Red run marketing plan

26/06/13 Sam Stratford & Lucy Taylor
RedRUNs
created by
Marketing Plan
Wednesday, 10 July 2013

RedRUNs .Brief
✤ We are selling our latest Twine game, “RedRUN”, we aim to sell our
interactive adventure ﬁction game through the internet.
✤ We are creating a marketing campaign to promote the game. Using
Direct, InDirect & Promotion.

RedRUNs .Product
✤ The product we are advertising is our Twine game, RedRUN.
✤ It’s a ﬁctional interactive story game, that is based on the internet.

RedRUNs .Price
✤ Our game will be free for the ﬁrst chapter, after that if the player is
interested enough then they will have to pay a small fee to play on.

RedRUNs .Placement
✤ It will be placed on the Twine weebly and will be playable on any
web browser.

RedRUNs .Promotion
✤ We are going to promote our game through our Twitter feed
✤ Using competitions that will offer the players a chance to win
merchandise.

RedRUNs .Marketing Objective
✤ To gain recognition for our product & increase company branding.
✤ To make young people more aware of Twine; as a platform.

RedRUNs Target Audience Research

RedRUNs .Primary Research
Have you heard of Twine?
Yes
Do You Play Twine?
Yes No
What genre of twine
game do you play?
What Type of other
Why Do you Like
Twine?
What Could
make Twineʼs better?
Would You Play RedRun?
Yes No
Why?
Would you tell you friends
about twine games?
Yes No
Why?
What Type of other
games do you play?
Have you ever read multi-
adventure books?
Yes
No
Why?
Which Ones?
Male or female.
Would you
read more?
Do they still
interest
you?
Yes No
Do you have
friends that play
Twine Games?
Yes No
Would you be interested if it
was in a digital game?
Yes
No
What Style of game
do you play?
Are you
Interested in
trying Twine?
Yes
What Style of game
do you play?
No
Would You Play RedRun?
What Style of game
do you play? yes/no
No

Advantages & Disadvantages

Results

RedRUNs .Secondary Research
http://indiegames.com/2012/04/indie_tools_twine.html
http://www.gimcrackd.com/etc/src/
Here are a couple of the sites that support & share Twine games:

RedRUNs .Marketing Brainstorm

RedRUNs .InDirect Advertising

RedRUNs .Direct Advertising

RedRUNs .Promotion

RedRUNs .Legal & Ethical
✤ As our promotion is a competition, we felt it necessary to do further
research on the ASA and their CAP Code.

RedRUNs .Release Date
✤ We are going to release our game on the 7th August.

RedRUNs . Data Collection
✤ Once we have ﬁnished our campaign we will use “Google Analytics”
to record how many followers, likes and

Red run marketing plan

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