Social media is a great way to drive engagement and find new customers, but what if you're running a "boring" business?
If your business doesn't have obvious social media appeal, taking advantage of these opportunities can be a big challenge.
Join us as we interview David Vogelpohl, founder and CEO of Marketing Clique, to talk about how niche businesses can get the most out of their social media campaigns. You'll learn how to create an effective and engaging social media presence that can generate more revenue for your business!
19. How to Post
Post as the business
Like or share as yourself
20. Train your troops
Encourage employees to
like the page & engage
Pick co-admins
Show them how to post
Show them what to post
Gather email addresses
of clients!
22. Use your friends
Invite your friends to like your
page. Don’t be shy!
Thank your friends for liking
your page
Continue to engage your
friends
23. Vary Your Content
Pictures with people!
Video
Links to Articles
Questions
Contests
“Vanity like building”
Links to your blog
24. Speak to your friends
Universally appealing
Relate what you do
to the real world
Show that you’re
helping people
Facebrag
25. Speak to your industry
Information & Articles
Inside jokes
Trends
Questions
Vanity Like Building (yes
again)
Blogging
26. Track your leads and sales
Google Analytics
Performance over time
UTM Link Builder
http://domain.com/?utm_source=Facebook&utm_medium=image
&utm_campaign=fall-promotion&utm_content=staff-photo
Build “Custom Reports” based on this data
27. Web Development &
Online Marketing
David Vogelpohl Mobile Apps &
Mobile Web
@davidvmc