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Web 2.0 Overview NPower Greater DC Region IT Working Group Luncheon  Power Greater DC Region is a nonprofit technology consulting firm serving charitable organizations and foundations in Washington, DC, suburban Maryland, and suburban Virginia. We help our nonprofit partners create greater impact by: Aligning their technology with organizational strategy;  Developing the right technology solutions to meet their business and programmatic needs; and  Managing technology so that they can better achieve their missions in our community. NPower Greater DC Region also hosts the annual Technology Innovation Award which recognizes fellow nonprofits for their outstanding use of technology.  NPower Greater DC Region is an affiliate of the national NPower Network ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ Next Generation” of Internet Services Flickr Corporate Blogs Content Management Web 1.0 Web 2.0 Moving from ‘Top-Down’ to ‘Bottom – Up’ Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],time ,[object Object],[object Object],DoubleClick Google AdSense Ofoto Press Release Britannica Online Wikipedia Personal Websites Blogging  Superbowl Ads Page Views Cost per click Wikis Taxonomy Folksonomy Differences in Customer Interaction time
Why should you pay attention to Web 2.0… Implementing Web 2.0 can enhance an organization’s ability to generate funds by creating more vibrant relationships with clients and advance social internal networks Use RSS Clients can see the latest headlines from your organization’s website on their desktops or web browser without visiting your site ,[object Object],[object Object],[object Object],[object Object],Create Tags and Social Bookmarks Assign keywords so information is easy to search, draw attention to your posts, and bring new visitors to your website using Tags ,[object Object],[object Object],[object Object],New technology for recruiting volunteers Technology can help your organization recruit and schedule volunteers more easily, using real time to increase speed and efficiency ,[object Object],[object Object],[object Object],Set up an online community Increase social networking, communication and awareness between members by allowing members to tell their own story ,[object Object],[object Object],[object Object],How Does It Work? What Can It Mean for your Organization? Web 2.0 Capability
How some nonprofits are putting Web 2.0 to work… ,[object Object],Personalized sponsorships--you choose which entrepreneur to support. Leveraging traditional TV to support online efforts: http://www.kiva.org What’s Smart about it? Find more than 1,200 local soup kitchens and food pantries via first-ever interactive maps of hunger and food resources in New York City: http://www.nyccah.org Microdonations are encouraged; use of MySpace, YouTube, message boards: http://www.aspca.org Structured around small one-time gifts of financial assistance. Highlight: the ability for donors to give through eBay auctions: http://www.modestneeds.org The "Defending our Oceans" campaign gives their members a voice and a platform:  http://oceans.greenpeace.org/en/ A well-designed group blog on tools, ideas, and solutions that bring about positive change: http://www.worldchanging.com KIVA New York City Coalition Against Hunger ASPCA Modest Needs Greenpeace Worldchanging Source: http://www.squidoo.com/org20 Defending our Oceans: GreenPeace Video Salvation Army Skit from SNL Use of myspace and RSS feeds to reach a large set of audience http://www.salvationarmy.org http://www.myspace.com/salvationarmy   Salvation Army Albert Ruesga, Vice President, Programs and Communications, Meyer Foundation blog  http://www.postcards.typepad.com/white_telephone  is one of the top 10 nonprofit blogs according to the Chronicle of Philanthropy. Meyer Foundation
NPO Blog: Promoting Literacy and Great Work Posting first-hand accounts of childrens’ experiences after Hurricane Katrina on their blog gave MagazineLiteracy the opportunity to provide a real-life view of the children that potential donors could help MagazineLiteracy.org is a nonprofit organization that aims to build community literacy partnerships to help children learn to read, and build their self-esteem ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Solution: Engage Web 2.0 The Impact The Challenge
NPO User Communities & Collaboration: Improving Quality of Life … ,[object Object],[object Object],This collaboration, which led to one child’s eyesight being saved, was enabled by Interplast’s successful use of user communities and collaboration Interplast is a nonprofit philanthropic organization focusing on providing reconstructive surgeries and educating doctors in developing countries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Solution: The Impact The Challenge
