presentation on raymond business

1. RETAIL
MARKETING
STAND-ALONE STORE:-
NAME:- DEEPALI SHIRGAONKAR
ROLL NO:- 2
COLLEGE:- TOLANI COLLEGE OF COMMERCE

3. INTRODUCTION
• The Raymond Group was incorporated in 1925 and within a
span of a few years, transformed from being an Indian
textile major to a global conglomerate.
• The company is led by CEO Gautam Hari Singhania,
great-grandson of the company founder.
• The Raymond Shop has been a pioneer in organized
retailing in the country starting around five decades ago.
• The Raymond Group also has an expansive retail presence
established through the exclusive chain of 'The Raymond
Shop' and stand-alone brand stores.

5. MARKETING MIX- 4P’S
• PRODUCT :-
Raymond under it has different brand of shirting and suitings
:Raymond finely crafted garments, ,Manzoni, Park Avenue,
Parx, Be, Zapp! And Notting Hill.
• PLACE:-
Raymond reaches its customers through The Raymond
Shop and through exclusive outlets. It now has 548 stores in
prime locations, in over 196 cities in india.Their overseas network
spans 36 stores in 15 plus cities across the Middle East, Saudi
Arabia, Sri Lanka and Bangladesh.

6. PRICE:-
Raymond doesn’t believe price reductions alone
can draw more people to its stores or boost sales..
Raymond does its pricing according to market situation
and customer behavior.
PROMOTION:-
Raymond indulges heavily in promoting its brands. Most
of the advertisement shows relationship between a father
and a son-in-law, between a father and a daughter, father
and son.

7. PURCHASE DECISION OF
CONSUMER
• Committed to supplying high quality products and
superior service to the customers.
• Believe in the individual, and that shared values and
common purpose provide the basis of teamwork.
• Value the franchisers and share with the principles the
objectives of enhancing the image and success of the
products.
• Believe in optimizing the profitability in a manner
consistent with the values.
• Believe in conducting the business activities with
integrity.

8. STRATEGIES RELATED TO
BRAND
• To make their brand strong, Raymond used the promotional
strategy of using relationship of human beings.
• Raymond used the positioning strategy by positioning its
products in middle upper class and upper class population.
• To attract the customers Raymond used a proper window
displaying method so that customers looking at it can come and
in this way they used the sales strategy to increase their sales.
• Raymond through its advertising as won over the hearts of the
millions and millions customers. The one tagline which was
introduced in 1992 “THE COMPLETE MAN” is still there in
people’s mind and heart.

9. BRAND IMAGE OF
RAYMOND
• Raymond has created its brand image through advertising
which make sentiments and attraction in customers mind.
• Raymond also provide clothes to all level of population like
professionals, kids etc.
• Trust, Excellence, Quality, these are some of the abiding values
that have been associated with Raymond over the years.
• Different brands of Raymond includes park avenue, parx,
zapp!, Be, Notting Hill.etc

11. ACHIEVEMENTS
• The business world MOST RESPECTED COMPANY AWARD
2011 in the Apparel and Textile category.
• Raymond has been ranked 20th in THE BRAND TRUST
REPORT, INDIA STUDY 2011.
• IMAGES FASHION AWARD 2009 –MOST ADMIRED TEXTILE
BRAND OF THE YEAR.
• Raymond Retail has won the 'Most Innovative Retailer of the
Year 2012' from 10th National Franchising and Retail Industry
Awards.

12. GLOBAL RETAILING
MAKING
• Raymond Ltd. – through its deft strategies today commands a
60% market share in suiting in India. Not only this, it has too
expanded its footprints in 55 countries across the globe.
• Raymond has grown at a tremendous pace. It has made the
most of the global opportunities while aggressively expanding
its domestic business
• Raymond export products to over 55 countries including US,
Canada, Europe, Japan and the Middle East.
• With a capacity of 33 million metres in wool & wool-blended
fabrics, Raymond is probably the largest fully integrated
manufacturers of worsted suiting in the world.

13. CONCLUSION
• Raymond’s emerged as a undisputed market leader in the
garment industry.
• Raymond showrooms are well managed and offers the good
services.
• The caption “THE COMPLETE MAN” speaks for the brand
itself, it refers to a man who is gentleman who has achieved
100% through his own efforts and blushes with confidence.
• The brand Raymond has the unique perception over its
customers psyche.

14. THANK YOU