19. The Gestalt Principles
KEY THEORIES OF WEB DESIGN
“ Human perception is governed by
relationships; how things are
similar or dissimilar, how they
contrast or blend with one
another, and how arrangements of
things suggest hierarchies and are
affected by context.
— Rutledge, 2008
20. The Gestalt Principles
KEY THEORIES OF WEB DESIGN
SIMILARITY items of similar size, shape,
color are perceived as a group
30. Color Psychology
KEY THEORIES OF WEB DESIGN
“ Color informs, bringing instant
comprehension, calling attention,
delivering information, creating
an identity and explaining the
characteristics of a product (or
service).
Above all, colors evoke emotions.”
— Eiseman, 2006
31. Color Psychology
KEY THEORIES OF WEB DESIGN
BRIGHT PINK playful, festive, stimulating
BRICK RED earthy, warm
DEEP REDS rich, mature, robust
32. Color Psychology
KEY THEORIES OF WEB DESIGN
TURQUOISE compassionate, water
CHARTREUSE artsy, bold, trendy
DARK GREEN natural, trustworthy, stately
33. Color Psychology
KEY THEORIES OF WEB DESIGN
GOLDEN YELLOW nourishing, buttery, comfort
TANGERINE juicy, fruitful, energizing
VIBRANT ORANGE fun, whimsical, gregarious
34. Color Psychology
KEY THEORIES OF WEB DESIGN
DEEP BLUE credible, authoritative, classic
BLUE PURPLES contemplative, mysterious
SKY BLUE calming, faithful, true
36. Web Usability
KEY THEORIES OF WEB DESIGN
“ … high usability means a system
is: easy to learn and remember;
efficient, visually pleasing and
fun to use; and quick to recover
from errors.
— Dictionary of Computing, n.d.
38. Web Usability
KEY THEORIES OF WEB DESIGN
WEB DESIGN
CONVENTIONS • use meaningful labels
LINKS
• provide clickability cues
• differentiate visited links
39. Web Usability
KEY THEORIES OF WEB DESIGN
WEB DESIGN
CONVENTIONS • consistent placement
PAGE STRUCTURE
• proper alignment
40. Web Usability
KEY THEORIES OF WEB DESIGN
WEB DESIGN
CONVENTIONS • make information available
ACCESSIBILITY to users with disabilities,
(users of assistive
technologies)
46. Key Texts
OF WEB DESIGN
Color: Messages and Meanings,
COLOR
A Pantone Color Resource
USABILITY UseIt.com
ACCESSIBILITY ADA Standards for
Accessible Design
48. Magazines & Associations
OF WEB DESIGN
American Institute
AIGA
of Graphic Arts
AWARDS Webby Awards
MAGAZINE Smashing Magazine
49. REFERENCES
Dictionary of Computing. (n.d.). Usability. Retrieved from http://foldoc.org/usability
Eiseman, L. (2006). Color: Messages and meanings. Gloucester, MA: Hand Books Press.
KISSmetrics. (2010). How do colors affect purchases? Retrieved from
http://blog.kissmetrics.com/color-psychology/
Liquori, E. (2011, September 19). The close relationship between Gestalt principles and design.
Retrieved from http://www.instantshift.com/2011/09/19/the-close-relationship-between-gestalt-
principles-and-design/
McClurg-Genevese, J. D. (2005, June 13). The principles of design. Retrieved from
http://www.digital-web.com/articles/principles_of_design/
Rutledge, A. (2008, December 9). Gestalt principles of perception. Retrieved from
http://www.andyrutledge.com/gestalt-principles-1-figure-ground-relationship.php
Spokane Falls. (n.d.). The Gestalt Principles. Retrieved from
http://graphicdesign.spokanefalls.edu/tutorials/process/gestaltprinciples/gestaltprinc.htm
U.S. Dept. of Health and Human Services. (2006). The Research-Based Web Design & Usability
Guidelines. Retrieved from http://www.usability.gov/guidelines/index.html
Global Business Courses: BSAD 476: Global Business Issues FINA 450: Global Finance MKTG 450: Global Marketing HUMN 318: World Religions
Global BusinessNature & Purpose
Global BusinessPurpose……………………….……………………….……………………….……………………….……………………….……………………….
Global BusinessKey Outcomes
Global BusinessKey Outcomes……………………….……………………….……………………….……………………….……………………….……………………….
Global BusinessKey Outcomes……………………….……………………….……………………….……………………….……………………….……………………….