NPO Social Networking: Engaging Young Volunteers … ,[object Object],[object Object],The success of Do Something Clubs has helped charities increase awareness, build membership, mobilize supports, find volunteers, and support fund-raising efforts through the use of social-networking Do Something is a nonprofit philanthropic organization that encourages young people to volunteer ,[object Object],[object Object],[object Object],[object Object],The Solution: The Impact The Challenge
What Implementing Web 2.0 can mean for  your infrastructure Web 2.0 sites require a software/server infrastructure and IT focus that are different from Web 1.0 sites of the past ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Security Scale ,[object Object],[object Object],Lightweight Development ,[object Object],[object Object],[object Object],[object Object],Content Management ,[object Object],[object Object]
Open Issues and Debates around Web 2.0 As with any other new technology or web application, caution should be exercised with Web 2.0 as well ,[object Object],Beware of excess Privacy Beware of release thrashing Uptime is not cheap or easy First Impressions ,[object Object],[object Object],[object Object],[object Object],[object Object]
It’s not as hard as it sounds….a few last words of advice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Organizations that are considering implementing Web 2.0 technologies should keep in mind certain critical success factors

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Web 2 0 Overview

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Notes de l'éditeur

  1. http://web2.wsj2.com/the_state_of_web_20.htm
  2. Modest Needs : Mission: Modest Needs exists To prevent otherwise financially self-sufficient individuals and families from entering the cycle of poverty, when this might be avoided with a small amount of well-timed financial assistance; To restore the financial self-sufficiency of individuals who are willing to work but are temporarily unable to do so because they do not have the means to remit payment for a work-related expense; and To empower permanently disadvantaged individuals who otherwise live within their limited means to continue to live independently, despite a temporary, unexpected financial set-back. Web 2.0 Capabilities/Tools: Paypal (you can pay via your paypal account), Ebay (Auctions), CafePress.com (merchandise sales) http://www.cafepress.com/modestneeds/ What’s great/unique about them: operating predominantly online, with a goal of helping people who live paycheck to paycheck survive past life’s unexpected speed-bumps and perhaps save them from a slippery slope to financial ruin or even homelessness. Most of their “grants” are less than $300 and go for things like unexpected medical bills. You can see all the money requests, and even vote on which requests to fund. The neat thing is that it started with just one teacher giving 10% of his salary every month. About 65 percent of Modest Needs recipients become donors themselves. In 2006 they found an anonymous donor that matches all contributions 100%, doubling your donating power. What’s even better is that they just renewed it for 2007! KIVA : Mission : (Not exactly mission, but what KIVA does. No official mission statement on the website) Kiva lets you connect with and loan money to unique small businesses in the developing world. By choosing a business on Kiva.org, you can "sponsor a business" and help the world's working poor make great strides towards economic independence. Web 2.0 Capabilities/Tools : Paypal: PayPal provides Kiva.org with free payment processing - Kiva.org's largest variable cost - thus enabling 100% of the loaned funds to reach entrepreneurs in developing countries. Kiva.org uses PayPal's innovative payment solutions to securely and seamlessly distribute funds around the globe. , Google: Kiva.org is a Google Grants recipient, receiving free advertising through Google Adwords. This partnership allows Kiva.org to attract new lenders by promoting the website at the moment an internet user is looking for more information on poverty alleviation. Reaching more lenders is critical to the growth and subsequent increased impact of Kiva.org, and as such this partnership is invaluable to Kiva.org's continuing success. Myspace: Myspace and Kiva.org share a common goal of "connecting people". MySpace has shown that the web is an amazing tool for creating personal connections, and by applying that concept to poverty, Kiva.org and MySpace can together promote a movement of personal lending and forever change the way we think about poverty. What’s great/unique about them : You’re not giving them money, you’re giving them an interest-free loan. This is actually better than a donation in my opinion, as it’s almost like your donation is leveraged. I love the idea of being able to take as little as $25, lend it to an entrepreneur in Honduras, and give her the chance to make a living for her family. And then get that money back, and do it again. And again. Of course, you could technically lose your loan amount (it is not