Keynote at #HTMIW17 for IAB Netherlands The importance of culture and people in digital transformation

1. THE
CORPORATE
STARTUP
@dadovanpeteghem
THRIVING IN A DIGITAL WORLD

2. Duval Union Consulting
Social Seeder/Speakersbase
@dadovanpeteghem
founding partner
@dadovanpeteghem
Ghent :)

3. Digital
Transformation
A model to master
digital disruption.
@dadovanpeteghem
digitaltransformationbook.com
Sold in +55 countries

4. It’s more about the
TRANSFORMATION
than the DIGITAL part…

5. @dadovanpeteghem

6. @dadovanpeteghem

7. @dadovanpeteghem
Mobile
THE SPEED OF CHANGE
Social
Digital
Analog
Internet

8. @dadovanpeteghem

9. @dadovanpeteghem
WE ARE IN
DIGITAL KINDERGARTEN :-)

10. @dadovanpeteghem
"We always overestimate
the change that will occur
in the next two years and
underestimate the change
that will occur in the next
ten. Don't let yourself be
lulled into inaction."
Bill Gates

11. @dadovanpeteghem
1995+
Music
Photography
Video Rental
…
2010+
Print Media
TV
Travel
HR
…
2015+
Retail
Automotive
Education
Telco
Food
FMCG
Healthcare
Banking/Insurance
Logistics?
…
2020
All Safe
havens will be
subject to
digital
disruption
…
STARTUPS BRING THE INNOVATION

12. @dadovanpeteghem
B 2 B 2 C
Disintermediation: The Frog
Cutting out the middle man

13. @dadovanpeteghem

14. @dadovanpeteghem
CULTURE
AND PEOPLE
ARE THEIR
BACKBONE
1

15. @dadovanpeteghem

16. @dadovanpeteghem
FROM
day-to-day
zombification
TO
thriving on
momentum

17. PEOPLE ARE THE VARIABLE
CULTURE EATS
STRATEGY FOR
BREAKFAST
- PETER DRUCKER

18. CULTURE
TECHNOLOGY
IS STILLYOUR
TRANSFORMED
TECHNOLOGY
YOUR COMPANY, BUT …
CULTURE IS STILLYOUR
OPERATING SYSTEM
MAY HAVE
- Mike Walsh

20. @dadovanpeteghem
PEOPLE > TECHNOLOGY
Digital Transformation

21. @dadovanpeteghem
CUSTOMERS
FIRST?

22. @dadovanpeteghem
CUSTOMERS
FIRST?
EMPLOYEES
FIRST!

23. @dadovanpeteghem
involve
people

24. @dadovanpeteghem
You need Reverse Mentorship

25. @dadovanpeteghem
"GIVE PEOPLE SLIGHTLY
MORE TRUST, FREEDOM,
AND AUTHORITY THAN
YOU ARE COMFORTABLE
GIVING THEM. IF YOU’RE
NOT NERVOUS, YOU
HAVEN’T GIVEN THEM
ENOUGH."
- LASZLO BOCK, GOOGLE
VP OF PEOPLE OPERATIONS

26. @dadovanpeteghem
THEY THRIVE
ON A CLEAR
AND BOLD
PURPOSE
2

27. @dadovanpeteghem
WHAT IS
YOUR NORTH
STAR VISION?

28. @dadovanpeteghem
WHAT IS
YOUR NORTH
STAR VISION?

29. https://www.tesla.com/blog/master-plan-part-deux
Tesla: accelerating the
world's transition to
sustainable energy

30. @dadovanpeteghem
Facebook Little Red Book

31. @dadovanpeteghem
Facebook Little Red Book
"WE WANT TO BE
THE MOST SEXY
MARKET
RESEARCH
AGENCY IN THE
WORLD"

33. @dadovanpeteghem
If we don’t create the
thing that kills Facebook,
someone else will.
“Embracing change” isn’t enough.
It has to be so hardwired into who
we are that even talking about it
seems redundant.
The internet is not a friendly place.
Things that don’t stay relevant don’t
even get the luxury of leaving ruins.
They disappear.
Facebook Little Red BookFacebook Little Red Book
share &
spread
your
vision

34. @dadovanpeteghem
THEY RUN
LEAN
AND ARE
DRIVEN BY THE
WFIO MOMENT
3

35. @dadovanpeteghem
Startups have to
spend their
chips wisely.

36. @nickvinckier
W E ’ R E F U C K E D , I T ' S O V E R
WHAT’S YOUR
WFIO MOMENT?

37. @dadovanpeteghem
FROM
maximum
validated
product
TO
minimum
viable
product
corporates disruptors

38. @dadovanpeteghem

39. @dadovanpeteghem #MSPS15
Don’t just translate
offline to online.
Start from scratch.

