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5 Simple Steps to Identify and Engage Online Influencers to Promote Your Brand

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John Dye ( dyejo, inc. )
John Dye ( dyejo, inc. )

Impact Summit Salt Lake City Utah 2018 dyejo John Dye boncom Bonneville Communications

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5 Simple Steps to Identify and Engage Online Influencers to Promote Your Brand
INTRODUCTION
JOHN DYE Text dyejo to 50500 @dyejo
CASE STUDIES
CASE STUDY #1
CASE STUDY #1
CASE STUDY #2
CASE STUDY #2
CASE STUDY #2
CASE STUDY #2
CASE STUDY #2
CASE STUDY #2 8 INFLUENCERS ACTIVATED 3.5M+ VIDEO VIEWS
POWER OF INFLUENCER MARKETING
Influencer Audience Influencer
Influencer Audience Think Feel Act Influencer
Influencer Audience Opinions Perceptions Behaviors Think Feel Act Influencer
INSTITUTIONAL CONTENT FROM CLIENT
initiative movement
800+ Boncom influencers
190,000,000 total combined reach of
TYPES OF INFLUENCERS
TOP TIER THE PIANO GUYS FOLLOWERS 8m Large reach (~1M+) Well-known $$$$$
POWER MIDDLE FUN CHEAP OR FREE FOLLOWERS 320k Moderate reach (~100k+) “Up and comers” $$$
MICRO JEN JURCA FOLLOWERS 8k Targeted reach (~10k) High engagement $
IDENTIFYING INFLUENCERS
GOOGLE 1
PLATFORM SEARCH 2
MANUAL SEARCH 3
SOCIAL LISTENING 4
SOURCING 5
THANK YOU

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5 Simple Steps to Identify and Engage Online Influencers to Promote Your Brand

Notes de l'éditeur

  1. Add photos
  2. Day 2: I was thirsty... screen shots of information in folder Day 12: Screen shot of concert  Day 21: Feed the Hungry: 250 influencers activated & over 2 million views on videos and over 5 million impressions
  3. Day 2: I was thirsty... screen shots of information in folder Day 12: Screen shot of concert  Day 21: Feed the Hungry: 250 influencers activated & over 2 million views on videos and over 5 million impressions
  4. Day 2: I was thirsty... screen shots of information in folder Day 12: Screen shot of concert  Day 21: Feed the Hungry: 250 influencers activated & over 2 million views on videos and over 5 million impressions
  5. Day 2: I was thirsty... screen shots of information in folder Day 12: Screen shot of concert  Day 21: Feed the Hungry: 250 influencers activated & over 2 million views on videos and over 5 million impressions
  6. Day 2: I was thirsty... screen shots of information in folder Day 12: Screen shot of concert  Day 21: Feed the Hungry: 250 influencers activated & over 2 million views on videos and over 5 million impressions
  7. Day 2: I was thirsty... screen shots of information in folder Day 12: Screen shot of concert  Day 21: Feed the Hungry: 250 influencers activated & over 2 million views on videos and over 5 million impressions
  8. Day 2: I was thirsty... screen shots of information in folder Day 12: Screen shot of concert  Day 21: Feed the Hungry: 250 influencers activated & over 2 million views on videos and over 5 million impressions
  9. Day 2: I was thirsty... screen shots of information in folder Day 12: Screen shot of concert  Day 21: Feed the Hungry: 250 influencers activated & over 2 million views on videos and over 5 million impressions
  10. Background of Influencer Marketing
  11. Use this one & add events and IAN
  12. Use this one & add events and IAN
  13. Use this one & add events and IAN
  14. Other spectrum (Buttressing spectrum) JOHN wants this a way