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Net a-porter: Durham
1.
NET-A-PORTER.COM NET-A-PORTER.COM By: Bri'any Durham
2.
Reach for success
3.
Ad Example
4.
Budget $180,000
Google Adwords + $2,000 Pinterest winner = $ 182,000 total
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Target Audience ! Women ! Ages 18-35
6.
7.
Pin it to
win it 70% Be involved Wom en
8.
Facebook Get Involved ! 700 million
world wide user ! Biggest usage spikes ! weekdays 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET Communicate
9.
Blogging ! Build an audience ! Inform ! Engage ! Keywords
10.
Goals Social Media Communicate Engage Increase Traffic
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