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Patient-Centered Care II – Behavioral Medicine in Primary Care 
MSPAS/MPH Program – Class of 2017 Fall 2014 
Ana Maldonado MPH, DHSc, PA-C
• Demonstrate an understanding of the 
manner in which people of diverse 
cultures and belief systems perceive 
health and illness and respond to 
various symptoms, diseases, and 
treatments.
• Demonstrate knowledge, respect, and 
validation of differing values, cultures, and 
beliefs, including sexual orientation, gender, 
age, race, ethnicity, and class 
• Demonstrate understanding of language 
barriers and working with interpreters 
• Define the scope of the health literacy problem 
• Recognize health system barriers faced by 
patients with low literacy
• Implement improved methods of verbal 
and written communication. 
• Incorporate practical strategies to create a 
shame-free environment. 
• Identify the influences and common 
barriers that patients and providers 
encounter in regards to patient 
adherence.
• Identify the impact that non-adherence 
to therapies has on patients, the 
healthcare industry and the population 
• Develop diagnosis, management, and 
patient-adherence skills leading to 
patient compliance
A. Age 
B. Gender 
C. Race/Ethnicity 
D. Socioeconomic Status 
E. Health Literacy 
F. Physical health 
G. Mental Health 
H. Religion and/or Spiritual beliefs 
I. Sexual Orientation 
Therefore take into consideration the multiplicity of factors that 
shape the patient’s life sitting or lying before you in the medical 
environment.
 What is it? 
 Why do we need it? 
 What does it do? 
 Who is responsible?
 “An integrated pattern of human behavior that 
includes thoughts, communications, languages, 
practices, beliefs, values, customs, courtesies, 
rituals, manners of interacting and roles, 
relationships and expected behaviors of a racial, 
ethnic, religious or social group; and the ability 
to transmit the above to succeeding 
generations.”
Cultural Considerations: Primary and 
Secondary Dimensions of Diversity 
Employment 
Community 
Networks 
Geographic 
Location 
Family/Extended 
Family 
Immigration 
Status 
Marital 
Status 
Military 
Experience 
English 
Language 
Proficiency 
Spiritual 
Beliefs 
Class 
Income 
Economics 
Political 
Context 
Parental 
Status 
Education 
Literacy 
Country 
of Origin 
Sexual 
Orientation 
Race 
Ethnicity 
Language 
Cultural + Historical 
Knowledge/Experience 
Perceptions of 
Physical Qualities 
Physical 
Abilities 
Gender 
Age 
Primary dimensions 
influence “who” an 
individual is. 
Secondary dimensions 
influence an individual’s 
participation. 
(adapted from Rasmussen, 1996)
YOU ARE
“The ability to think, feel, and act in 
ways that acknowledge, respect, 
and build upon ethnic, sociocultural, 
and linguistic diversity.” 
Lynch & Hanson 1998
 Understanding 
 Culturally And Linguistically 
Diverse (CLD) Patients
 Skills 
Communication 
Providing Assessment And 
Intervention Services
We see and treat an 
increasingly diverse patient 
population with different 
beliefs about healthcare and 
how it should be practiced 
on them
Ethnic & Racial Minorities 
 Less access to, & availability of health 
care services 
 Less likely to receive needed health care 
services 
 Less likely to receive high quality health 
care services 
 Experience a greater burden of 
disability 
Surgeon General's Report 2001
 Lack of it results in: 
 Patient-provider miscommunication 
 Patient-provider misunderstandings 
 Misunderstanding and/or ignorance of 
culturally based health beliefs and 
practices
“ . . . a disturbing new study by the Institute of 
Medicine has concluded that even when 
members of minority groups have the same 
incomes, insurance coverage and medical 
conditions as whites, they receive notably 
poorer care. 
Biases, prejudices and negative racial 
stereotypes, the panel concludes, may be 
misleading doctors and other health 
professionals.” 
"Subtle Racism in Medicine", 
NY Times
 Benefits patient care by improving 
cross-cultural communication and 
ensuring that consultation, 
intervention, and assessments are 
appropriately designed to meet 
patient and family needs
 Little attention or skill in dealing 
with patients from diverse 
sociocultural backgrounds leads to 
poor communication and 
uncertainty with regard to clinical 
outcomes
If medication non-adherence 
was a disease, it would be an 
epidemic. 
