Octothorpe+ is the plugin that turns your customers into your social media influencers.

5. NAME Claire Iveson
EMAIL IvesonC91011
DOB 03/27/1988

8. There’s no better promotion for birthday parties
than a mom-to-mom recommendation!
BOOK MORE BIRTHDAY PARTIES! IT’S EASY!
Word-of-mouth marketing is a way to reach mothers with
tremendous spending power.
Mothers, more so than other consumers, depend on peers
for recommendations.
Moms assign a high level of credibility to what they hear
through word of mouth.
Research shows what mothers value most is hearing
opinions from other moms.

9. Add caption, Hashtag
automatically added.
Choose network(s).Post
selfie!
Add stickersTake photo
The Process: Fun, Fast and Rewarding!
Get offer.
Receive reward in
app, digital wallet or
by email, your choice.

10. Chicago’s world-renowned Brookfield Zoo
hosts an annual craft beer festival, ZooBrew.
One of the dozens of vendor booths at this
year’s event was one promoting the Zoo’s
rewards app.
Case Study: Brookfield Zoo

12. Case Study: Kuma’s Corner
The Zagat-Rated gourmet burger bar chain
names its menu items after heavy-metal bands
and has a sound system that goes to eleven.
Kuma’s doesn’t believe in advertising. They
believe in “word of mouth.” So they have not
spent any media dollars to support the app,
there’s just been one announcement on
Facebook – everything else has been
friend-to-friend.
However…

13. Friend-to-friend recommendations skyrocketed!
39.46% of all organic posts across Facebook, Instagram and Twitter
came from our app – with no marketing support!
Non-stop, high-engagement user-generated content – “social proof!”
Just look at the likes, shares and comments!
Each user’s name, email address and birthdate added to CRM database
Head-Banging Results (in a good way)

14. “The best advertising is the selfie.
It doesn’t come from a company.
It comes from a friend.”
“When customers post selfies with a
company’s product, this is the social
proof or recommendation that other
prospects crave.”
“When you say it, it’s marketing.
When your customer says it,
it’s social proof.”

15. We’ll turn your customers
into social media influencers.
Please contact Neal Weingarden
847.644.3087 nw@octothorpeplus.com
OCTOTHORPE+ Branded-Selfie Rewards
Available as plugin or Expandable (Your Brand) Rewards App