guaranteed). However, microfinance loans worldwide have repayment rates of 97%, and Kiva.org’s current to-date repayment rate is 100%. Green Peace : Mission: Greenpeace is an independent, campaigning organization that uses non-violent, creative confrontation to expose global environmental problems, and force solutions for a green and peaceful future. Greenpeace's goal is to ensure the ability of the Earth to nurture life in all its diversity Web 2.0 Capabilities/Tools: Open Source software – OpenACS (a Content Management System, CMS) http://openacs.org/community/case-studies/greenpeace Blogs/Forums – volunteers and collaborators of Greenpeace post information/updates about their activates and events. Members (open to everyone) can post their opinions, give suggestions and criticisms RSS Feeds to enhance engagement with their online audience (RSS feeds provide users with updates without having to visit their website) What’s great/unique about them: New York City Coalition Against Hunger : Mission: Original mission: “ Coordinate the activities of the emergency food providers in the city so that issues can be identified, prioritized and addressed effectively.” Though its aims have expanded and evolved over the last two decades - for example, it has strengthened advocacy and legislative efforts and now provides national service participants to emergency food providers - food access for all New Yorkers has always remained the Coalition's animating goal. Web 2.0 Capabilities/Tools: Blogs: This blog provides news and commentary on issues facing the city's anti-hunger community. Google Maps: The company uses Google’s free API to embed google’s interactive map on its website to display charitable food organizations in the NY area along with other useful information available upon clicking on a particular site. What’s great/unique about them: Find more than 1,200 local soup kitchens and food pantries via first-ever interactive maps of hunger and food resources in New York City WorldChanging: Mission: WorldChanging.com works from a simple premise: that the tools, models and ideas for building a better future lie all around us. That plenty of people are working on tools for change, but the fields in which they work remain unconnected. That the motive, means and opportunity for profound positive change are already present. That another world is not just possible, it's here. We only need to put the pieces together. Web 2.0 Capabilities/Tools: Blogs What’s great/unique about them: A well-designed group blog on tools, ideas, and solutions that bring about positive change. Users can also post comments in the community ASPCA: Mission: OrangeTM, a focused effort to create a country of humane communities, one community at a time, where animals receive the compassion and respect they deserve—a nation where there is no more unnecessary euthanasia of adoptable animals simply because of a lack of resources and awareness. Web 2.0 Capabilities/Tools: Convio: Uses convio.net (E-commerce website geared towards non-profit organizations for online fundraising) to sell their merchandise. Squidoo: Members can create free webpages about their pets which generate royalty for ASPCA MySpace, YouTube and Blogs What’s great/unique about them: Salvation Army: Mission: The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination. Web 2.0 Capabilities/Tools: Myspace: Used for maintaining a presence on the social network sites and to spread the message across to a large group of internet users. RSS: The Salvation Army International web site provides an RSS feed of its news headlines, which is updated whenever a new item is published What’s great/unique about them Meyer Foundation: Mission: The Meyer Foundation works to develop Greater Washington as a community by supporting capable, community-based nonprofit organizations that foster the well-being of all people in the region. We are especially concerned about low-income people and creating healthy neighborhoods. We value and seek to promote the region's diversity.   Web 2.0 Capabilities/Tools What’s great/unique about them
  3. Visited 011307: http://magazineliteracy.org/?tp=home Also, http://magazineliteracy.org/blog/index.php?cat=8
  4. Source: Satterfield, Brian. “Interplast: Harnessing Technology to Help Heal Nonprofit brings free reconstructive surgery to people around the world.” March 13, 2006. Found at <*** WILL GET WEBSITE ***> (01/04/07). It operates in 24 worldwide locations. The nonprofit uses Grand Rounds, a password protected site, which allows approximately 80 reconstructive surgeons from around the world to collaborate as if they were standing next to each other in the operating room. Also, https://www.cia.gov/cia/publications/factbook/geos/za.html#Geo (01/05/07). Also, http://www.interplast.org/ (01/04/07).
  5. Source: http://philanthropy.com/premium/articles/v19/i07/07t000201.htm
  6. Source: http://brainkeeper.wordpress.com/2006/06/03/more-techniques-on-implementing-web-20/