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Want to use Twitter for your business but
   can't afford promoted features?
Twitter- Marketing On A
         Budget
Want to use Twitter for your business but
   can't afford promoted features?
Have A Clearly Defined Strategy
Have A Clearly Defined Strategy

What can you
achieve?
Have A Clearly Defined Strategy

What can you          Emph
                            asise
                     bran         your
achieve?                  d ima
                                ge.
Have A Clearly Defined Strategy

What can you          Emph
                            asise
                     bran         your
achieve?                  d ima
                                ge.
                       Gain more
                      sales.
Have A Clearly Defined Strategy

What can you             Emph
                               asise
                        bran         your
achieve?                     d ima
                                   ge.
              exte nded   Gain more
      ach a n
  Re                     sales.
     udien ce.
   a
Have A Clearly Defined Strategy

What can you                Emph
                                  asise
                           bran         your
achieve?                        d ima
                                      ge.
              exte nded      Gain more
      ach a n
  Re                        sales.
     udien ce.
   a           Cus
                   tom
              Ser       er
                 vice
                      .
Have A Clearly Defined Strategy

What can you                Emph
                                  asise
                           bran         your
achieve?                        d ima
                                      ge.
              exte nded      Gain more
      ach a n
  Re                        sales.
     udien ce.
   a           Cus
                   tom
              Ser       er Advertise your
                 vice
                      .     product.
Emphasise Your Brand Image
Emphasise Your Brand Image

                  Inclu
                        de yo
                 comp          ur
                        any l
                as th         ogo
                      e pro
               pictu        file
                     re.
Emphasise Your Brand Image

Followers can           Inclu
                              de yo
instantly identify     comp          ur
                              any l
with your brand.      as th         ogo
                            e pro
                     pictu        file
                           re.
Emphasise Your Brand Image
Emphasise Your Brand Image


                    r cover
       Upd  ate you esent
       photo   to repr Make
                 brand.
      yo ur your fun and
          sure it's ing.
              engag
Emphasise Your Brand Image


                    r cover
       Upd  ate you esent
       photo   to repr Make
                 brand.
      yo ur your fun and
          sure it's ing.
              engag
                       Adding a cover photo
                       relevant to your brand
                       catches your customers
                       attention on the page.
Emphasise Your Brand Image
Emphasise Your Brand Image

                     Post/
                           Shar
                       brand e all
                      conte ed
                    twitte nt to
                          r from
                   other
                          sites
                                ..
Emphasise Your Brand Image

                          Post/
                                Shar
                            brand e all
                           conte ed
                         twitte nt to
                               r from
                        other
                               sites
                                     ..
         Customers will
         engage with the
         content and visit
         content source.
Gain More Sales
Gain More Sales


   L ink to the e-
   com  merce site
   regularly.
Gain More Sales


   L ink to the e-
   com  merce site
   regularly.


                     Customers can view
                     product range on
                     Twitter and click
                     through to purchase.
Gain More Sales
Gain More Sales

                 s!!
             tion
     ro mo
Use P
Gain More Sales

                 s!!
             tion
     ro mo
Use P
     Share promo-
     codes to use on
     your website.
     Offer discounts
     and run
     competitions.     WIN!!
Gain More Sales            Prom
                          com otions a
                                petit       n
            ion
               s !!      have         ions d
        m ot            poss a highe
 se Pro                      ibility      r
U                      bein
                            g 're of
     Share promo-     and         twee
                           crea          ted'
     codes to use on desire f ting a
                     prod      or yo
     your website.        uct.        ur
     Offer discounts
     and run
     competitions.     WIN!!
Reach An Extended Audience
Reach An Extended Audience

              Follow
             custo potential
                   mers,
             comp
                   etitor
            peopl         s or
                  e talk
            about        ing
                  your p
                           roduc
                                 t.
Reach An Extended Audience

                      Follow
                     custo potential
                           mers,
                     comp
                           etitor
                    peopl         s or
                          e talk
                    about        ing
                          your p
                                   roduc
Find people talking                      t.
about your brand or
product by searching
for it as a phrase
and using #tags.
Reach An Extended Audience

 Search for           Follow
 'yourbrand' and     custo potential
 '#yourbrand'.             mers,
                     comp
                           etitor
                    peopl         s or
                          e talk
                    about        ing
                          your p
                                   roduc
Find people talking                      t.
about your brand or
product by searching
for it as a phrase
and using #tags.
Reach An Extended Audience
Reach An Extended Audience



        tags
  Use # ously.
  co ntinu
Reach An Extended Audience

                      Keep in mind
                      what #tags
        tags
  Use # ously.        potential
  co ntinu            followers may
                      be viewing.
Reach An Extended Audience


                      E.g.- A shoe
        tags
  Use # ously.        retailer might
  co ntinu            use #shoes
Reach An Extended Audience

                      E.g.- A shoe
                      Keep in mind
                      retailer might
                      what #tags
        tags
  Use # ously.        use #shoes
                      potential
  co ntinu            followers may
                      be viewing.

