Engaging with the Millennial Consumer by Angelique Miller, Creative Director of Expedia Media Solutions rounded by the British Marine seminar.

1. Engaging with the
Millennial Traveller
Angelique Miller
Director, Creative Partnerships | Expedia Media Solutions

2. ANGELIQUE MILLER
Director, Creative Partnerships
Expedia Media Solutions
Over 12 years media experience
Previous Experience
2
Leads advertising partnerships globally,
providing clients with a full-service
agency and idea center that delivers
creative and integrated custom
solutions. Prior to joining Expedia,
Angelique was director of sales and
creative solutions at ESPN.

3. 3
@angeliquemiller

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5. OUR APPROACH
Data InsightsPartnership Test & Learn
5

6. WHO ARE MILLENNIALS?

7. 1982

8. Y2K Bug!!!
Details >>
1982 1999

12. 0%
20%
40%
60%
80%
China
Brazil
France
South
Korea
US
Germany
UK
Australia
When I go on holiday,
the most important
thing for me is to
experience the
authentic culture of
the place.
MILLENNIALS WANT
AUTHENTICITY
“
”

14. I wish I could be more like the
person I describe myself as
on social media.“
”

15. 52%
31%
12%
5%
Authentic
experience is more
important
Equal
importance
Social media response is
more important
Neither are
important
MILLENNIAL
Authenticity
vs Social
Standing

16. 30% ACTIVELY WISHLIST

17. Holiday photos posted by
my contacts on social
media influence where I
decide to go on holiday.
“
”
42%
Millennials
32%
Total

18. I would like to use virtual reality (VR e.g. Oculus Rift)
to discover holiday destinations…“ ”
0%
20%
40%
60%
80%
100%
Brazil China US South Korea France the UK Australia Germany
Total Millennials

23. TOO MUCH INFORMATION WHEN
MAKING AN IMPORTANT PURCHASE
DECISION
Total
40%
Millennials
45%

24. MILLENNIALS ARE WILLING
TO SHARE DATA
Non-
Millennials
64%
Millennials
77%

25. I would offer online
travel agents personal
data…
“ “ 45%
I would interact with a
travel brand on social
media…
“ “ 50%+
Discounts &
Offers

26. WILLING TO SHARE DATA FOR
RECOMMENDATIONS, ADVICE/TIPS, OR
PERSONALISED SERVICE
Non-
Millennials
47%
Millennials
57%
Personal
Recommendations

27. WANT A TRAVEL SERVICE
BASED ON THEIR PREFERENCES AND
BUDGET
Millennials
80%Non-
Millennials
67%
Budget &
Preferences

28. CURATING INTENT SIGNALS
FROM CONTENT…

29. CHOOSE YOUR
OWN TRAVEL
ADVENTURE
BERMUDA
TOURISM

31. Personalised Service

33. MAKE SMALL CHANGES…
FREQUENTLY
+1500
c. 200
2009 20112010 2012 2013 2014 2015

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