WE ARE VERY EXCITED TO ANNOUNCE SocialEyes Media Group is going to present at DOYO Live. They will give you insights on how to use Facebook to engage your audience and grow your business at DOYO Live. This breakout session will be filled with wonderful insights, geared toward the basic principles of Facebook marketing. SocialEyes Media Group will also highlight how you can use Facebook as a customer service tool and highlight additional technologies, such as HootSuite to help you manage social media so it doesn’t manage you. SMG will develop customized social media strategies for businesses, starting with an in-depth audit of your company’s social media. We work with you to define your social objectives and goals; deciding which social platforms will work best for you. Taking your social media presence and monitoring to the next level is our goal. monitoring to the next level is our goal. In the meanwhile you can download our free guide: How to Attract Customer with Facebook – Download Today (No Registration Required) ABOUT CAROL KOUTSOURAIS Carol has over 10 years of experience as a dedicated online marketing specialist with a degree from Youngstown State University. In 2014 she co-founded SocialEyes Media Group; prior to that she owned her own business. Carol specializes in social media marketing for businesses to develop and manage online campaigns. She effectively drives brand awareness, engagement and traffic to social media pages. Carol understands the creative process needed to not just engage the customer, but have them return for more. Carol utilizes her extensive knowledge of social media advertising to create ad budget and placements. These ads support and positively influence the rapport she builds for her clients. She understands and stresses the importance of making people come together as one in a social media-built community. jessi ABOUT JESSI ANKELES Jessi was born and raised in Youngstown and has a bachelor’s degree from Youngstown State University in Professional Writing & Editing, with a minor in advertising & public relations. She has spent her entire professional career in marketing and sales, working with small business and in a corporate capacity working with Fortune 100 companies. Jessi and her business partner Carol both share a passion for social media marketing and a drive to contribute to the success of small business in America, hence, SocialEyes Media Group was born. SMG handles all aspects of advertising and marketing through social media channels.

1. Facebook Marketing Strategy to Grow Your Business
Presentation By: SocialEyes Media Group
August 4, 2016

2. SocialEyes Media Group
Facebook Marketing Strategy to Grow Your Business

3. Carol Koutsourais
Carol has over 10 years of experience as a dedicated online
marketing specialist with a degree from Youngstown State University. In
2014 she co-founded SocialEyes Media Group; prior to that she owned
her own business. Carol specializes in social media marketing for
businesses to develop and manage online campaigns. She effectively
drives brand awareness, engagement and traffic to social media
pages. Carol understands the creative process needed to not just engage
the customer, but have them return for more. Carol utilizes her
extensive knowledge of social media advertising to create ad budget and
placements. These ads support and positively influence the rapport she
builds for her clients. She understands and stresses the importance of
making people come together as one in a social media-built community.

4. Jessi Ankeles
Jessi was born and raised in Youngstown and has a bachelor’s
degree from Youngstown State University in Professional Writing &
Editing, with a minor in advertising & public relations. She has
spent her entire professional career in marketing and sales, working
with small business and in a corporate capacity working with
Fortune 100 companies.
Jessi and her business partner Carol both share a passion for social
media marketing and a drive to contribute to the success of small
business in America, hence, SocialEyes Media Group was
born. SMG handles all aspects of advertising and marketing
through social media channels.

5. Why Facebook?
• Worldwide, there are over 1.71 billion monthly active
Facebook users (MAUs –monthly active users) which is a 15
percent increase year over year. (Source: Facebook as of
7/27/16)
• 4.5 billion likes generated daily as of May 2013, which is a 67
percent increase from August 2012 (Source: Facebook)
• 1.09 billion people log onto Facebook daily (DAU – daily
active users) for March 2016, which represents a 16%
increase year over year (Source: Facebook as 4/27/16)
• There are 1.51 billion mobile active users (MAU) for March
2016 (Source: Facebook as of 4/27/16) an increase of 21 percent
year-over-year.
• On average, the Like and Share Buttons are viewed across
almost 10 million websites daily. (Source: Facebook as of
10/2/2014)
• In Europe, over 307 million people are on Facebook. (Source:
Search Engine Journal)
• Five new profiles are created every second. (Source:
ALLFacebook 2012)
• Facebook users are 76% female and 66% male. (Source:
Brandwatch.com)
• Highest traffic occurs mid-week between 1 to 3 pm. (Source:
Bit.ly blog)
• On Thursdays and Fridays, engagement is 18%
higher. (Source: Bit.ly blog)
• Photo uploads total 300 million per day. (Source: Gizmodo)
• Average time spent per Facebook visit is 20 minutes.(Source:
Infodocket)

