Plan, Prepare And Serve

PLAN, PREPARE AND SERVE 3+ Fruits and Veggies each Evening Meal is easy as 1 – 2 – 3! 8 January 2010 Meagan Araujo, MA Mark Swanson, PhD Dorothy D. Zeviar, Ed.D., LAc

Correlation of Obesity and Type 2 Diabetes The prevalence of obesity has increased by 61% since 1991. More than 60% of U.S. adults are overweight. Source: National Diabetes Education Program (NIH)

Epidemiology of Type 2 Diabetes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Costs of Type 2 Diabetes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Relationship of Nutrition and Good Health ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Purpose and Focus ,[object Object],[object Object]

SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT Analysis, cont ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Target Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Goals and Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Barriers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competition ,[object Object],[object Object]

Positioning Statement ,[object Object]

Product Strategies ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

Price Incentives ,[object Object],[object Object],[object Object]

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Price Disincentives ,[object Object],[object Object],[object Object],[object Object]

Place ,[object Object],[object Object],[object Object],[object Object]

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Promotion – Creative Strategies ,[object Object],“ Too many kids are consuming high-calorie food with low nutritional value. We all have to eat vegetables every single day, every day.” “ Serving more fruits and veggies … easy as 1, 2, 3!”

Communication Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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