1. Viet Nam
Tourism Development Strategy
and demand for foreign assistance
1
MINISTRY OF CULTURE, SPORTS AND TOURISM
VIETNAM NATIONAL ADMINISTRATION OF TOURISM
Ha Noi, 27th January 2016

2. 2
Contents
2
• Review 5 year implementation of the Tourism Strategy
• Foreign assistance to Viet Nam Tourism
• Priority needs of Viet Nam Tourism
• Coordination between VNAT and Donors

3. 1.1. Viet Nam tourism development (2011-2015)
3
I. Review 5 year implementation the Strategy
2011 2015 Projected Results
International
tourist arrivals
(Million visitors)
6.01 7.94 7.5 
Domestic
tourists
(Million visitors)
30 57 36 
Total revenue
(billion USD)
~6.6 ~15 11 
Accommodation
13,756
256,739 rooms
18,800
355,000 rooms
390,000 rooms
Total tourism
labors
1.39 million
(435,000 direct)
1.78 million
(550,000 direct)
2.2 million

4. 1.2. Tourism development targets by 2020
o International arrivals: 10-10.5 million
o Domestic tourists: 47-48 million
o Total revenue: USD 18-19 billion, 6,5-7% GDP
o Accommodation: 580,000 rooms (35-40% 3*-5*)
o Tourism employment: 3 million jobs (870,000
direct)
4
I. Review 5 year implementation the Strategy

5. 1.3. Shortcomings
o Tourist markets
 The share of luxury and high-spending markets are
small
 Difficulties in expanding to new source markets due to
the shortage of air connectivity
o Tourism product development
 Lack of unique tourism products and repeated
products in localities with similar geographical patterns
 Selected niche products need to be improved in
quality
5
I. Review 5 year implementation the Strategy

6. 1.3. Shortcomings (cont.)
o Tourism marketing and promotion
 E-marketing is not effectively implemented
 Market research should be strengthened and closely
linked with marketing and promotion activities
o Investment
 Insufficient investment capital for tourism
 Investment projects mainly focused on coastal and
mountains resorts, lack of projects for entertainment
and public works
6
I. Review 5 year implementation the Strategy

7. 1.3. Shortcomings (cont.)
o Human resources
 Tourism professional and language skills need to be
improved, especially for less popular foreign languages
(Russian, German, Korean, Japanese, etc)
 Tourism training institutions need capacity building
o Technology application
 The application of science and technology in managing
and developing tourism is still limited
7
I. Review 5 year implementation the Strategy

8. • Major donors and development partners: EU, JICA,
AECID, Luxembourg, ADB, UNESCO, ILO, SNV,…
2.1. Formulation of legal docs and tourism planning
• Completed
o UNWTO - Revised master plan, Phu Quoc tourism plan,
Formulation of Tourism Law
o JICA - Research on tourism development in 11 coastal
central provinces
o AECID – Implementation of Tourism Law to enhance state
management capabilities; Hue tourism master plan
o KTO – Technical assistance project on eco-tourism
8
II. Foreign assistance to Viet Nam Tourism

9. 2.2. Product development
• Completed
o ADB - Develop pro-poor tourism; Sustainable
development for GMS countries
o IUCN, SNV - Develop community-based tourism, eco
tourism, homestay in Sapa
o AECID - Orientation for tourism management and
development in areas of world heritage sites in Viet
Nam
o ILO, Luxembourg - Strengthening tourism activities in
the remote districts on the mainland of Quang Nam
o UNESCO, ILO, Luxembourg - Responsible tourism in
Central of Viet Nam
9
II. Foreign assistance to Viet Nam Tourism

10. 2.2. Product development (cont.)
• Completed (cont.)
o UNESCO - Quang Nam integrated culture and tourism
strategy for sustainable development
o JICA - Promote self-sustaining community development in
Viet Nam through heritage tourism
• Implementing
o FIDR - Cotu ethnic minority community-based tourism
o JICA - Diversified livelihoods based on heritage tourism in
agricultural and fishery village
o JICA – Development of Distribution Channels through
partnership between ‘Locality”, ‘Local Products’ and
‘Tourism’
10
II. Foreign assistance to Viet Nam Tourism

11. 2.3. Tourism promotion
• Completed
o SNV - Tourism branding for North –West region
o AECID - Formulate Vietnam Tourism marketing plan in the
period of 2008-2015
2.4. Human resources
• Completed
o EU - Vietnam Human Resources Development in Tourism
o Luxembourg- Capacity building for Vietnam Tourism
human resources
o Korea, Singapore, Japan,… - In country and Overseas
Training Courses and Workshops
11
II. Foreign assistance to Viet Nam Tourism

12. 2.4. Human resources (cont.)
• Implementing
o EU - Environmentally & Socially Responsible Tourism
Capacity Development Programme (ESRT)
o GIZ - Project Initiative for ASEAN Integration
2.5. Tourism infrastructure development
• Implementing
o ADB - Greater Mekong subregion tourism infrastructure for
inclusive growth project
 Overall assessment: The foreign assistance plays an important role
in developing and diversifying Viet Nam tourism; enhancing quality,
improving competitiveness and contributing to poverty reduction, ...
12
II. Foreign assistance to Viet Nam Tourism

13. 3.1. Institutional strengthening and state management on
tourism
o Disseminate and implement the amended Tourism Law
o Tourism integration in ASEAN and the world
o Capacity strenthening of tourism sector to cope with crisis,
climate change, impact of the world economy, ...
3.2. Developing tourism products
o Develop distinctive tourism products, improve the quality of
tourism products
o Expand environmentally and socially sustainable and
responsible tourism
13
III. Priority needs of Viet Nam Tourism

14. 3.3. Building tourism infrastructure
o Invest in tourism public works: Pilot project of tourist center
4-in-1 (Tourist center, Tourism information center, Public
restroom and Tourist shopping center)
o Closer linkage with potential investors to attract investment
on seaports, resorts, amusement parks,...
3.4. Developing tourism human resources
o Training courses of foreign languages and e-marketing
o Improve the quality of tourism labor workforce through
capacity building for tourism training institutions and on-job
training
14
III. Priority needs of Viet Nam Tourism

15. 3.5. Technology applications
o E-marketing
o Softwares for tourism development management
o Standardization and effective tourism statistics system
3.6. Improving the competitiveness of businesses
15
III. Priority needs of Viet Nam Tourism

16. 4.1. Demand from Viet Nam Tourism
o MCST, Vietnam National Administration of Tourism
o Local: Department of CST/Department of Tourism
report on:
 Demand for technical assistance
 Demand for foreign investment project through
project proposals, feasibility studies
16
IV. Coordination between
Viet Nam Tourism and Donors

17. 4.2. Information about resources and priorities of the foreign
donors
o Donors and development partners periodically provide
information on prioritized areas and available resources
for tourism
o Support to link with major investors, donors
4.3. Role of Vietnam National Administration of Tourism
o Clarify the role of VNAT in providing information and bridging
demands of Viet Nam tourism and donors
17
IV. Coordination between
Viet Nam Tourism and Donors

18. 18
Thank you for your kind attention!
18
Vietnam National Administration of Tourism
Address: 80 Quan Su Str., Hoan Kiem Dist., Ha Noi
Tel.: (+84) (4) 3942 3760, ext. 121 Fax.: (+84) (4) 3942 4115
Website: www.vietnamtourism.gov.vn
MINISTRY OF CULTURE, SPORTS AND TOURISM
VIETNAM NATIONAL ADMINISTRATION OF TOURISM