Online and content marketing strategy and planning templates
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Use this template to help plan your content marketing strategy and eCalendar of events. Includes content marketing, Facebook, Twitter and Pinterest
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Online and content marketing strategy and planning templates
- 1. Be Dynamic, 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, Ireland Tel: 062 67054 • info@bedynamic.ie • www.BeDynamic.ie Sandra Hennessy T/A Be Dynamic. VAT No IE 7352843F Content Marketing Strategy & Planning Template Use the below table for each persona type. Month: Target market / Person 1 Who is this content for? Describe them e.g. age, location, social demographic, likes, dislikes etc What content will you create e.g. Blog post, video, case study? What are your target key phrase? What actions do you want them to take? E.g. Purchase, Enquire, Connect, Sign up, Download, Share etc What are your USPs and benefits – why would they be interested? Where are they? Google, Blogs, FB, T, LI, Email and which platforms will you publish this content on? Facebook 6 Month Calendar and Strategy Who are you targeting – who do you want to “like” your page (breakdown by age, location etc)? Who will manage the page?
- 2. Be Dynamic, 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, Ireland Tel: 062 67054 • info@bedynamic.ie • www.BeDynamic.ie Sandra Hennessy T/A Be Dynamic. VAT No IE 7352843F What is the main goal for the page? What tools will you need to help you manage your page? e.g. Hootsuite Facebook Posts/Content to Create & Share Goal(s) June 2013 e.g. Competition e.g. enter and data collection (participants give permission to use email address and mobile number for marketing) Build page likes by 20% - participants share competition July 2013 August 2013 Sept 2013 Oct 2013 Nov 2013
- 3. Be Dynamic, 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, Ireland Tel: 062 67054 • info@bedynamic.ie • www.BeDynamic.ie Sandra Hennessy T/A Be Dynamic. VAT No IE 7352843F Dec 2013 Remember: you can only plan so much, you need to respond and react to what’s happening in your market . Remember Facebook NFO (Edgerank) It’s about keeping engagement levels up to ensure visibility see http://pinterest.com/pin/136656169915489350/ and http://pinterest.com/pin/136656169915489349/ Facebook Tasks By when By who Twitter Strategy Who are you targeting – who do you want to follow you e.g. key influencers, industry news etc? Who will manage the account?
- 4. Be Dynamic, 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, Ireland Tel: 062 67054 • info@bedynamic.ie • www.BeDynamic.ie Sandra Hennessy T/A Be Dynamic. VAT No IE 7352843F What is the main goal for Twitter and how will you achieve your goal? What tools will you need to help you manage your page? e.g. Hootsuite, Tweriod Twitter Posts/Content to Share Goal(s) June 2013 July 2013 August 2013 Sept 2013 Oct 2013 Nov 2013 Dec 2013 Twitter Tasks By when By who
- 5. Be Dynamic, 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, Ireland Tel: 062 67054 • info@bedynamic.ie • www.BeDynamic.ie Sandra Hennessy T/A Be Dynamic. VAT No IE 7352843F Pinterest Strategy Who are you targeting – who do you want to follow you e.g. key influencers, crafts people etc? Who will manage the account? What is the main goal for Pinterest and how will you achieve your goal? What tools will you need to help you manage your page? e.g. Pinalytics, Pinstamatic What boards will you create? Who and what boards will you follow ? Who will you invite to contribute and to which boards? Pinterest Posts/Content to Share Goal(s) June 2013 July 2013 August 2013
- 6. Be Dynamic, 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, Ireland Tel: 062 67054 • info@bedynamic.ie • www.BeDynamic.ie Sandra Hennessy T/A Be Dynamic. VAT No IE 7352843F Sept 2013 Oct 2013 Nov 2013 Dec 2013 Pinterest Tasks By when By who Budget Medium Budget Facebook Twitter Pinterest Total (6 months June – Dec 2013)