The document outlines retail marketing strategies for different electronics retailers in India. It compares the unique selling propositions of Croma, Vijay Sales, and The Loot discount store. Croma's USPs include customer service and gift vouchers, while Vijay Sales focuses on promotional activities and low pricing. The Loot offers great deals 365 days a year on all brands under one roof. Pricing comparisons are provided for various electronics products, showing that Vijay Sales and The Loot typically offer lower prices than Croma. Shoppers Stop is positioned as a department store for upper middle class customers.

1. Retail Marketing Market strategy Presented By:- Ravi Kumar Alok Kumar Swati Mishra Shezad Anwar

4. Comparison