Panel discussion led by Alina Fu, Product Manager of Microsoft at Enterprise 2.0 Boston 2009

2. Customer Introductions
Electronic Arts
Minnesota Department of Education
US Army
Battelle
Watson Wyatt
Moderated Panel Discussion
Summary and Open Q&A

3. Social Networking and
Knowledge Management
at Electronic Arts
Bert Sandie - June 2009
bsandie@ea.com

4. EA Global Profile
• Global leader in US$30B industry
• Founded in 1982, HQ in Redwood Shores, California
• US$4.1 billion in annual revenues
• Development studios in 12 countries
• Distribution in more than 75 countries
• 9,000 employees who are passionate about making
the world’s greatest entertainment experiences
Copyright @ 2009 Electronic Arts, Inc

5. Key Benefits to EA
Enhance
Collaboration
& Sharing
Connect,
Humanize & Retain
Engage Knowledge
Employees
Benefits
Drive Increased
Innovation Productivity
Enable
Informed
Decision
Making
Copyright @ 2009 Electronic Arts, Inc

6. Our Integrated Solution
• EA People = social network
• EA Knowledge (EAK) = knowledge management
• EA Search = search engine
EA EA EA Integrated
Knowledge People Search Solution
The solution is built on top of MOSS 2007 via a set of customizations
that provide the usability and functionality required by our business
and employees.
Copyright @ 2009 Electronic Arts, Inc

7. EAPeople MyProfile
Copyright @ 2009 Electronic Arts, Inc

8. EA Search
Copyright @ 2009 Electronic Arts, Inc

9. EA Knowledge
Copyright @ 2009 Electronic Arts, Inc

10. From Nation-Leading to World-Competing…
Taking Minnesota Students
from Nation-Leading
to World-Competing
Using Social Networking in the
Minnesota STEM Education Agenda
Assistant Commissioner
Karen Klinzing
June 23, 2009
Preparing Students for a 21st Century Workforce.

11. From Nation-Leading to World-Competing…
What is STEM Education?
Science
Technology
Engineering
Math
STEM stands for Science, Technology,
Engineering and Math and is the economic
currency and makes students employable
in the global economy.
Preparing Students for a 21st Century Workforce.

12. From Nation-Leading to World-Competing…
Why STEM Education?
Workforce Need
Economic forecasts project 20-33% increase in scientific and
technical occupations in Minnesota in ten years. (Source:
DEED)
18 out of the 20 fastest growing occupations will be tied to the
STEM disciplines. (Source: DEED)
Improved Academic Performance
Students who complete Algebra II in high school more than
double their chances of earning a four-year college
degree. (Source: Achieve Inc.)
80% of current jobs require education beyond high
school. (Source: MnSCU)
Preparing Students for a 21st Century Workforce.

13. From Nation-Leading to World-Competing…
Why Social Computing?
Social Computing is a new concept in K-12 Education
The STEM education message is broadcast faster and
to more people using Social Computing
Use of Social Networking tools will build partnerships
between local STEM businesses and K-12 educators
Preparing Students for a 21st Century Workforce.

14. From Nation-Leading to World-Competing…
What did we create?
getSTEM web portal
WWW.getSTEM-mn.com
First social computing site
specific to K-12 STEM in the
nation
Project development started
fall 2007 and officially
launched February 2, 2009
getSTEM is a partnership
between the Minnesota High
Tech Association and the
Minnesota Department of
Education. It is supported by
contributions from Microsoft,
Thomson Reuters, Inetium,
3M, and Ecolab
Preparing Students for a 21st Century Workforce.

15. From Nation-Leading to World-Competing…
Just Ask, Just Offer… It Just Makes Sense!
Teachers use the website to
create postings to ASK for
community assistance and
volunteers for their classroom
Local businesses use the
website to OFFER their K-12
outreach programs that teachers
may incorporate into their
classroom
Popular getSTEM
connections: guest
presentations, informational
interviews, basic material
donations (notebooks &
pencils
Most connections consist of
one hour volunteer time or
$25 donation to K-12
education Preparing Students for a 21st Century Workforce.

16. From Nation-Leading to World-Competing…
getSTEM Networking Features
Users build profile
indicating their STEM
interests
getSTEM provides
matching algorithm of
postings that match
user’s profile and
interests
getSTEM provides
metrics on postings so
users may monitor their
postings
Preparing Students for a 21st Century Workforce.

17. From Nation-Leading to World-Competing…
First Grader with Leukemia Aided by getSTEM
Preparing Students for a 21st Century Workforce.

18. From Nation-Leading to World-Competing…
Upcoming Development: Tag Cloud Search Feature
Preparing Students for a 21st Century Workforce.

19. From Nation-Leading to World-Competing…
Social Networking to Promote getSTEM
• Facebook
– Fan Page
– Facebook Group
• Twitter
– Program Manger Tweets
– Real Time Twitter
Integration
• Linked In
– getSTEM Linked In Group
Preparing Students for a 21st Century Workforce.

20. From Nation-Leading to World-Competing…
www.getSTEM-mn.com
http://twitter.com/getSTEM
Preparing Students for a 21st Century Workforce.

