Effective Use of Social Media
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This presentation was given at the WEDU Be More Workshop to inspire non-profit organizations to harness the power of social media to build relationships, develop community advocates and drive revenues. I presented this on Sept 17, 2008 at WEDU's Be More Effective Workshop to over 200 non-profit leaders in Tampa Bay.
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Effective Use of Social Media
- 1. Be More Connected Be Part of the Conversation Effective Use of Social Media Julia Gorzka twitter.com/dtowner
- 2. • Who uses it? • What is it? • Where do they do it? • When? • Why? • How you can be part of it?
- 3. Social networking is a conversation
- 4. People are connecting with people, places and brands online
- 6. The Basics
- 10. People are talking with or without you
- 11. • Listen and Learn to drive marketing strategies and community outreach – Who’s talking about you? – Where? – What are they saying? – What’s the context? Put insights into action
- 13. Be relevant Be authentic Be real Use the same conversational language as your audience Relevancy = Value
- 14. 39 frien ds 8 comm ents What d o they r eveal?
- 17. 119 Me mbers 716 pho tos
- 18. Opportunities to connect • Social networking is social! • People are connecting around things they enjoy and have meaning for them. • Help people connect around their interest in what you offer. Listen, learn, engage, participate, build relationships
- 19. e.” tim .” ave how ’t h ow don kn “We don’t “ We Hire a Consultant to develop your roadmap and strategies
- 20. Cost for entry is low • Social Media tools are free! • Re-evaluate line items for marketing & advertising Benefits are high • Generate interest in what you are doing • Raise awareness • Attract new visitors • Get people coming back • Raise money • Develop your next generation audience
- 21. Everyone needs to be responsible for building relationships for future success Re-evaluating and re-writing job descriptions may be required
- 22. What does Success Look Like?
- 23. What are your goals? • Build awareness? • Increase visitors? • Drive membership? • Volunteer appreciation? • Add value to sponsor opportunities? • Develop community advocates? Embrace how social media allows you to connect with your audience
- 24. r you ht fo that ’s rig path e the rmin Dete
- 25. Give your fans the opportunity to tell the world how much they love you!
- 26. • Social networks connect people with shared interests and passions • Connect them around your organization • Build relationships for future clients, visitors, members, volunteers, donors, patrons and sponsors Investing in social networking is investing in your future
- 27. Julia Gorzka President and Founder City_Linkage www.CityLinkage.com www.BrandTampa.com julia@BrandTampa.com (813) 690-2100