1. Marketing
Strategy for New
Media
Danielle Weinberg

2. • BECOME #1 PIZZA
SELLER ON COLLEGE
CAMPUSES!!!

3. Statistics thatwill consume yourmind!
• As of 2009:
– Pizza Hut operates in 92 countries throughout
the world
– 7,566 Pizza Hut Locations in the United States
– 4th Largest Fast Food Chain in the US by locations

4. Target Market: East Lansing College students

5. Increase Local Social Media Presence
@Pizzahutspartanland PIZZA HUT EAST LANSING

6. GOOGLE ADWORDS
•Pizza Hut East Lansing
•MSU Pizza Delivery
•Michigan State Pizza
•MSU Pizza
•Late night pizza in EL

7. PizzaHutSpartan Deals
•Offer deals through local
Facebook and Twitter accounts
for MSU students only
•Need to show small
communities that they are
important
EXAMPLE: BRING YOUR MSU
STUDENT ID AND RECEIVE $5
OFF A PURCHASE OF $15 OR
MORE!!!!

8. One slice of the budget
• Google ad words/day: $41
• Social media= $0
• Marketing firm= $250 per hour x 48 hours= $12,000
• TOTAL: $26,965

9. Key Performance Indicators
In 6 months:
• Watch # of Likes and Followers on FB & Twitter
• Count # of Spartan coupons being used
• See if there is an increase of profit in local locations

10. Conclusion
• HELP PIZZA HUT TAKE OVER COLLEGE
CAMPUSES ALL OVER THE WORLD!!!!!
• Use social media to increase local Pizza Hut awareness