21. US Army - MilSpace
A new way of thinking about leadership development in the US Army
In surveys, when Company
Commanders had a problem,
the majority turned first to their
peers for a solution
MilSpace creates this pre-built
community and social network
that allows new Commanders
and existing Commanders
facing new problems to get up
to speed faster
© Copyright Tomoye Corporation, 2009

22. Capability #1 - Connecting
leaders in conversation
© Copyright Tomoye Corporation, 2009

23. Capability #2 – videos and
peer-driven filters (like YouTube)
© Copyright Tomoye Corporation, 2009

24. Leader Challenge: Shoot/Don’t Shoot
Capability #3 -
Gaming for
learning
Question: What are your considerations? What
would you do?
Member Responses
Linda Rainey Can we secure the bus without firing on the cameraman? If he is filming an
attack, my #1 priority is to deal with that attack. Given the situation, I think that I can secure
the cameraman without shooting and he will be more valuable to me alive. * Comment (2) * Helpful (5)
Randy Jones Shoot him! ROE, as stated in the scenario, is clear that you are authorized
to fire upon anyone video taping an attack. Ensure you secure key terrain in order to
dominate the scene and prevent anyone from ingressing or egressing Comment (5) * Helpful (4)
* the intersection.
© Copyright Tomoye Corporation, 2009

25. Capability #4 – Status updates
© Copyright Tomoye Corporation, 2009

26. ROI – Speeding up time to
competence
© Copyright Tomoye Corporation, 2009

27. Battelle
Tom Monroe, Knowledge Management Project Manager
33

28. What is Battelle?
• World’s largest nonprofit
independent R&D company,
founded in 1929
• Core businesses:
• Generates $5.2 billion
– Laboratory Management annually in global R&D
– National Security • Oversees over 20,000
employees in 130 locations
– Health & Life Sciences worldwide
– Energy Technology
• Charitable trust with
significant emphasis giving
back to the communities in
20 International
which we operate Locations
Rev041309
34

29. Social Computing at Battelle
• The objectives
– Create cross-organizational communities of practice
– Integrate a geographically dispersed staff
– Make it easier for staff to find experts and information
– Move knowledge and communications onto a platform with
integrated search
– Give staff members customizable views
• The solution
– SharePoint – MOSS 2007
– NewsGator RSS and Social Sites
35

30. Communities
36

31. My Sites
37

32. Custom Enhancements
My Expertise
Ask a Question
38

33. Using Social Media To Drive Global
Client Service and Workforce
Effectiveness at Watson Wyatt
June 23, 2009
Michael Rudnick
Global Practice Leader, Portals & Enterprise Collaboration
michael.rudnick@watsonwyatt.com
(917)324-5622

34. About Watson Wyatt Worldwide
Europe
North America
34
Asia-Pacific
39
22
The strongest global network
of consultants
Latin America
8,000 associates
with
and 102 offices in
7
33 countries worldwide.
Publicly traded (NYSE:WW)
US $1.8B Rev
70 of the FORTUNE 100 are
clients
© Watson Wyatt Worldwide. All Rights Reserved. 40

35. About Watson Wyatt
Watson Wyatt is the trusted business partner to the
world’s leading organizations on people and financial issues
Our Services include:
> Compensation Consulting
> Employee Communications
> Health Care Consulting
> Investment Advisory Services
> Organization Effectiveness
> Retirement Consulting
> Technology Consulting
> Workforce Planning
Our first client is still a client -130 years later
One of the best 400 big companies in America – Forbes 2009
88th of 100 Fastest Growing Companies – Fortune 2008
© Watson Wyatt Worldwide. All Rights Reserved.

36. A Highly Matrixed Organization
© Watson Wyatt Worldwide. All Rights Reserved.

37. Why Social Media Behind The Firewall
Relationships define us, between associates and our clients, and
among our associates themselves.
Enabling these relationships, including process and technologies
for managing knowledge, expertise, information, communication and
associate-to-associate connections, globally, is a key to the firm’s
success.
InSite is the primary global platform for powering this effectively
and efficiently:
> Fully global, deployed for all associates
> Improves our internal People-to-People connections
> Provides personalization and customization necessary for success
> Functionality has been deployed incrementally rather than as a big
bang, maximizing user adoption, business value and cost effectiveness
> Encouraging better communication at all levels
> All information and documents available in one place
© Watson Wyatt Worldwide. All Rights Reserved. 45

38. © Watson Wyatt Worldwide. All Rights Reserved.

39. This presentation will be available for download
Contact information for the presenters in the
Appendix
For more information about customers, please visit
the SharePoint Social Computing website:
http://sharepoint.microsoft.com/social

41. Thank you
Eric Sauve
CEO and Co-founder
Tomoye Community Software
esauve@tomoye.com
Twitter.com/esauve
Communitiesforsharepoint.com
© Copyright Tomoye Corporation, 2009

42. Michael Rudnick
Global Practice Leader
Portals and Enterprise Collaboration
Watson Wyatt Worldwide
4 Landmark Square
Stamford, CT 06901
(203)977-6206
michael.rudnick@watsonwyatt.com
© Watson Wyatt Worldwide. All Rights Reserved. 51