Gaudi - Nanovortrag Liechtenstein, Product Innovation

Urs Gaudenz
MSc Microtechnology (EPFL)
Lecturer for product innovation
Technikumstrasse 21, CH-6048 Horw
T +41 41 349 33 11, F +41 41 349 39 60
T direkt +41 41 349 35 97
mailto:urs.gaudenz@hslu.ch
Speculative Futures
Convergence of Life & Tech
Interdisciplinary Study Program

Wirtschaftsingenieur Innovation Urs Gaudenz
Urs Gaudenz – urs.gaudenz@hslu.ch
 Master of science in micro technology (EPFL)
 Worked 8 years for Swiss high tech companies (sensor/motor
technology)
 Postgraduate studies international business and innovation
management
 4 years as a consultant in innovation management
 Lecturer for product innovation, Researcher in Creative Living Lab
 Active participation in various open communities and projects
 Two
Customers / Employers
To the lecturer Urs Gaudenz
Customers

Projektbeispiel – Break-Through Innovation
Quelle: Yanko Design

Collecting Facts from Today's Business and projecting Visions for
Tomorrow with Representatives from 7 European Countries
Impulse Speeches by each Representative

Shadowing – Einsichten durch Nutzerbeobachtung
Käthy Gaschen
Haushaltsfachfrau
Ironing
with the
tip
steam
dry
Refreshing
Blowing

Open Innovation - Crowd Sourcing mit Atizo
1. Ask a question and
set the reward
2. Innovators generate
ideas
3. Rate the ideas and
assign prices
?
Atizo community of more
than 5000 innovators
Engineers, Students,
Nurses, Artists, Interior
designers, gardeners…
“We are looking for a break through innovation in ironing”
Quelle: Atizo.com

Result: 362 Ideas from 132 Innovators

Helbling Innovation Contest and Creativity Workshop
with invited Innovators
 Systematic idea creation process
 Invited creative industrial designers
 Accurate briefing of participants
 Individual work and workshop session
Initialization WorkshopPresentation
Incubation / Individual Work

Patented Idea “Steam Amplification”

Von der Handskizze zum patentierten Produkt
HEATING DEVICE WITH AN INTEGRATED THERMOBLOCK
FOR BEVERAGE PREPARATION MACHINE
© Helbling Technik AG

Nespresso Pixie Collection: Tiniest Nespresso machine yet
Nespresso Pixie 2011

Only few ideas survive all phases of the innovation process
Combinatio
n
Evaluation Verification
Innovation Process
(Idea Funnel)
Ideation Process
Ideation

Fill your idea funnel
Innovation Process
(Idea Funnel)
Ideation Process
Combinatio
n
Evaluation VerificationIdeation

Fill your idea funnel with open innovation
Open Innovation
Innovation Process
(Idea Funnel)
Ideation-Process describes the systematic process of idea generation and acceptance.
The process includes stimulation, creation, collection, evaluation and promotion of ideas
in a cooperative effort of all the people involved.
Ideation Process
Ideation Combinatio
n
Evaluation Verification

Two ways of thinking: Divergent thinking to have more ideas
Convergent thinking to decide
Create
Choice
Make
Choice
ConvergentDivergent
Inspiration Association EvalutionCombination
Ideation Process

Divergent thinking

Convergent thinking

Future and Trend Research
Urs Gaudenz
MSc Microtechnology (EPFL)
Lecturer for product innovation
Technikumstrasse 21, CH-6048 Horw
T +41 41 349 33 11, F +41 41 349 39 60
T direkt +41 41 349 35 97
mailto:urs.gaudenz@hslu.ch

Definition of a trend
Present Future
Trend
Possible progressions
Past
Signs
 A trend describes a change over time
 A progression of signs may indicate a trend.
 By identifying trends, future developments are foreseen.

Connect the dots – The Touch Screen Revolution
Source: iSuppli 2010
0
20000
40000
60000
80000
100000
120000
140000
2009 2010 2011 2012 2013 2014
Global Production of Touch Screen Modules for Computers
(Thousands of Units)
Trend based innovation management
https://www.lens.org/lens/

Connect the dots – Mobile Phones - Disruption

We watch. We listen. We intuit. We connect the dots.
Faith Popcorn (Plotkin) – BrainReserve (USA) - http://www.faithpopcorn.com/
 Known through her legendary Popcorn Report (Cocooning, Evalution, Anchoring)
 Marketing Consulting - consumer centered, sociology influenced analysis of product- and shopping
trends
Matthias Horx – Zukunftsinstitut (GER)
 Is considered the most influential futurist in the German-speaking world.
 Founder of the Zukunftsinstitut
Trend-Reports

Connect the dots – Urban Boom
Source: Top 10 consumer Trends in 2010, http://trendwatching.com

Visualization of trends on trend maps
Trend research – recognize, classify, arrange and name developments.

The most reliable way to forecast the future is to try to understand the
present
John Naisbitt
Megatrends

Futurologie – Scientific Research on the Future
Scientific Trend Reserarch
Gottlieb Duttweiler Institute
GDI research takes the wider picture.
The main sectors: consumer goods, food & beverages,
services, health & beauty, leisure & tourism, and
homestyle.
Siemens, Research & Development
Publish the "Pictures of the Future" Report twice a year
With new Technologies, Trends und Future visions.
W.I.R.E.
Think Tank for Business, Society and Life Sciences
Baerengasse 22 | CH-8022 Zurich

Trend-Report – Keytrends 2015
 Wearable Navigation
 Self Driving Cars
 Smart Watches
 Full Immersion Games
 Lifestyle Drones
 Home-Farming
 Crowd Science
 Flexible Displays
 Smart Homes
Source: Zukunftsinstitut
Slackline
Key Trends 2010
Damien Walters

Trendsetter - Lifestyles
 Normcore
 Helicopter Parents
 Body Hacker

Wirtschaftsingenieur Innovation Urs Gaudenz29
The Picture of the Future
Zukunftsszenarien
Siemens „Picture of the Future“
Future Mind-Map

Gaudi - Nanovortrag Liechtenstein, Product Innovation

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