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Copyright D.R. Worlock. All rights reserved 2013
How to go from Adding
Data to Adding Value
David R Worlock
European Association of Search
and Database Publishing (EASDP)
September 2013
Copyright D.R. Worlock. All rights reserved 2013
Towards a Data Revolution
“Its not the data you own which is 
important – it’s the value that users get 
out of your data when you expose it to 
them in the context of all other available 
data that makes the value difference”
Quote from a market leader in risk management
Copyright D.R. Worlock. All rights reserved 2013
The Data Revolution I
• Content as Data 
• Search as an end in itself
• The apogee of the Age of Research
• The primacy of proprietary data 
• The triumph of the relational database 
• The culmination of keyword search software
Copyright D.R. Worlock. All rights reserved 2013
The Data Revolution II
• From relational to NoSQL databases
• Semantic web science – triple stores, RDF, 
inference rules 
• Entity extraction – adding value to words in 
context 
• Advanced taxonomies find their real place
• The Age of Ontology and Data Architecture
• The Age of Collaboration – data from clients, 
third parties and even competitors 
Copyright D.R. Worlock. All rights reserved 2013
Data Ready? Steady – Go!
• Data Analytics
• Predictive Analytics
• Visualization 
• Reputation Management
Your data must out‐perform the sum of its parts! 
And produce Solutions – not just more Questions
Copyright D.R. Worlock. All rights reserved 2013
The Veggie Burger Thesis
Copyright D.R. Worlock. All rights reserved 2013
Visualization is Everything
Copyright D.R. Worlock. All rights reserved 2013
We are the publishers now!
Copyright D.R. Worlock. All rights reserved 2013
Network collaboration
Copyright D.R. Worlock. All rights reserved 2013
Case Studies in Success
• LexisNexis Risk – inventing market leadership 
without owning the data in every instance
• BBC Sport Olympics 2012 – customizable to 
everyone 
• IHS GlobalSpec – sharing data with data 
originators 
• Springer Verlag – re‐inventing the interface 
Copyright D.R. Worlock. All rights reserved 2013
Local is Fundamental
• The Local Solution is under unprecedented 
pressure
• Advertising has to be re‐targeted in solutions 
terms 
• Community remains the key focus, in all of its 
data forms 
• Global data subsumes Local 
Copyright D.R. Worlock. All rights reserved 2013
Ready for wearable?
Copyright D.R. Worlock. All rights reserved 2013
Thanks for listening!
Contact David Worlock at 
david@davidworlock.com
Tel: +44 (0)7836 361873
On Twitter at @dworlock
And come to www.davidworlock.com

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How to go from Adding Data to Adding Value - EASDP - David Worlock, September 2013

  • 1. Copyright D.R. Worlock. All rights reserved 2013 How to go from Adding Data to Adding Value David R Worlock European Association of Search and Database Publishing (EASDP) September 2013
  • 2. Copyright D.R. Worlock. All rights reserved 2013 Towards a Data Revolution “Its not the data you own which is  important – it’s the value that users get  out of your data when you expose it to  them in the context of all other available  data that makes the value difference” Quote from a market leader in risk management
  • 3. Copyright D.R. Worlock. All rights reserved 2013 The Data Revolution I • Content as Data  • Search as an end in itself • The apogee of the Age of Research • The primacy of proprietary data  • The triumph of the relational database  • The culmination of keyword search software
  • 4. Copyright D.R. Worlock. All rights reserved 2013 The Data Revolution II • From relational to NoSQL databases • Semantic web science – triple stores, RDF,  inference rules  • Entity extraction – adding value to words in  context  • Advanced taxonomies find their real place • The Age of Ontology and Data Architecture • The Age of Collaboration – data from clients,  third parties and even competitors 
  • 5. Copyright D.R. Worlock. All rights reserved 2013 Data Ready? Steady – Go! • Data Analytics • Predictive Analytics • Visualization  • Reputation Management Your data must out‐perform the sum of its parts!  And produce Solutions – not just more Questions
  • 6. Copyright D.R. Worlock. All rights reserved 2013 The Veggie Burger Thesis
  • 7. Copyright D.R. Worlock. All rights reserved 2013 Visualization is Everything
  • 8. Copyright D.R. Worlock. All rights reserved 2013 We are the publishers now!
  • 9. Copyright D.R. Worlock. All rights reserved 2013 Network collaboration
  • 10. Copyright D.R. Worlock. All rights reserved 2013 Case Studies in Success • LexisNexis Risk – inventing market leadership  without owning the data in every instance • BBC Sport Olympics 2012 – customizable to  everyone  • IHS GlobalSpec – sharing data with data  originators  • Springer Verlag – re‐inventing the interface 
  • 11. Copyright D.R. Worlock. All rights reserved 2013 Local is Fundamental • The Local Solution is under unprecedented  pressure • Advertising has to be re‐targeted in solutions  terms  • Community remains the key focus, in all of its  data forms  • Global data subsumes Local 
  • 12. Copyright D.R. Worlock. All rights reserved 2013 Ready for wearable?
  • 13. Copyright D.R. Worlock. All rights reserved 2013 Thanks for listening! Contact David Worlock at  david@davidworlock.com Tel: +44 (0)7836 361873 On Twitter at @dworlock And come to www.davidworlock.com