6. Why Facebook?
• Every 60 seconds on Facebook: 510 comments are posted,
293,000 statuses are updated, and 136,000 photos are
uploaded. (Source: The Social Skinny)
• 4.75 billion pieces of content shared daily as of May 2013
which is a 94 percent increase from August 2012. (Source:
Facebook)
• 50% of 18-24 year-olds go on Facebook when they wake
up. (Source: The Social Skinny)
• One in five page views in the United States occurs on
Facebook. (Source: Infodocket 2012)
• 42% of marketers report that Facebook is critical or
important to their business. (Source: State of Inbound
Marketing 2012)
• 16 Million local business pages have been created as of May
2013 which is a 100 percent increase from 8 million in June
2012. (Source: Facebook)

7. What is the most common age group
demographic for Facebook?
• 15-24
• 25-34
• 35-44
• 45-54
• 55 + up

8. Age 25 to 34, at 29.7% of users, is the
most common age
demographic. (Source:Emarketer
2012)
Answer:

9. How?
 Any business account must be set up through a
personal FB page
 We highly recommend the FB page set up through the
owner and not an employee
 It is easiest to do from a laptop or a desktop rather than
a mobile device
 Click “Create a Page” on the left column in your
newsfeed
 Follow the steps to create your page:

10. Consistency is key.
What is the best way to stay consistent?
Scheduling!!!

11. Hootsuite
• Hootsuite is easy to set up
• Inexpensive - $10 and up per month
• You can include your team in your account so they can post for you
• Posts to most platforms, including LinkedIn company pages, and Google+
• Post to multiple platforms at once
• Use Hootsuite to shrink your urls (they will appear as “owl.y/xxx”) – the benefit of this are
three-fold. One, you get more space (this is especially important for Twitter), two, it looks
neater and three, you’ll get analytics on the number of clicks on your link.
• Attach images to your posts

12. Other scheduling tools
• Buffer
• Sprout Social
• Meet Edgar
• Megaphone

13. Content
• Fill out each section fully: address, hours, website, etc
• Add “Call to Action” button if possible: Sign Up, Shop Now, Contact Us,
Book Now, Use App, Watch Video, Play Game
• Populate Milestones: Company launch, events, etc
• Post visual content – statuses with photos and/or videos get more exposure

14. 70-20-10 Rule
70%
20%
10%
Add value to your brand & create a community
Content from others
Self promotion

15. Why the 70-20-10 Rule?
• 70% of your posts add value to your brand and help create a community
• 20% of your posts consists of content from others: promoting another local
business; sharing content from another business
• 10% of your posts are promotional – these posts may be sales, discounts, services
you offer, etc
• One of the reasons people “unlike” a business page is because it shares
uninteresting posts.
• Another reason is sharing TOO MANY posts – no one wants their newsfeed to be
taken over by one page

16. Communication is Vital
• Keep in constant contact with customers by responding to EVERY post,
question, comment – even if it is a negative review
• This helps create a sense of community; people like to be heard and
appreciate the company responding
• Many consumers treat FB as the new “customer service” line – they no
longer call to complain; they take to social media
• Complaints can go viral in hours

17. Boosting posts
• Organic Reach is practically dead anymore on FB
• Posts need to be boosted to be seen
• Targeting is fantastic on FB – directly reach so many different people with
their targeting tools
• Ability to save a target group for future use
• Most posts with over 20% words on a photo will not be boosted – ie an
infographic would probably not be approved

18. Boosted Post

19. Analytics:

20. Conclusion
• Post frequently without overdoing it
• Proofread! Proofread! Proofread!
• Remember the 70-20-10 rule
• Post with consistency – use a scheduling tool if that helps
• Check your analytics
• Refine your targeting
• Respond to any and all comments on your FB page – negative or positive

21. Questions?
Thank you so much!
Carol & Jessi, owners of SocialEyes Media Group
www.SocialEyesMediaGroup.com
Workshops available throughout today
#DOYOLive