Anonymous
Nearly half of all American adults 
– 90 million people – have 
difficulty understanding and acting 
upon health information 
Health Literacy, A Prescription to End 
Confusion, IOM, 2003
•Assessment tools 
•Provider’s intervention strategies 
To Learn: 
•Factors affecting medication adherence 
and the relationship to health literacy 
•Definitions and statistics of medication 
adherence and health literacy
MEDICATION 
• Adherence – the extent to which a person 
takes medications as prescribed 
• Compliance – passive following of clinician’s 
orders 
• Persistence – a person’s ability to continue 
taking medications for the intended course of 
therapy
Health Literacy – the degree to which 
individuals have the capacity to obtain, 
process and understand basic health 
information and services needed to make 
appropriate health decisions 
(Ratzan and Parker, 2000) (presented by the National Library of 
Medicine, used in Healthy People 2010).
• 90% of Medicare beneficiaries take 
prescription medications 
• Nearly half use five or more different 
medications 
• 55% do not follow medication 
regimen 
Amaral, 1986
• 25% do not fill new prescriptions 
• 39% unable to read prescription label 
• 67% do not fully understand information 
given to them 
AARP, 2004 
Moisan, 2002
Medication non-adherence accounts for: 
• More than 10% of older adult hospital 
admissions 
• Almost one-quarter of nursing home 
admissions 
• 20% of preventable adverse drug events 
• 125,000 deaths annually 
• $300 billion in health care costs annually 
1 –Vermiere, 2001 2 – Strandberg, 1984 
3 – Gurwitz, 2003 4– McCarthy, 1998
Many Americans Disregard Doctors’ 
Course of Treatment: 
• 44% of Americans ignored a doctor’s 
course of treatment 
• 27% left a prescription unfilled 
• 43% believe doctors over treat patients 
Wall Street Journal 
March 15, 2007
Adherence is determined by interplay of 
five factors:
Health system related factors: 
1. Quality of provider-patient relationship 
2. Level and quality of communication 
3. Access to providers (physical/geographic, 
ease of appointments) 
4. Access to medications (cost) 
5. Continuity of care 
6. Formulary changes and restrictions
Condition related factors: 
1. Asymptomatic Chronic Disease 
2. Mental health disorders
Patient related factors: 
1. Physical impairments: cognitive, 
vision, hearing, dexterity, mobility 
2. Psychological/behavioral: anger, 
stress, anxiety; low self efficacy; 
substance abuse
Therapy related factors: 
1. Complexity of medication regimen: number 
of meds; number of daily doses 
2. Duration of therapy 
3. Therapies that are inconvenient or interfere 
with a person’s lifestyle 
4. Medications with social stigma attached 
5. Medication side effects
Social/economic related factors: 
1. Low health literacy, limited English language 
proficiency 
2. Lack of health insurance; barriers to access to 
care 
3. Cost of medications 
4. Burdensome work schedule
Social/economic related factors: 
5. Poor social support 
6. Homelessness or unstable living 
conditions 
7. Cultural beliefs and attitudes
Relationship Between Health 
• Limited research about causal relationship 
between health literacy and health 
outcomes 
• Limited published information regarding 
role of health literacy in the medication 
adherence process
Relationship Between Health 
• Inadequate functional health literacy, a 
barrier to assessing medication adherence 
• Adults with limited health literacy have less 
knowledge of disease management
• No gold standards 
• Most commonly used: 
– Pill counts 
– Refill records 
– Patient self report 
– Drug therapeutic levels 
• Indirect: 
– Clinical outcomes
• Validated scale designed to estimate the risk 
of medication non-adherence 
• Cited in over 70 articles since its 
publication 1986 
Morisky DE, Green LW, Levine DW. Concurrent and predictive 
validity of a selfreported measure of medication adherence. Medical 
Care 1986;24:67-74
• Used for many different disease such as 
HTN, hyperlipidemia, asthma and HIV 
• Score based on patient responses to four 
Yes or No questions 
Yes = 0 No = 1 
Morisky DE, Green LW, Levine DW. Concurrent and predictive validity of a self-reported 
measure of medication adherence. Medical Care 1986;24:67-7
Four is the highest level of medication adherence, while 
zero is the lowest level.
Most tools cannot differentiate among: 
• Reading ability 
• Lack of background knowledge in 
health 
• Lack of familiarity with language and 
types of materials 
• Cultural differences
Commonly used tools in health services 
research: 
• Wide Range Achievement Test (WRAT) 
• Rapid Estimate of Adult Literacy in 
Medicine (REALM) 
• Test of Functional Health Literacy in Adults 
(TOFHLA)
Screening questions for use in clinical practice: 
1. How often do you have problems learning 
about your medical condition because of 
difficulty understanding written 
information? 
