In un mondo dove tutti si concentrano su due cose, acquisire quanti più lead possibili e convertirne più possibile in clienti, ho provato a portare una visione diversa. Come possiamo deliziare i nostri clienti? Se vogliamo veramente trattenerli (la famosa retention) dobbiamo coccolarli. La risposta è lì. In questa presentazione fatta durante la Growth Conference Europe ho suggerito 7 modi per coccolare i propri clienti.

1. delight me.
raffaele gaito
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

2. AWARENESS
ACQUISITION
ACTIVATION
REVENUE
RETENTION
REFERRAL
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

3. AWARENESS
ACQUISITION
ACTIVATION
REVENUE
RETENTION
REFERRAL
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

4. “sticazzi” approach.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

5. something different.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

6. AWARENESS
ACQUISITION
ACTIVATION
REVENUE
RETENTION
REFERRAL
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

7. how to satisfy users.
how to retain users.
how to delight users.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

8. 7 ways to cuddle your users.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

9. 1. use a personal touch
Milan - June 3rd & 4th
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10. people interact with people.
Milan - June 3rd & 4th
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11. build relationships.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

12. customization is key.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

13. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

14. 2. build a community
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

15. create safe places.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

16. always interact.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

17. don’t sell.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

18. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

19. 3. over deliver
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

20. surprise them.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

21. beat the expectations.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

22. presents and giveaways.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

23. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

24. 4. create useful content
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

25. valuable content.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

26. anticipate their needs.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

27. leverage UGC.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

28. Milan - June 3rd & 4th
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29. 5. customer care is key
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

30. don’t hide information.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

31. keep it human.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

32. respond promptly.
Milan - June 3rd & 4th
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33. Milan - June 3rd & 4th
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34. 6. build a culture
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

35. values instead of products.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

36. “fight” for a cause.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

37. pick a side.
Milan - June 3rd & 4th
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38. Milan - June 3rd & 4th
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39. 7. listen to your customers
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

40. conduct customer interviews.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

41. monitoring and listening.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

42. always collect feedback.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

43. Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

44. it’s about creating value first,
then selling.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

45. thank you.
raffaele gaito
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE