Local Online Search for Small Business

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5 Step approach for winning in the local search game from John Jantsch at Duct Tape Marketing - you can find out more here - http://www.ducttapeu.com/local-search-pro

Technologie Business Développement personnel

Winning the
Local Search Game

A 5-step process for
dominating your local
search landscape

@duc%ape
-‐
#dtmlocal

•  90% of online commercial searches result in offline bricks and
mortar purchases (comScore)
•  82% of local searchers follow up offline via an in-store visit,
phone call or purchase (TMP/comScore)
•  74% of internet users perform local searches (Kelsey Group)
•  61% of local searches result in purchases (TMP/comScore)
•  54% of Americans have substituted the internet and local
search for phone books (comScore)
•  35% of all searches are local (DM News)
@duc%ape
-‐
#dtmlocal

The Steps
1.  Make your web pages local friendly
2.  Build out your local search profiles
3.  Get proactive in the review game
4.  Get listed, cited and mentioned
5.  Spread the local social love

@duc%ape
-‐
#dtmlocal

Make your web pages local friendly
1.  Geo Content
2.  Links and External Anchor Text
3.  Community resource
4.  Local Contributors
5.  Local Landing Pages

@duc%ape
-‐
#dtmlocal

What makes it geo
1.  Addresses
2.  Maps and more
3.  Meta data
4.  hcard and snippets
5.  Local/mobile keywords

@duc%ape
-‐
#dtmlocal

Geo resources
1.  Meta Tag – ducttape.me/geotags
2.  hcard – ducttape.me/hcards

@duc%ape
-‐
#dtmlocal

Build out your local search profiles
1.  Claim – Place, Bing, Yahoo
2.  Keywords, Categories, and Description
3.  Add Video and Images
4.  Google Tags and Google Boost
5.  Rate and Review - Hotpot

@duc%ape
-‐
#dtmlocal

Build out your local search profiles
1.  Org name
2.  Description
3.  Category (5)
4.  Service Area
5.  Images (10), Video (5)

@duc%ape
-‐
#dtmlocal

Resources
Google – ducttape.me/placespage
Bing – ducttape.me/localbing
Yahoo – ducttape.me/yahoonewbiz

@duc%ape
-‐
#dtmlocal

Get proactive in the review game
1.  List, claim, and build
2.  Use it to make you better
3.  Monitor profiles
4.  Get proactive
5.  Consider advertising

@duc%ape
-‐
#dtmlocal

Review Sites beyond Search Engines
1.  Yelp.com – checkin offers
2.  Insiderpages.com
3.  Citysearch.com
4.  Local.com
5.  MerchantCircle.com

@duc%ape
-‐
#dtmlocal

Generate Reviews
1.  Ask for references
2.  Repurpose and post
3.  Teach reviewing
4.  Give reviews - Hotpot
5.  Hold a review event

@duc%ape
-‐
#dtmlocal

Get listed, cited and mentioned
1.  Data compilers
2.  IYPs
3.  Memberships
4.  check my listing – getlisted.org/

@duc%ape
-‐
#dtmlocal

Get listed, cited and mentioned
1.  infoUSA
2.  Localeze
3.  Universal Business Listings

@duc%ape
-‐
#dtmlocal

Spread the local social love
1.  Start a Local Group Online
2.  Find and Network with Local Bloggers
3.  Hold Meetups and Tweetups
4.  Find local leads – 7 ways search Twitter
5.  Places – Facebook, Foursquare Twitter
6.  Location Games
@duc%ape
-‐
#dtmlocal

Local Search Pro
•  4 Sessions – delivered weekly
•  Tutorials, videos, audios, how tos
•  1st 150 for $99
•  ducttapeu.com/local-search-pro

@duc%ape
-‐
#dtmlocal

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