Boost the utilization of your HCL environment by reevaluating use cases and f...
7 Stages to a Total Online Presence
1. 7 Stages of a Total
Online Presence
John Jantsch
Duct Tape Marketing
@ducttape | #dtmTOP
@ducttape | #dtmTOP
2. Meet the stages
• Content platform
• Organic SEO
• Email marketing
• Social media marketing
• Online advertising
• Mobile and location
• Analytics and conversion
@ducttape | #dtmTOP
10. Organic SEO
• Listening
• Keywords
• Factors
• Toolbox
• Backlinks
• Local
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11. SEO in 3 steps
1. Research
2. Optimize
3. Network
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12. Listening revisited
• Compete
• Seomoz Toolbar
• KeywordSpy
• SEO Book
• SearchStatus
• SpyFu
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13. Connect - links and social
• Great content
• Network
• Share OPC
• Guest content
• Comment
• Social profiles
• Press releases
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14. Local focus
• Local pages/content
• Local profiles – Google+Local
• Local citations – getlisted.org, UBL
• Ratings and reviews
• Local groups – MeetUp, LinkedIn
@ducttape | #dtmTOP
18. List building tips
• Useful, valuable, easy
• Address privacy
• Show samples, sell it
• Use advertising FB/Solo swap
• Feature box/smart pop up
• Cobranded content
• Thank you page trade
@ducttape | #dtmTOP
19. Email plan
• Use ESP list building tools
• Landing page/every page
• Create series/bait
• Consider attention grabbers
• Integrate
• Promote your bait
• Add newsletter
@ducttape | #dtmTOP
21. Social media marketing
• Strategy before tactics
• Google+, Facebook,
LinkedIn, Twitter
• Integration
• Toolbox
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22. Why social media?
• Follow up with prospects
• Stay top of mind with customers
• Keep up on your industry
• Provide customer service
• Develop partner network
@ducttape | #dtmTOP
24. Google+ Best Practices
• Build a full profile
• Claim your +Local (Place) page
• Promote with “+1” button
• Focus on small Circles
• Use images and videos
• Comment with +name
• Hangouts on Air (YouTube)
@ducttape | #dtmTOP
30. AdWords tips
• Beware of broad matching
• Sit out Content Network for now
• Use narrow ad groups
• Define Your “Negative” Keywords
• Consider “Remarketing”
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32. Mobile and location
• Mobile now
• Mobile future
• Location service
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33. Mobile friendly web
• WPTouchPro
• Responsive Theme
• goMobi
• Emulator
howtogomo.com
• Click to chat
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34. Mobile ads
• Call to action
• Google Mobile ads
• Facebook Mobile ads
• Yelp Mobile ads
• Mobile messaging
CallFire, Trumpia
• Short codes
@ducttape | #dtmTOP
39. Total Online Presence
Program overview
• 6 live lessons
• Complete online portal
• Resources/action plans
• Real time updates
• Live QandA
• www.ducttapemarketing.com/total-online-presence-beta
@ducttape | #dtmTOP