2. How often do you have someone help you 
read hospital materials? 
Wallace, et al. Screening Items to Identify Patients with Limited Health Literacy Skills. J Gen 
Intern Med 2006; 21 (8): 874-877
Screening questions for use in clinical 
practice: 
3. How confident are you filling out medical 
forms by yourself? 
Wallace, et al. Screening Items to Identify Patients with Limited 
Health Literacy Skills. J Gen Intern Med 2006; 21 (8): 874-877
Intervention Strategies Targeting Health 
Literacy: 
• Routinely assess patient’s health literacy level 
and medication adherence 
• Improve written prescription information 
• Improve verbal communication 
• Use effective patient adherence tools 
Improving Use of Prescription Medication: A National Action Plan NQF, 2005
• Simplify reading level to grade 5 
• Offer all written prescription medication 
information in foreign language and large 
print 
• Use standardized, universal symbols 
(simple, explicit icons)
• Use plain language always 
• Use teach back and show back techniques 
• Limit information to two or three important 
points at a time 
• Use drawings, models or devices to 
demonstrate points 
• Encourage patients to ask questions
Steps: 
I. Explain/demonstrate the new concept 
A. Explain the rationale 
B. Provide complete instructions 
C. Explain likely benefits 
D. Explain likely side-effects 
II. Assess patient’s recall and comprehension: 
ask patient to demonstrate
III. Clarify and tailor the explanation 
IV. Re-assess patient’s recall and 
comprehension: ask patient to 
demonstrate 
V. Patient recalled and 
comprehended/demonstrated mastery
Effective Patient Adherence Tools 
Medication Organizers 
Medication organizers such as weekly pill boxes and others are effective 
tools to improve medication adherence.
Electronic Pagers/Timers
Simplify Medication Regimen 
Complex medication regimen can be simplified as much as possible 
by using longer acting drugs or drug combination whenever 
appropriate.
• Medication non-adherence is a significant 
Problem 
• Health Literacy is an important 
contributing factor to medication nonadherence 
• Interventions targeting health literacy in 
medication adherence process – need to be 
multi-layered
https://www.youtube.com/watch?v=cGtTZ_vxjy 
A 
http://www.youtube.com/watch?v=sMb43pMfsM 
k 
Brown, M. T. & Bussell, J. K. (2011) 
Medication Adherence: Who Cares? Mayo Clinic 
Proceedings. 86(4):304-314. 
Article is posted on Blackboard 
http://www.healthlitt.org/TalkingTouchscreen/Pa 
ges/default.aspx
Questions and Answers

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Patient centered care ii 2014

  • 1. Patient-Centered Care II – Behavioral Medicine in Primary Care MSPAS/MPH Program – Class of 2017 Fall 2014 Ana Maldonado MPH, DHSc, PA-C
  • 2. • Demonstrate an understanding of the manner in which people of diverse cultures and belief systems perceive health and illness and respond to various symptoms, diseases, and treatments.
  • 3. • Demonstrate knowledge, respect, and validation of differing values, cultures, and beliefs, including sexual orientation, gender, age, race, ethnicity, and class • Demonstrate understanding of language barriers and working with interpreters • Define the scope of the health literacy problem • Recognize health system barriers faced by patients with low literacy
  • 4. • Implement improved methods of verbal and written communication. • Incorporate practical strategies to create a shame-free environment. • Identify the influences and common barriers that patients and providers encounter in regards to patient adherence.
  • 5. • Identify the impact that non-adherence to therapies has on patients, the healthcare industry and the population • Develop diagnosis, management, and patient-adherence skills leading to patient compliance
  • 6. A. Age B. Gender C. Race/Ethnicity D. Socioeconomic Status E. Health Literacy F. Physical health G. Mental Health H. Religion and/or Spiritual beliefs I. Sexual Orientation Therefore take into consideration the multiplicity of factors that shape the patient’s life sitting or lying before you in the medical environment.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.  What is it?  Why do we need it?  What does it do?  Who is responsible?
  • 16.  “An integrated pattern of human behavior that includes thoughts, communications, languages, practices, beliefs, values, customs, courtesies, rituals, manners of interacting and roles, relationships and expected behaviors of a racial, ethnic, religious or social group; and the ability to transmit the above to succeeding generations.”
