment and targetg g
your marketing list
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12. Marketing Superhero 3Marketing Superhero 3
CRM attributes
Automated list
management
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13. Marketing Superhero 3Marketing Superhero 3
Multi-channel
targeting
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14. Marketing Superhero 3Marketing Superhero 3
How to convert more suspectsp
into prospects
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15. Marketing Superhero 3Marketing Superhero 3
Lead Scoring &g
Behavioral Mapping
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16. Marketing Superhero 3Marketing Superhero 3
Inside Sales Tactics:
Data Cleanse
Personalized CallsPersonalized Calls
Drip Email
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17. Marketing Superhero 3Marketing Superhero 3
How to generate moreg
qualified sales leads
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18. Marketing Superhero 3Marketing Superhero 3
Capture prospect
intent over the phone
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19. Marketing Superhero 3Marketing Superhero 3
Nurture programsp g
with solid content
th t ff fthat offer proof
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20. Marketing Superhero 3Marketing Superhero 3
How to get consistent andg
predictable results
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21. Marketing Superhero 3Marketing Superhero 3
Change is inevitable.g
Challenge your thinking.
T t iTest your messaging.
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22. Marketing Superhero 3Marketing Superhero 3
Systematize youry y
processes & be
i t tconsistent
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23. Recorded VersionRecorded Version
Get the recorded version next week:
www.onpath.com/webinarlibraryp y
Next EventNext Event
May 28, 2014

24. Questions / Comments?Questions / Comments?
Control Panel
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25. Contact Information www onpath comContact Information www.onpath.com
Andy Church
OnPathOnPath
Twitter: @GoAndyChurch
Email: Andy.Church@onpath.com
Website: www.OnPath.com
Heather Burhan
OnPath
Twitter: @OnPath
Email: Heather.Burhan@onpath.com
Website: www.OnPath.com
Twitter Comments: #marketingsuperhero