"Social Marketing In Taiwan, The iCook Way" by Fox Hsiao, Co-Founder, Polydice Presented at Taiwan Satellite 2013 More information: e27.co/echelon

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2. The top recipe site in Taiwan
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3. Overview
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4. 2011. 11. 8
（17 months）
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5. 180,000
registered user
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6. 18,000 recipes
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7. 430,000 Fans
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8. Post
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9. iOS
Released Date: 2012/9 Downloads: 430,000
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10. Android
Released Date: 2013/3/1 Downloads: 230,000
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11. Samsung App Store
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12. Window Phone
Released Date: 2013/3/25
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13. iPad App incoming
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14. UU
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
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15. Recipes
2011/11 2012/01 2012/03 2012/05 2012/07 2012/09 2012/11 2013/01 2013/03
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16. Demographic
•80% female
•Age : 25~ 44
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17. Poster
I make the dish ,too
Collect recipes, follow poster
Browsering
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18. • 1% of user base contributing is
consistent with UGC site.
• Increase the quality of contribution
than focusing on increasing the # of
contributors.
• Get the right 1% to contribute.
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19. Traffic
50 %
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20. Why Fcebook ?
1.2 M /1.6 M
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21. 1. Branding before
your launch
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22. 2. Post everyday
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23. 3. Place ads
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24. 4. It also helps App
downloads
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25. RISK : FB changes the
rules all the time
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26. 愛料理
分享食譜與幸福時刻， fox@icook.tw
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