Global BusinessKey Outcomes……………………….……………………….……………………….……………………….……………………….……………………….
Global BusinessKey Outcomes……………………….……………………….……………………….……………………….……………………….……………………….
Global BusinessKey Outcomes……………………….……………………….……………………….……………………….……………………….……………………….
Global BusinessCognitive Map
Global BusinessCognitive Map……………………….……………………….……………………….……………………….……………………….……………………….
Global BusinessKey Theories
Global BusinessKey Theories……………………….……………………….……………………….Theory #1: Comparative AdvantageTheory #2: Purchasing Power ParityTheory #3: The OLI Paradigm……………………….……………………….……………………….
Global BusinessKey Theories……………………….……………………….……………………….Theory #1: Comparative Advantage……………………….……………………….……………………….
Global BusinessKey Theories……………………….……………………….……………………….Theory #1: Comparative Advantage……………………….……………………….……………………….
Global BusinessKey Theories……………………….……………………….……………………….Theory #1: Comparative Advantage……………………….……………………….……………………….
Global BusinessKey Theories……………………….……………………….……………………….Theory #1: Comparative Advantage……………………….……………………….……………………….(Tutor2u, n.d.)
Global BusinessKey Theories……………………….……………………….……………………….Theory #1: Comparative Advantage……………………….……………………….……………………….(Tutor2u, n.d.)
Global BusinessKey Theories……………………….……………………….……………………….Theory #2: Purchasing Power Parity……………………….……………………….……………………….
Global BusinessKey Theories……………………….……………………….……………………….Theory #2: Purchasing Power Parity……………………….……………………….……………………….
Global BusinessKey Theories……………………….……………………….……………………….Theory #2: Purchasing Power Parity……………………….……………………….……………………….
Global BusinessKey Theories……………………….……………………….……………………….Theory #2: Purchasing Power Parity……………………….……………………….……………………….(Franklin, n.d.)
Global BusinessKey Theories……………………….……………………….……………………….Theory #2: Purchasing Power Parity……………………….……………………….……………………….(Franklin, n.d.)
Global BusinessKey Theories……………………….……………………….……………………….Theory #2: Purchasing Power Parity……………………….……………………….……………………….(Franklin, n.d.)
Global BusinessKey Theories……………………….……………………….……………………….Theory #2: Purchasing Power Parity……………………….……………………….……………………….(Franklin, n.d.)
Global BusinessKey Theories……………………….……………………….……………………….Theory #2: Purchasing Power Parity……………………….……………………….……………………….(Franklin, n.d.)
Global BusinessKey Theories……………………….……………………….……………………….Theory #3: The OLI Paradigm……………………….……………………….……………………….Developed by John Dunning to explain the activities of multinational enterprises (Eden & Dai, 2010).
Global BusinessKey Theories……………………….……………………….……………………….Theory #3: The OLI Paradigm……………………….……………………….……………………….
Global BusinessKey Theories……………………….……………………….……………………….Theory #3: The OLI Paradigm……………………….……………………….……………………….
Global BusinessKey Theories……………………….……………………….……………………….Theory #3: The OLI Paradigm……………………….……………………….……………………….
Global BusinessKey Theories……………………….……………………….……………………….Theory #3: The OLI Paradigm……………………….……………………….……………………….
Global BusinessKey Theories……………………….……………………….……………………….Theory #3: The OLI Paradigm……………………….……………………….……………………….
Global BusinessAcademic Authorities
Global BusinessAcademic Authorities……………………….……………………….……………………….Economist: Joseph StiglitzEconomist: Paul KrugmanEconomist: Lars E. O. Svensson……………………….……………………….……………………….
Global BusinessPractitioners
Global BusinessPractitioners……………………….……………………….……………………….Virgin Group: Richard Branson (Chairman)JP Morgan Chase: Jamie Dimon (Chairman, President, and CEO)Starbucks: Howard Schultz (Chairman, President, and CEO)……………………….……………………….……………………….
Global BusinessText & Journals
Global BusinessText & Journals……………………….……………………….……………………….Journal: Journal of World BusinessJournal: Journal of International Business StudiesText: Globalization of Markets by Theodore LevittReport: Increasing Returns & Economic Geography by Paul Krugman Magazine: The Economist……………………….……………………….……………………….
Global BusinessReferences……………………….……………………….……………………….
Global BusinessResources……………………….……………………….……………………….