  • 17. Cultural Considerations: Primary and Secondary Dimensions of Diversity Employment Community Networks Geographic Location Family/Extended Family Immigration Status Marital Status Military Experience English Language Proficiency Spiritual Beliefs Class Income Economics Political Context Parental Status Education Literacy Country of Origin Sexual Orientation Race Ethnicity Language Cultural + Historical Knowledge/Experience Perceptions of Physical Qualities Physical Abilities Gender Age Primary dimensions influence “who” an individual is. Secondary dimensions influence an individual’s participation. (adapted from Rasmussen, 1996)
  • 19. “The ability to think, feel, and act in ways that acknowledge, respect, and build upon ethnic, sociocultural, and linguistic diversity.” Lynch & Hanson 1998
  • 20.  Understanding  Culturally And Linguistically Diverse (CLD) Patients
  • 21.  Skills Communication Providing Assessment And Intervention Services
  • 22. We see and treat an increasingly diverse patient population with different beliefs about healthcare and how it should be practiced on them
  • 23. Ethnic & Racial Minorities  Less access to, & availability of health care services  Less likely to receive needed health care services  Less likely to receive high quality health care services  Experience a greater burden of disability Surgeon General's Report 2001
  • 24.  Lack of it results in:  Patient-provider miscommunication  Patient-provider misunderstandings  Misunderstanding and/or ignorance of culturally based health beliefs and practices
  • 25. “ . . . a disturbing new study by the Institute of Medicine has concluded that even when members of minority groups have the same incomes, insurance coverage and medical conditions as whites, they receive notably poorer care. Biases, prejudices and negative racial stereotypes, the panel concludes, may be misleading doctors and other health professionals.” "Subtle Racism in Medicine", NY Times
  • 26.  Benefits patient care by improving cross-cultural communication and ensuring that consultation, intervention, and assessments are appropriately designed to meet patient and family needs
  • 27.  Little attention or skill in dealing with patients from diverse sociocultural backgrounds leads to poor communication and uncertainty with regard to clinical outcomes
  • 28.
  • 29. If medication non-adherence was a disease, it would be an epidemic. Anonymous
  • 30. Nearly half of all American adults – 90 million people – have difficulty understanding and acting upon health information Health Literacy, A Prescription to End Confusion, IOM, 2003
  • 31. •Assessment tools •Provider’s intervention strategies To Learn: •Factors affecting medication adherence and the relationship to health literacy •Definitions and statistics of medication adherence and health literacy
  • 32. MEDICATION • Adherence – the extent to which a person takes medications as prescribed • Compliance – passive following of clinician’s orders • Persistence – a person’s ability to continue taking medications for the intended course of therapy
  • 33. Health Literacy – the degree to which individuals have the capacity to obtain, process and understand basic health information and services needed to make appropriate health decisions (Ratzan and Parker, 2000) (presented by the National Library of Medicine, used in Healthy People 2010).
  • 34. • 90% of Medicare beneficiaries take prescription medications • Nearly half use five or more different medications • 55% do not follow medication regimen Amaral, 1986
  • 35. • 25% do not fill new prescriptions • 39% unable to read prescription label • 67% do not fully understand information given to them AARP, 2004 Moisan, 2002
  • 36. Medication non-adherence accounts for: • More than 10% of older adult hospital admissions • Almost one-quarter of nursing home admissions • 20% of preventable adverse drug events • 125,000 deaths annually • $300 billion in health care costs annually 1 –Vermiere, 2001 2 – Strandberg, 1984 3 – Gurwitz, 2003 4– McCarthy, 1998
  • 37. Many Americans Disregard Doctors’ Course of Treatment: • 44% of Americans ignored a doctor’s course of treatment • 27% left a prescription unfilled • 43% believe doctors over treat patients Wall Street Journal March 15, 2007
  • 38. Adherence is determined by interplay of five factors:
  • 39. Health system related factors: 1. Quality of provider-patient relationship 2. Level and quality of communication 3. Access to providers (physical/geographic, ease of appointments) 4. Access to medications (cost) 5. Continuity of care 6. Formulary changes and restrictions
  • 40. Condition related factors: 1. Asymptomatic Chronic Disease 2. Mental health disorders
  • 41. Patient related factors: 1. Physical impairments: cognitive, vision, hearing, dexterity, mobility 2. Psychological/behavioral: anger, stress, anxiety; low self efficacy; substance abuse
