Pitch Deck for prospective investors in Boomeon's first seed round.

1. Baby Boomers are looking for a social network and community
that’s by, for and about them. Boomeon is that place.

2. About Boomeon
Boomeon connects Baby Boomers with each other in a
targeted social network.
Users can create their own public and private groups, blog,
start discussions, and comment on anyone else’s content.
Users can also join groups to follow content in that group, and
“peer” other users to follow their content.
Boomeon also publishes original content on topics of interest to
Baby Boomers across various topics in the Health & Beauty,
Relationships, Lifestyle and Money verticals.

3. Boomeon’s Vision
We believe that Baby Boomers deserve their own special
social network and online community. We have worked
hard to make Boomeon that place.

4. Traction
Boomeon launched January 2014.
Currently 10,000+ members (September 2014).
Since February 2014 visits have grown from 7300 monthly
to almost 17,000 for July 2014.
Boomeon has earned media coverage in television, print
and digital media.

5. Market Opportunity
There are approximately 65 million Baby Boomers in the United
States, and many more internationally.
Baby Boomers spend $400 Billion USD annually, more than all other
cohorts combined, making them an attractive target for online
advertisers and for Boomeon as we expand into the Boomer dating
subscription arena.
Approximately 10,000 Boomers retire every day, with that number
expected to remain constant over the next 20 years. The Baby
Boomer divorce rate has risen 40% over the last 20 years.
Opportunities thus exist in both the retirement community directory
and Baby Boomer dating spaces, in addition to the networking space.

6. The Problem
Baby Boomers need a high-quality, targeted social network / online
community of their own.
Current Solutions
Facebook and others are large social networks, but are not targeted
and provide no original content.
The AARP has its own online community but it is of low quality and
comes with the baggage of AARP’s political agenda.

7. Products / Services
Baby Boomers share the experience of having lived through some of
the most dramatic societal changes America has ever seen. They
share a strong generational identity.
Boomeon gives Boomers the location and the tools to revel in that
identity and with each other.
A retirement community directory in development will provide a
valuable service for the 10,000 Boomers retiring every day.
A planned Boomer dating area will be a draw for the increasing pool
of divorced and single Boomers.

8. Revenue Stream –
Online Advertising
The in-place revenue model is based on online advertising, with
targeted price points at $15 - $18 CPM (dollars per 1000
impressions).
Most pages have inventory for four ads, generating $60 - $72 per
page CPM and thus $43,000+ in revenue from this stream at
projected 2015 traffic levels.
This stream curves up over time; as impressions increase the CPM
we charge can also be increased.

9. Revenue Stream –
Retirement Community Directory
Revenue from the directory will come from paid featured placement
in the directory on the part of communities and from lead sales of
captured RFIs.
Converting some of the 100,000+ retirement and active adult
communities in the United States into featured placements in the
directory at a 5% conversion rate will generate $600,000 annually at
$120 / year for a featured placement.
Selling RFI leads contributes revenue to this stream. 500,000 page
views / year converting 1% into leads sold at $25 / lead contributes
$125,000 / year to this revenue stream.

10. Revenue Stream –
Subscription Dating Features
The Baby Boomer divorce rate has grown 40%
over the last 20 years, in contrast to the decrease
in all other cohorts.
“Baby boomer dating” related key phrases are amongst our
leading search terms for organic traffic.
Planned dating area will have three subscription membership
tiers with a projected 80% of users selecting a middle-tier,
$9.99/month level.

11. Marketing & Growth Strategy
Facebook ads have been a high-converting,
low-acquisition-cost source of new members
since launch.
Organic traffic to our content is strong and will continue
to increase as we continue to publish original content.
We are not aware of any large-scale competitor
marketing. We believe we can own the advertising
in this space.

12. Management Team
William Murphy is the Founder and President of Boomeon, and Baby
Boomer extraordinaire. He has owned, led and exited several successful
businesses, including Esquire Chemical Company, OBF Technologies, and
Bottom Line Marketing Group.
David Dewhirst has 9 years of software engineering and marketing
experience in the online world. He was a software developer for
AgingCare.com, and as co-founder and CEO of ThreeTwelve Creative has
worked on many projects and helped to grow many successful online
businesses.
Natalie Dewhirst has been designing, developing and marketing for the web
since the early 2000s. She was Creative Director for AgingCare.com and had
also worked in many marketing departments before co-founding ThreeTwelve
Creative, where she has had a direct, positive impact on the growth of many
online businesses.

13. Financials
2015 Financial Projections
Revenue: $120,000
Expenditure: $300,000
Profit: ($180,000)
2016 Financial Projections
Revenue: $420,000
Expenditure: $300,000
Profit: $120,000
2017 Financial Projections
Revenue: $1,005,000
Expenditure: $400,000
Profit: $605,000
Projec'ons
are
based
on
our
current
growth
rate
and
user
acquisi'on
costs
and
also
include
projected
revenue
from
the
re'rement
community
directory
and
subscrip'on
da'ng
areas
of
Boomeon.

14. Competition
We obviously contend with social networking giants like Facebook.
We are much more agile than larger social networks, and can be
more responsive to users and to markets.
Unlike other social networks, we are targeted at a specific
demographic.
Unlike other social networks, we offer a blend of original content
and social networking.
The AARP blends some original content with networking but their
community comprises outdated technology and design. Further,
many Boomers do not agree with the ideology of the AARP.

15. Investment
We are seeking a $600,000 seed round in exchange for 20% equity
in Boomeon based on a valuation of $2,400,000.
This valuation is based on projected 2017 earnings of approximately
$600,000 with a 4x multiplier, which is conservatively below historical
industry multipliers.
Anticipated proportional expenditure as % of total raise:
• 25% existing staff salaries
• 10% new hires
• 50% sales and marketing
• 10% new product development
• 5% infrastructure and overhead

16. Thanks & Contact
• This pitch deck was built following a template propagated by
Chance Barnett, CEO of Crowdfunder.com – thanks, Chance.
• We know your time is valuable. We’d like you to know how much
we appreciate the fact that you spent some of it reviewing this
pitch deck.
• We’d love to hear from you, in any capacity.
Please don’t hesitate to shoot a quick email to
William Murphy at william@boomeon.com,
David Dewhirst at david@boomeon.com, or
Natalie Dewhirst at natalie@boomeon.com
if you have any questions or comments.