7 Steps to Small Business Marketing Success

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John Jantsch of Duct Tape Marketing goes over his systematic approach to marketing in the 7 Steps to Small Business Marketing Success as part of the National Small Business Week celebration.

Développement personnel Business Actualités & Politique

7 Steps to Small BusinessMarketing Success – SmBiz Week

Online interactivity is now at the center of marketing

Marketing is a System Strategy before tactics Fill your marketing hourglass Publish educational content Create a total web presence Use a lead generation trio Make selling a system too Live by the calendar

"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat” ~ Sun Tzu.

1) Strategy before tactics ,[object Object]

Differentiate and dominate,[object Object]

Complimentary statement “Zoning adjustment compliance system”

Positioning goal/statement #1 Design/Build Architect

Core marketing message “The Contractors Architect”,[object Object]

The Marketing Hourglass © Duct Tape Marketing – all rights reserved

Filling the gaps – product and process questions © Duct Tape Marketing – all rights reserved

The product/service mix strategy ,[object Object]

What is your “make it easy to switch” offering?

What are your add-ons to increase value?

What are your strategic partner pairings?,[object Object]

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7 Steps to Small Business Marketing Success

1. 7 Steps to Small BusinessMarketing Success – SmBiz Week

3. Guided survey of marketing

4. 30 minute Consulting session

5. Action steps and tips

7. Online interactivity is now at the center of marketing

8. Marketing is a System Strategy before tactics Fill your marketing hourglass Publish educational content Create a total web presence Use a lead generation trio Make selling a system too Live by the calendar

9. "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat” ~ Sun Tzu.

10.

11.

12.

13. Profitable

14.

15. Psychographics

16. Geographics

17.

18.

19. What’s one thing we do better?

20. What could we do better?