The document outlines a process for analyzing the health of product lines to help guide marketing and operations plans. It involves selecting products for review, collecting data on performance, customer requirements, operations, intellectual property, and competitors. The analysis results in a scorecard and recommendations to improve areas like literature, testing, costs, fulfillment strategies, and intellectual property protection. The process aims to select the most strategically important products for a thorough review each year and drive actions to address issues.

1. Product Health Analysis Duane Hampton

5. Future Process Timeline Implementation of actions based upon recommendations Product Selection Jan Apr May Jul 30 Aug Jan Market Plan – Report results from previous year, recommend products to analyze in coming year Products Committee decisions Begin Product Health Analysis Report outcome of Product Health Analysis with recommendations to Products Committee. Committee to select actions.

6. Process Map

8. Product Selection (cont.)

9. Product Selection (cont.)