  • 42. Therapy related factors: 1. Complexity of medication regimen: number of meds; number of daily doses 2. Duration of therapy 3. Therapies that are inconvenient or interfere with a person’s lifestyle 4. Medications with social stigma attached 5. Medication side effects
  • 43. Social/economic related factors: 1. Low health literacy, limited English language proficiency 2. Lack of health insurance; barriers to access to care 3. Cost of medications 4. Burdensome work schedule
  • 44. Social/economic related factors: 5. Poor social support 6. Homelessness or unstable living conditions 7. Cultural beliefs and attitudes
  • 45. Relationship Between Health • Limited research about causal relationship between health literacy and health outcomes • Limited published information regarding role of health literacy in the medication adherence process
  • 46. Relationship Between Health • Inadequate functional health literacy, a barrier to assessing medication adherence • Adults with limited health literacy have less knowledge of disease management
  • 47. • No gold standards • Most commonly used: – Pill counts – Refill records – Patient self report – Drug therapeutic levels • Indirect: – Clinical outcomes
  • 48. • Validated scale designed to estimate the risk of medication non-adherence • Cited in over 70 articles since its publication 1986 Morisky DE, Green LW, Levine DW. Concurrent and predictive validity of a selfreported measure of medication adherence. Medical Care 1986;24:67-74
  • 49. • Used for many different disease such as HTN, hyperlipidemia, asthma and HIV • Score based on patient responses to four Yes or No questions Yes = 0 No = 1 Morisky DE, Green LW, Levine DW. Concurrent and predictive validity of a self-reported measure of medication adherence. Medical Care 1986;24:67-7
  • 50. Four is the highest level of medication adherence, while zero is the lowest level.
  • 51. Most tools cannot differentiate among: • Reading ability • Lack of background knowledge in health • Lack of familiarity with language and types of materials • Cultural differences
  • 52. Commonly used tools in health services research: • Wide Range Achievement Test (WRAT) • Rapid Estimate of Adult Literacy in Medicine (REALM) • Test of Functional Health Literacy in Adults (TOFHLA)
  • 53. Screening questions for use in clinical practice: 1. How often do you have problems learning about your medical condition because of difficulty understanding written information? 2. How often do you have someone help you read hospital materials? Wallace, et al. Screening Items to Identify Patients with Limited Health Literacy Skills. J Gen Intern Med 2006; 21 (8): 874-877
  • 54. Screening questions for use in clinical practice: 3. How confident are you filling out medical forms by yourself? Wallace, et al. Screening Items to Identify Patients with Limited Health Literacy Skills. J Gen Intern Med 2006; 21 (8): 874-877
  • 55. Intervention Strategies Targeting Health Literacy: • Routinely assess patient’s health literacy level and medication adherence • Improve written prescription information • Improve verbal communication • Use effective patient adherence tools Improving Use of Prescription Medication: A National Action Plan NQF, 2005
  • 56. • Simplify reading level to grade 5 • Offer all written prescription medication information in foreign language and large print • Use standardized, universal symbols (simple, explicit icons)
  • 57. • Use plain language always • Use teach back and show back techniques • Limit information to two or three important points at a time • Use drawings, models or devices to demonstrate points • Encourage patients to ask questions
  • 58. Steps: I. Explain/demonstrate the new concept A. Explain the rationale B. Provide complete instructions C. Explain likely benefits D. Explain likely side-effects II. Assess patient’s recall and comprehension: ask patient to demonstrate
  • 59. III. Clarify and tailor the explanation IV. Re-assess patient’s recall and comprehension: ask patient to demonstrate V. Patient recalled and comprehended/demonstrated mastery
  • 60. Effective Patient Adherence Tools Medication Organizers Medication organizers such as weekly pill boxes and others are effective tools to improve medication adherence.
  • 62. Simplify Medication Regimen Complex medication regimen can be simplified as much as possible by using longer acting drugs or drug combination whenever appropriate.
  • 63. • Medication non-adherence is a significant Problem • Health Literacy is an important contributing factor to medication nonadherence • Interventions targeting health literacy in medication adherence process – need to be multi-layered
  • 64. https://www.youtube.com/watch?v=cGtTZ_vxjy A http://www.youtube.com/watch?v=sMb43pMfsM k Brown, M. T. & Bussell, J. K. (2011) Medication Adherence: Who Cares? Mayo Clinic Proceedings. 86(4):304-314. Article is posted on Blackboard http://www.healthlitt.org/TalkingTouchscreen/Pa ges/default.aspx