How to Build SEO into Content Strategy - DubSEO

Notes de l'éditeur

1. Improving SEO into Smart Content Strategy for Greater Benefits
2. Tips to convert SEO into comprehensive content strategy.
3. Will you prefer to live with robots alone?
4. No! Why?
5. The answer is simple, core values – that only human minds preserve – matter.
6. Core values – that only human minds preserve – matter.
7. This is our content strategy.
8. On a serious note, we know nothing about content.
9. Don’t tweet it, customers may find out.
10. Okay! Now that was just to stop you from yawning.
11. Checkout our SEO background......we’re geeks.
12. Bad SEO is worse than nightmare, while good SEO is productive.
13. Bridge the gap between good SEO and content strategy.
14. SEO experts, customers and search engines need content.
15. Reversely, content also needs SEO help.
16. Helpful SEO is a long-term game.
17. Engaging SEO is basic necessity for good SEO.
18. Organic rankings are to be earned and spamming has no role in it.
19. Rich snippets boost your click through rates
20. Use SEO metrics to tap on free traffic sources and generate business.
21. SEO support can help improve website performance, which enhances user experience.
22. While writing and implement into designing, focus on the needs of your targeted audience and not on keywords.
23. Search engines recognise you for brand building and not for using keywords.
24. Good links are important, but providing good user experience is much better SEO strategy.
25. Creating high-quality content is the first step to link building.
26. Buying links from link firms is obsolete at present, as Google Penguin Update penalises such links.
27. SEO provides better results when it is blended with a smart content strategy.
28. Now, if you have managed to stay awake this far, it’s time for a break and those who were asleep, please go and have some coffee.
29. Tips to build SEO into your daily content strategy.
30. Interview users. Ask them how they found your site, ask them about the keywords they use.
31. Audit your content. Include metadata and not just <meta> content and </meta> keywords. Use social-graph and link-graph data.
32. Use page tables: Review all the entry points to a page. Include details on basic competitors and differentiators of your content.
33. Focus on templates. Use variables for search and social meta data. Every published content must be included in XML sitemap.
34. Move into meta data from meta content.
35. Focus on content lifecycle. While working on audits, QA/QC, taxonomy, standards and meta data, do include SEO.
36. SEO is a shared responsibility, one cannot perform everything.
37. To improve your work standard, document all your SEO efforts.
38. Provide SEO with sufficient lead time and include touchpoints for both reporting and measurement.
39. Experts from a reputed SEO services in London suggest beginners to concentrate on their core values.
40. A comprehensive content strategy can boost your online discoverability and usability for your customers.
41. SEO gives you more resources to work for than conventional marketing campaigns.
42. SEO is easily scalable and you can measure the results of your efforts.
43. SEO helps achieving goals and share those success stories.
44. We know what you are now thinking. What is there for me?
45. Results of blending SEO and content strategy:
46. Making your expertise known to the world and making it easier for users to find you.
47. Converting content into visual, sharable data.
48. SEO services also help tapping on new audiences with earned media.
49. Leveraging meta data formats to achieve interoperability.
50. Highlighting the value of structured product info.
51. Help skill development and building communities.
52. Linking data with content to help in wayfinding.
53. Now, let’s start talking to build the bridge.
54. Help skill development and building communities.
55. Help skill development and building communities.
56. Thank You.