                    Make sure #tags
                    are relevant to
                    your
                    company/product.
Reach An Extended Audience
Reach An Extended Audience



   Tweet
   regularly &
   Incentivise
    Retweets.
Reach An Extended Audience


                  Encou
                         rage
   Tweet          User
   regularly &   Genera
                         ted
   Incentivise   Conten
                        t.
    Retweets.
Reach An Extended Audience


                  Encou
                         rage
   Tweet          User
   regularly &   Genera
                         ted
   Incentivise   Conten
                        t.
    Retweets.
                    Encourage
                    customers to share
                    their experiences
                    of your brand.
Reach An Extended Audience


                  Encou
                         rage
   Tweet          User
   regularly &   Gene@abc View this
                       rat RT
                       amazing new product.
                       URLed
   Incentivise   Conten
                        t.
    Retweets.
                      Encourage
                      customers to share
                      their experiences
                      of your brand.
Reach An Extended Audience


                          Encou
                                 rage
   Tweet                  User
   regularly &           Gene@abc View this
                               rat RT
                               amazing new product.
                               URLed
   Incentivise          Conten
                                t.
    Retweets.     V
                       is
                       th
                    iew w
              def g ne RT
             @ zin        L
             ama uct. UR      Encourage
              prod
                              customers to share
                              their experiences
                              of your brand.
Reach An Extended Audience
                                              @4
                                             am 56 V
                                            pro azin iew t
                                               du g ne his
                                                 ct.
                                                     UR w
                                 Eazcou
                                  mn
                                     ing               LR
                                a
                          this UL RT
                                          rage             T
   Tweet          3Vie uct. UR ser
                        w
               @12 prod
   reg ularly &new             Gene@abc View this
                                        rat RT
                                        amazing new product.
              se                        URLed
   Incentivi                  Conten
                                         t.
    Retwee   ts.            his
                     iVew t
                  def g new RT
                 @ zin       L
                 ama uct. UR        Encourage
                  prod
                                    customers to share
                                    their experiences
                                    of your brand.
Customer Service
Customer Service


                   Use Twitter to
                   provide continued
                   customer support.
Customer Service


                   Use Twitter to
                   provide continued
                   customer support.


                    Offer a quick
                    response (24 hours)
                    on Twitter to
                    customers needing
                    product assistance.
Customer Service


                     Use Twitter to
                     provide continued
                     customer support.
   Twitter can
   make
   anything viral-    Offer a quick
   even               response (24 hours)
   complaints.        on Twitter to
                      customers needing
                      product assistance.
Customer Service


                    Use Twitter to
                    provide continued
                    customer support.
   Twitter can
  Remember to
   make
  deal with bad
  feedback viral-
   anything          Offer a quick
   even
  positively.        response (24 hours)
   complaints.       on Twitter to
                     customers needing
                     product assistance.
Customer Service

    @customer Sorry toUse Twitter to
                        hear you had
    these problems- We've direct
                       provide continued
    mailed you a discount code forsupport.
                       customer your
   Twitter can
    next purchase.
  Remember to
   make
  deal with bad
  feedback viral-
   anything              Offer a quick
   even
  positively.            response (24 hours)
   complaints.           on Twitter to
                         customers needing
                         product assistance.
Advertise Your Product
Advertise Your Product

         ter to
Us e twit your
       case
show t to
 p roduc rs.
 cus  tome


Offer Twitter
exclusive
promotion
codes.
Advertise Your Product

           r to ● Tweet about
     twitte our the benefits of
Use ase y
       c
show t to         your products.
 p roduc rs.
 cus  tome


Offer Twitter
exclusive
promotion
codes.
Advertise Your Product

           r to ●   Tweet about
     twitte our
Use ase y           the benefits of
       c
show t to           your products.
 p roduc rs. ●      Include
 cus  tome          pictures-
                                      Make
                                      your
                    showing your      product
                    product in use.   look
Offer Twitter                         FUN!!!
exclusive
promotion
codes.
Advertise Your Product

           r to ●   Tweet about
     twitte our
Use ase y           the benefits of
       c
show t to           your products.
 p roduc rs. ●      Include
 cus  tome          pictures-
                    showing your
                    product in use.
Offer Twitter
                ●   Provide links to
exclusive
                    the e-
promotion
                    commerce site.
codes.
Advertise Your Product

