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The State of the Web Search
- 1. The State of the Web Search @dusano Kiberpipa, 2012-11-07
- 2. mag. Dušan Omerčević, UDI RI VP of Engineering @zemanta @dusano dusan.omercevic@zemanta.com restreaming.wordpress.com linkedin.com/in/dusanomercevic
- 3. Outline • SEO is dead! Long live portal (again!) • Desktop is dead! Long live mobile! • Search is dead! Long live ___? – Search is disruption ready – Some fresh ideas from SIGIR 2012
- 4. SEO is dead! Long live portal (again!)
- 10. Query Autocompletion • Andrei Broder: "Due to query auto-completion we went from 2-3 keywords to 2-3 letters!" Source: http://www.dr4ward.com/dr4ward/2012/10/how-did-google-kill-the-long- tail-of-search-seo-infographic.html
- 12. Inbound/ SEO Content Marketing
- 13. Desktop is dead! Long live mobile!
- 14. Mobile is about Mobile Technology, not Mobile People! Phone Computer • Ease of use • Universal • Instant availability • Low price +
- 16. Search is dead! Long live ____?
- 20. Weak Points of Search • Product reviews / Exploratory search (i.e. not knowing the right keywords) • Personalized Search • Social • Mobile
- 21. Product Reviews/ Exploratory Search
- 23. What about Knowledge Graph?
- 28. Social http://pandodaily.com/2012/10/16/google-the-phoenix-that-rose-out-of- facebooks-botched-ipo/
- 30. Alternative Exploratory Search Interface
- 35. Source: Brent Hecht et al. Explanatory Semantic Relatedness and Explicit Spatialization for Exploratory Search
- 37. Take-home message • The new name of the game is Inbound/Content marketing! • Stop developing for desktop today! • Go disrupt the search! Mobile changes everything!
- 38. Hvala! @dusano dusan.omercevic@zemanta.com http://restreaming.wordpress.com
Notes de l'éditeur
- - Dead in investment sense. The transition will be gradual of course.- Brad Feld -> Why he invested in SEOmoz?
- Similar effect due to:- Google Instant- Automatically returning results for the more common query
- - 60% of smartphone usage and 80% of tablet usage happens at home -> couch, desk, and bed- Mobile revolution is about bringing IT and Internet to all 7G people, not 0.5G of - rich enough, - smart enough, and - motivated enough users of PCs.- Making IT more phone-like
- - stop developing for desktop!- develop for mobile!- make desktop version later!- that's how Facebook does it since January this year
- - 15 years ago only librarians concerned themselves about keywords!- 1/3 of human races is now searching for the right keywords!- 100G$ industry- Word from Googler on a panel: "We hit a gold mine! We won't do anything radical to search!"
- - No real progres in web search for the past 15 years!- The underlying technology is from 1970's!
- - there's no real difference for the user- only difference is for Google – a working business model- Norbert Fuhr: “the greatest improvements in information retrieval will come from better understanding of the user”- Mobile changes everything!- Search is disruption ready! Go disrupt it!
- - An open problem: How to capture user's topic of interest?- Search engines suck at exploratory search: - user is unfamiliar with the domain, - unsure about the ways to achieve his goals, - unsure about his goals in the first place
- - Google earns most of its 20+ billion from commercial queries!
- - semantic search is slowly getting out of trough of disillusionment and is slowly entering slope of enlightenment.
- - extensive personalization and query reformulation arebreaking the mental concept about search engines
- - "Users explicitly hate personalization but implicitly like its gains (improvement in relevancy)"- "They don't offer switch-off button for personalization. Users would turn personalization off!"- They (Yandex) don't know how to do explicit personalization!
- - Google was saved by the bell!- "Using social information is way more difficult than it looks!"
- - Exploratory Search is where most of the Google's money comes from
- - This hasn't changed since 1995