WhatUsersDo Founder, Lee Duddell, explains three challenges facing CX Execs as Digital touch-points grow and offers tips on how to overcome them.
The Internet Retailing Customer Experience Jumpstart Conference was held in London on 29th January 2014.
2. Digital Experiences
• 3 challenges
• 3 tips to great digital experiences
• 3 things about WhatUsersDo
3. 3 challenges for 2014
• It’s multi-channel digital; but you’re not from
a digital background
• There’s plenty of BIG data; but you lack insight
• You need to change culture
10. Final data story
67%
of users start on
a SmartPhone
& finish on a
computer (Google)
• Because it’s hard to checkout
• Because they want the full experience