           r to ●   Tweet about
     twitte our
Use ase y           the benefits of
       c
show t to           your products.
 p roduc rs. ●      Include
 cus  tome          pictures-
                                     Make
                                     your
                    showing your     product
                    product in use. look
Offer Twitter
                ●   Provide links to FUN!!!
exclusive
                    the e-
promotion
                    commerce site.
codes.
Don't forget...
Don't forget...
Twitter is in
real time.
Experiment
to find the
best time to
reach your
customers.
Don't forget...
Twitter is in
real time.
Experiment
to find the
best time to
reach your
customers.
Tweets with pictures
& links are far more
effective.
Don't forget...
Twitter is in
real time.
Experiment
to find the
best time to
reach your
customers.
Tweets with pictures   Maintain one aim
& links are far more   and use others
effective.             to complement
                       it.
Don't forget...
Twitter is in            Post regularly
real time.               & with content
Experiment               your followers
to find the              are interested
best time to             in.
reach your
customers.
Tweets with pictures   Maintain one aim
& links are far more   and use others
effective.             to complement
                       it.
Thank you for reading for more social media
marketing techniques check back soon.

@mich_duffy

michealduffy19101993@gmail.com

www.linkedin.com/in/michealduffy/
 Logos have been implemented using onsite permissions. The content of this slideshow are not
             endorsed by or in collaboration with Twitter, Instagram or Youtube.

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Copy of twitter marketing on a budget

