2. Things to consider while supporting businesses on Facebook:"
- Multi format platform (Text, image,
videos)."
- 1 Billion users in 2012."
- Multi language platform."
- Link building across all the social and
non social platforms."
- 3 main engagement actions on it (Like,
comment and share)."
- Their advertising model is very versatile
and innovative."
- Heavy use on mobile platforms."
- People, brands, causes, movements!!"
- Brands can be more people and less
marketing."
3. 10 ways to get people to like you on Facebook"
1. Be sure youʼre posting quality
content, that will give your page
consistent engagement: Think twice
before posting something, why is
your post different or special? BE
REALLY LIKEABLE!!"
4. 10 ways to grow your Facebook presence"
2. Reward your loyal audience: Be
sure that you track your loyal followers
and give them a little something once in
a while, we love recognition and
rewards, could be as simple as a
mention, discount, an image, etc."
"
Others will see it and join your cause."
"
5. 10 ways to grow your Facebook presence"
3. Talk to individual fans (At least 3
times a day): Comment on someoneʼs
else posts, be strategic and see where
is people talking, join and youʼll
conquer. And also recognition is very
important, fans love that (Be a rock star
for a sec, fans see you like that)."
6. 10 ways to grow your Facebook presence"
4. Connect your Facebook to your
other Touch points: Put it on your
email signature, announce on twitter
whatʼs going on on your site, create
crossed traffic, get noticed without
being annoying. "
"
Add a QR code to your business cards,
donʼt you give a card to start a
conversation in the first place?"
7. 10 ways to grow your Facebook presence"
5. Integrate social plugins to your
web sites: Itʼs free and useful, ask
people to like specific content on your
site by giving them the little hand, thatʼs
something everyone recognizes.
Remember that all those actions goes
on your future prospects feeds."
"
"
8. 10 ways to grow your Facebook presence"
6. Remember to ask your users what
to do: Remind them to share, like,
comment, answer, spread the word. It
has been proved that when you ask
people to do something theyʼre more
likely to do it, give it a try."
9. 10 ways to grow your Facebook presence"
7. Comment (Thoughtfully) as your
page on other pages: Great way to
get more exposure, always join the
conversation, like other pages from
your page (YES you can do that).
Remember to use Facebook for your
business as you use it as a person."
10. 10 ways to grow your Facebook presence"
8. Tagging is the best thing that
could ever happened: You can
mention whoever you want, use that to
get more visibility, an status tagging is
a great marketing tool cause not only
your friends/followers will see it."
11. 10 ways to grow your Facebook presence"
9. Track, measure and standardize
procedures: Find the perfect timing,
engagement hours, which days are
more effective to talk about certain
things, at what time, howʼs your
crossed strategy working, how many
people are liking you when you do
specific things, use all that data and the
increase will come almost
mechanically. "
12. 10 ways to grow your Facebook presence"
10. Spread the love: Give and youʼll
receive, as a page if you share things
that you see on other pages, theyʼll
acknowledge that and do the same for
you. Same thing with users, you just
expect them to share and like what you
do as a brand or service but what about
you liking or sharing what they do?
Give and youʼll receive more. "