Presentation St Bernards SS P and C

1. Presenter: Damon Taylor
Presented to:
St Bernards State School P and C Executive
4 June 2012

2. From the Beginning…
 I’m here to answer questions about Safe Newsletters
 I’m here as a parent
 I’m here as a former school principal
 I’m local and can offer immediate an onsite support
 I’m offering the service free of charge
 I want to assist school and student performance
 I’m here to help

3. My Role Here…
 I’m here to clarify and assist
 I am here to lend my expertise if you want it
 I am not the boss
 I’m here to facilitate a transition
 I’m here to assist change management
 I’m here to assist performance
 I’m here as part of a team
 I want my kids to have the best education that we can
provide for them

4. The School Nightmare…
 Maintaining an email list
 List too big and won’t send
 No Privacy safe guards (ie all parents email addresses)
Show example email1 and email2
 Interruptions
 MS Outlook failing
 Email Bounces
 Inefficient and time consuming
 Ineffective communication. Cranky parents.

5. The Parent Frustration…
 The school website is unhelpful
 Can’t self subscribe or unsubscribe
 Not secure (email addresses sometimes visible)
example
 Can’t add dates show example
 Doesn’t contain useful and relevant links show
example
 Doesn’t have a phone number
 Newsletter difficult to read
 Can’t easily segment the list (ie distribution lists)

6. The Students Miss Out…
Because parents don’t always get effective
communication…
 Students miss excursions
 Students miss events
 Students are unprepared for events
 Because they are unprepared, students get anxious and
stressed.

7. The School Perception…
Poor technology and communication leads to unwanted
school perception. For example parents might say…
 School has poor communication
 School has poor web access to resources..
 School is disorganized
 School is poorly promoted
 School doesn’t celebrate achievements
 School has a declining reputation
 WE DON’T WANT THIS!!

8. Questions I’m often Asked…
 How does it work
 Is it secure and safe?
 Can parents see everyone else's email address?
 Do you attach the newsletter?
 Do I have control over the email list
 Is there advertising in the email?
 Is there any advertising at all?
 Can the school (or P and C) generate advertising
revenue?
 Can anyone subscribe?

9. Questions I’m often Asked…
 Can teachers and students subscribe?
 Can I bulk import existing email addresses?
 Is it easy to use?
 Are there setup costs?
 Do you offer support?
 Is there any downtime?
 Can I export my email list?
 Can I add a subscribe form to our website?
 Is it SPAM compliant?

10. SPAM
 Consent ie permission
 Identification – who is sending the message
 Unsubscribe – a functional means to unsubscribe.
 Education is exempt from consent and unsubscribe
providing its message is not commercial but it MUST
identify itself.
 We manage SPAM for you. Show example

11. What we offer
 Fast, secure, reliable electronic newsletter distribution
 School surveys
 Increased School capability and performance
 Improved School Business Intelligence
 SMS messaging (coming soon)
 School engagement
 School community Connectedness.
 Integration (ie facebook)
 Effective, efficient, economic and environmental

12. Privacy
 Email address are stored on a secure server
 Email addresses are NEVER sold or rented
 Email is delivered one at a time, NEVER as a bulk
email distribution list, further safe guarding addresses.
 Addresses are deleted upon unsubscribe
 Addresses are NEVER used for SPAM

13. Permission
 By giving your email address to a school, you give them
permission to send you newsletters.
 Some schools use MS Outlook, webmail, email
software, online apps etc… to distribute newsletters.
 At a school management level, schools procure the
most efficient, cost effective and least disruptive
method of newsletter distribution.
 Safe Newsletters is a permission based system that
operates under stringent permission processes.

14. How we work
 We act as an email distribution agent for Australian
schools.
 We are a 3rd party provider independent of government
contracts.
 Our infrastructure is Australian.
 We are a subscription business
 We operate in the education technology/marketing
space.

15. 3rd Party Providers
Imagine a world without 3rd party providers??
 EQ mail servers, web hosting
 Facebook
 Twitter
 Flickr, Picasa
 Youtube, Google
 Microsoft Exchange…

16. What to Expect…
 We improve the QUALITY of your exiting distribution
 We reduce parent communication frustration
 We reduce school interruptions
 We improve school governance using surveys
 We help improve school transparency by placing easy
access information in front of parents.

17. A word on Advertising…
 The FREE version of Safe Newsletters contains
advertising during collection. Show example
 Advertising on the PRO version is optional.
 Revenue goes to the school or P and C, apart from a
small slice that goes to Safe Newsletters to cover costs.
 Advertising is inline, which means that it is not part of
the newsletter. Show example.

18. Schools have many components
 Schools are the culmination of many working parts
 Schools utilize:
 Other departments
 NGOs
 Volunteers
 Retailers (Books, software etc…)
 Trades (electricians, builders etc…)
 Other 3rd party providers

19. When Schools Get Started…
 When schools get started the first thing they ask me
is…
I already have an email list.
Do I have to type in each email address one by one…
OR
Can I bulk import them in one go??
 There is always a sigh of relief when I say… Yes!

20. WIN WIN
 Migrating to Safe Newsletters is a Win Win
 It doesn’t cost the school anything
 Its efficient and easy to use.
 It has inbuilt safety so that email isn’t seen by other
parents.
 The school P and C can make money from advertising
 It engages the school community
 Its professional
 … and you get support from me.