  • 1. Want to use Twitter for your business but can't afford promoted features?
  • 2. Twitter- Marketing On A Budget Want to use Twitter for your business but can't afford promoted features?
  • 3. Have A Clearly Defined Strategy
  • 4. Have A Clearly Defined Strategy What can you achieve?
  • 5. Have A Clearly Defined Strategy What can you Emph asise bran your achieve? d ima ge.
  • 6. Have A Clearly Defined Strategy What can you Emph asise bran your achieve? d ima ge. Gain more sales.
  • 7. Have A Clearly Defined Strategy What can you Emph asise bran your achieve? d ima ge. exte nded Gain more ach a n Re sales. udien ce. a
  • 8. Have A Clearly Defined Strategy What can you Emph asise bran your achieve? d ima ge. exte nded Gain more ach a n Re sales. udien ce. a Cus tom Ser er vice .
  • 9. Have A Clearly Defined Strategy What can you Emph asise bran your achieve? d ima ge. exte nded Gain more ach a n Re sales. udien ce. a Cus tom Ser er Advertise your vice . product.
  • 11. Emphasise Your Brand Image Inclu de yo comp ur any l as th ogo e pro pictu file re.
  • 12. Emphasise Your Brand Image Followers can Inclu de yo instantly identify comp ur any l with your brand. as th ogo e pro pictu file re.
  • 14. Emphasise Your Brand Image r cover Upd ate you esent photo to repr Make brand. yo ur your fun and sure it's ing. engag
  • 15. Emphasise Your Brand Image r cover Upd ate you esent photo to repr Make brand. yo ur your fun and sure it's ing. engag Adding a cover photo relevant to your brand catches your customers attention on the page.
  • 17. Emphasise Your Brand Image Post/ Shar brand e all conte ed twitte nt to r from other sites ..
  • 18. Emphasise Your Brand Image Post/ Shar brand e all conte ed twitte nt to r from other sites .. Customers will engage with the content and visit content source.
  • 20. Gain More Sales L ink to the e- com merce site regularly.
  • 21. Gain More Sales L ink to the e- com merce site regularly. Customers can view product range on Twitter and click through to purchase.
  • 23. Gain More Sales s!! tion ro mo Use P
  • 24. Gain More Sales s!! tion ro mo Use P Share promo- codes to use on your website. Offer discounts and run competitions. WIN!!
  • 25. Gain More Sales Prom com otions a petit n ion s !! have ions d m ot poss a highe se Pro ibility r U bein g 're of Share promo- and twee crea ted' codes to use on desire f ting a prod or yo your website. uct. ur Offer discounts and run competitions. WIN!!
  • 26. Reach An Extended Audience
  • 27. Reach An Extended Audience Follow custo potential mers, comp etitor peopl s or e talk about ing your p roduc t.
  • 28. Reach An Extended Audience Follow custo potential mers, comp etitor peopl s or e talk about ing your p roduc Find people talking t. about your brand or product by searching for it as a phrase and using #tags.
  • 29. Reach An Extended Audience Search for Follow 'yourbrand' and custo potential '#yourbrand'. mers, comp etitor peopl s or e talk about ing your p roduc Find people talking t. about your brand or product by searching for it as a phrase and using #tags.
  • 30. Reach An Extended Audience
  • 31. Reach An Extended Audience tags Use # ously. co ntinu
  • 32. Reach An Extended Audience Keep in mind what #tags tags Use # ously. potential co ntinu followers may be viewing.
  • 33. Reach An Extended Audience E.g.- A shoe tags Use # ously. retailer might co ntinu use #shoes
  • 34. Reach An Extended Audience E.g.- A shoe Keep in mind retailer might what #tags tags Use # ously. use #shoes potential co ntinu followers may be viewing. Make sure #tags are relevant to your company/product.
  • 35. Reach An Extended Audience
  • 36. Reach An Extended Audience Tweet regularly & Incentivise Retweets.
  • 37. Reach An Extended Audience Encou rage Tweet User regularly & Genera ted Incentivise Conten t. Retweets.
  • 38. Reach An Extended Audience Encou rage Tweet User regularly & Genera ted Incentivise Conten t. Retweets. Encourage customers to share their experiences of your brand.
  • 39. Reach An Extended Audience Encou rage Tweet User regularly & Gene@abc View this rat RT amazing new product. URLed Incentivise Conten t. Retweets. Encourage customers to share their experiences of your brand.
  • 40. Reach An Extended Audience Encou rage Tweet User regularly & Gene@abc View this rat RT amazing new product. URLed Incentivise Conten t. Retweets. V is th iew w def g ne RT @ zin L ama uct. UR Encourage prod customers to share their experiences of your brand.
  • 41. Reach An Extended Audience @4 am 56 V pro azin iew t du g ne his ct. UR w Eazcou mn ing LR a this UL RT rage T Tweet 3Vie uct. UR ser w @12 prod reg ularly &new Gene@abc View this rat RT amazing new product. se URLed Incentivi Conten t. Retwee ts. his iVew t def g new RT @ zin L ama uct. UR Encourage prod customers to share their experiences of your brand.
  • 43. Customer Service Use Twitter to provide continued customer support.
  • 44. Customer Service Use Twitter to provide continued customer support. Offer a quick response (24 hours) on Twitter to customers needing product assistance.
  • 45. Customer Service Use Twitter to provide continued customer support. Twitter can make anything viral- Offer a quick even response (24 hours) complaints. on Twitter to customers needing product assistance.
  • 46. Customer Service Use Twitter to provide continued customer support. Twitter can Remember to make deal with bad feedback viral- anything Offer a quick even positively. response (24 hours) complaints. on Twitter to customers needing product assistance.
  • 47. Customer Service @customer Sorry toUse Twitter to hear you had these problems- We've direct provide continued mailed you a discount code forsupport. customer your Twitter can next purchase. Remember to make deal with bad feedback viral- anything Offer a quick even positively. response (24 hours) complaints. on Twitter to customers needing product assistance.
  • 49. Advertise Your Product ter to Us e twit your case show t to p roduc rs. cus tome Offer Twitter exclusive promotion codes.
  • 50. Advertise Your Product r to ● Tweet about twitte our the benefits of Use ase y c show t to your products. p roduc rs. cus tome Offer Twitter exclusive promotion codes.
  • 51. Advertise Your Product r to ● Tweet about twitte our Use ase y the benefits of c show t to your products. p roduc rs. ● Include cus tome pictures- Make your showing your product product in use. look Offer Twitter FUN!!! exclusive promotion codes.
  • 52. Advertise Your Product r to ● Tweet about twitte our Use ase y the benefits of c show t to your products. p roduc rs. ● Include cus tome pictures- showing your product in use. Offer Twitter ● Provide links to exclusive the e- promotion commerce site. codes.
  • 53. Advertise Your Product r to ● Tweet about twitte our Use ase y the benefits of c show t to your products. p roduc rs. ● Include cus tome pictures- Make your showing your product product in use. look Offer Twitter ● Provide links to FUN!!! exclusive the e- promotion commerce site. codes.
  • 55. Don't forget... Twitter is in real time. Experiment to find the best time to reach your customers.
  • 56. Don't forget... Twitter is in real time. Experiment to find the best time to reach your customers. Tweets with pictures & links are far more effective.
  • 57. Don't forget... Twitter is in real time. Experiment to find the best time to reach your customers. Tweets with pictures Maintain one aim & links are far more and use others effective. to complement it.
  • 58. Don't forget... Twitter is in Post regularly real time. & with content Experiment your followers to find the are interested best time to in. reach your customers. Tweets with pictures Maintain one aim & links are far more and use others effective. to complement it.
  • 59. Thank you for reading for more social media marketing techniques check back soon. @mich_duffy michealduffy19101993@gmail.com www.linkedin.com/in/michealduffy/ Logos have been implemented using onsite permissions. The content of this slideshow are not endorsed by or in collaboration with Twitter, Instagram or Youtube.