Startup: Cosa Fare Prima Di Parlare Con Un Investitore
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Decidere di incontrare un investitore senza prepararsi è una pessima idea. In questa presentazione illustro alcuni step da fare prima di sedersi a trattare con un investitore. Per saperne di più sul tema visita il mio blog: www.raffaelegaito.com
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Startup: Cosa Fare Prima Di Parlare Con Un Investitore
- 1. 10 Things You Should Do Before Mee6ng An Investor Brace yourself, breathe and make a plan! Raffaele Gaito
- 2. About me Raffaele Gaito Digital Entrepreneur Growth Hacker Startup Mentor Blogger @duplikey raffaelegaito.com info@raffaelegaito.com
- 4. A brief introduc6on • Each startup has a different story and background • No rules, only sugges6ons and best prac6ces • Prac6cal 6ps from personal experience
- 5. 1. Pick the right one
- 6. 1. Pick the right one • Several types of investors (e.g. FFF, Angel Investors, VC) • It’s related to the company stage • It’s related to the amount of money
- 7. 2. Build a rela6onship
- 8. 2. Build a rela6onship • Having an introduc6on is beWer • Ask for a mee6ng only if there is a rela6onship (e.g. email, call, events) • A “no” is not necessary final • Keep your investor updated
- 9. 3. Timing is key
- 10. 3. Timing is key • Don’t ask for money too early (you won’t get it) • Don’t ask for money too late (you won’t have nego6a6on power) • Remember, it’s a long process
- 11. 4. Perform your own due diligence
- 12. 4. Perform your own due diligence • Check the investor’s por^olio • Look for “exits” • Look for “write-offs” • Check the markets • Check the fund (where the money come from)
- 13. 5. Communicate with other startups
- 14. 5. Communicate with other startups • Very useful in late nego6a6on stage • Ask for prac6cal informa6on (e.g. support, rela6onship, board) • Try to iden6fy pros and cons in advance
- 15. 6. Always look for “smart money”
- 16. 6. Always look for “smart money” • Investors are not only a pile of money • Try to understand the added value • Check investor’s partners • Check investor’s network • It’s a long-term rela6onship
- 17. 7. A great pitch is crucial
- 18. 7. A great pitch is crucial • Max 10-12 slides • Max 7-10 minutes • Content 6ps: problem/solu6on; value proposi6on; market; go-to-market; metrics; financials; team; call-to-ac6on; revenue model; exit strategy; etc.
- 19. 8. Show strong metrics
- 20. 8. Show strong metrics • No vanity metrics • Let your numbers speak for you • Know your market and your compe6tors • Always include forecasts • Your forecasts should be op6mis6c, but not too much
- 21. 9. Ask the right amount of money
- 22. 9. Ask the right amount of money • Not too much (you will lose equity) • Not too liWle (you won’t reach your goals) • Tip: iden6fy your break-even point • Pro Tip: add 40% to your ini6al idea :)
- 23. 10. Plan how you want to spend the money
- 24. 10. Plan how you want to spend the money • Why do you need an investment? • How are you going to spend the money? • What about your monthly burn rate? • Do you need more investment rounds? • Be pessimist with those answers :)
- 26. Conclusions & Takeaways • No silver bullets, no tricks • Be prepared, make a plan • Be pa6ent • Genng an investment is like a marriage
- 27. Ques6ons? Raffaele Gaito Digital Entrepreneur Growth Hacker Startup Mentor Blogger @duplikey raffaelegaito.com info@raffaelegaito.com