This is a sample of the services we offer our companies. It's an actual pitch tool we've used in proposals when we first sit down with a prospect. The way it works is we discuss business goals, then provide a contractor with specific industry knowledge to drive the social program (and measure it).

1. Social Business
Engagement Overview

2. Service Overview
• Requirement Gathering
– Stakeholder interviews
– Business/Compe;tor Analysis
– Social Background and Experience
• Goal‐Se3ng
– Metrics and Analy;cs
– Milestones and Sign‐off
• Contractor Recrui6ng
– Search and Placement
• Placement and ICEP Program Delivery
– Social Business Primer (KickOff)
– Session and Individual Training
– Staff measurement (monthly) and goal progress
– Results Comparison (increase in baseline for top social performers versus boKom)
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3. Project Overview Samples
Topic Ac6vity Audience Output
Micro Video Training Content Training: Using lessons Retail and Auto customers, Call Mobile and online videos
from YouTube to create habit‐ Center reps, Sales force
changing training lessons
Tracking system for measuring
post‐viewing results
Loca;on Based Service and QR Claiming Turf: best prac;ce Brick and Mortar stores, Recrui;ng Training materials
Codes content for retail loca;ons.
Video, webinar, and marke;ng
Coupon and Reten;on strategies materials
Social Profile and Social Individual/Group Training: Social Sales, Marke;ng, Recrui;ng, Call Search Engine results
Intelligence Training profiles, social training, sales Center, PR, Customer Service
integra;on Performance above Baseline
Social CRM
Social Recrui;ng Social Recrui6ng Workshop: Recrui;ng, retail loca;on hiring LinkedIn cer;fica;on
Advanced Social Recruiter training and training
Sourcing strategies
Sourcing classes
Mobile recrui;ng

4. Social Business Projects
• Internal Communica6on
– Build an employee and customer communica;on infrastructure
– Train touchpoints how to be social, rather than do social
– Using Hub and Spoke model for social training
• Upselling Services
– Building retail social exper;se through sampling
– Micro video portals for content training
– Social content packages as part of delivery services
• New Business Development/Recrui6ng
– Training sales and recrui;ng staff on Social CRM
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