40. @dadovanpeteghem

41. @dadovanpeteghem
The next big thing
is a lot of small
things ;-)

42. GARAGE

43. "You need to be making big, noticeable failures.
The great thing is that, when you take this
approach, a small number of winners pay for
dozens, hundreds of failures, and so every
single important thing we've done has taken a lot
of risk, risk-taking, perseverance, guts, and some
have worked out. Most of them have not. That has
to happen at every scale level all the way down."
“We have to grow the size of
our failures as the size of
our company”
~Jeff Bezos, CEO of Amazon

44. Some of Amazon’s
costly failures
-$170M -$60M-$231M

45. And much, much more…
Acquisitions Investments

46. @dadovanpeteghem
YOU NEED A DUAL MODEL FOR
DIGITAL TRANSFORMATION:
The Mothership & The Fleet

47. Amazon has been investing ALL of
its profits in expansion for decades

48. @dadovanpeteghem
WHILE WE
LOOK AT
TECHNOLOGY,
THEY WORK
ON PROBLEMS
4

49. SO HOW
ABOUT
VIRTUAL
REALITY?
@dadovanpeteghem
Stop looking at technology
WHAT CAN
WE DO
WITH
BEACONS?
SHOULDN’T
WE
INVEST IN
DRONES?
DON’T WE
NEED A
MOBILE
APP?

50. @dadovanpeteghem
Stop looking for ideas

51. @dadovanpeteghem
Start solving problems

52. @dadovanpeteghem
Map the patient journey.
Try to translate
PAINPOINTS TO TOUCHPOINTS

54. @dadovanpeteghem
THEY
GO ALL IN ON
FUTURE
GENERATIONS
5

56. @jcaudron

57. @jcaudron

59. @dadovanpeteghem

60. @dadovanpeteghem
https://www.youtube.com/watch?v=aXV-yaFmQNk

61. F R O M DIGITIZATION
T O TRANSFORMATION

62. @dadovanpeteghem
THEY
INNOVATE
AROUND
THE CORE
PRODUCT/
BUSINESS
6

63. @dadovanpeteghem
CUSTOMER RELATION
ORGANISATION
PRODUCT BUSINESS MODEL
Foundation
Innovation
DIGITIZATION

64. @dadovanpeteghem
CUSTOMER RELATION
ORGANISATION
PRODUCT BUSINESS MODEL
Foundation
Innovation
TRANSFORMATION
New product - old business model
Old product - new business model
New product - new business model

65. Facebook Little Red Book
Mattel Unveils ThingMaker, A $300 3D Printer
That Lets Kids Make Their Own Toys@dadovanpeteghem

66. @dadovanpeteghem
Who is familiar with this guy?

67. @dadovanpeteghem
In 1975, this Kodak employee
invented the digital camera.
His bosses made him hide it.

68. @dadovanpeteghem
THEY ARE
ALWAYS
SHIPPING
7

69. @dadovanpeteghem
WHO
ARE
WE
TODAY?
WHO
DO WE WANT
TO BE
BY 2020?
90 DAYS SPRINTS
HORIZON VISION
TOMORROW STRATEGY

70. @dadovanpeteghem
"Execution is the last 99%"
- speed will be the variable -

71. @dadovanpeteghem
THE
QUICK
SHALL
INHERIT
THE
EARTH
Fast is better than slow.
While slow is adding
unnecessary
embellishments, fast is out
in the world.
And that means fast can
learn from experience while
slow can only theorize.
Those who ship quickly can
improve quickly.
So fast doesn’t just win the
race. It gets a head start for
the next one.
Facebook Little Red Book

72. @dadovanpeteghem
“If you are not
embarrassed by the
first version of your
product, you’ve
launched too late.”
Reid Hoffman
Co-founder LinkedIn / VC

73. JEFF BEZOS ON RUNNING A
350K-EMPLOYEE COMPANY
WITH A START-UP MINDSET
sec.gov/Archives/edgar/data/1018724/

74. High-Velocity Decision Making
1. Make most decisions with ~70% of the info you wish you had.
2. “Disagree and commit” if you trust the people but not the idea.
3. Recognize true misalignment early and escalate it immediately.
~Jeff Bezos, CEO of Amazon

75. @dadovanpeteghem
Facebook Little Red Book
This is also
about the
NEXT YOU :-)

76. @dadovanpeteghem #DF2015

77. @dadovanpeteghem
but watching Messi everyday
won't make you a great player…
You can
be inspired…

78. @dadovanpeteghem
WHAT ARE YOU GOING TO
DO IN THE NEXT 90 DAYS?

79. @dadovanpeteghem
NEED
HELP?
CONTACT MEdado.vanpeteghem@duvalunion.com
speakersbase.com/dadovanpeteghem

80. THE
CORPORATE
STARTUP
@dadovanpeteghem
THRIVING IN A DIGITAL WORLD