Webinar 7 | Oct-16 | Frontier Markets: Solar Sahelis, Ajaita Shah

1. Solar Sahelis
Frontier Markets is last mile distribution company in the energy access space.
Prepared By:
Frontier Markets Consulting Private Limited
www.frontiermkts.com

2. OUR VISION
Frontier Markets has a vision to redefine last
mile connectivity.
2
Picture Credit : Kopernik

3. OUR MISSION
LAST MILE ENERGY
ACCESS
Taking selective energy products at
remote destinations that impact life.
WOMEN EMPOWERMENT
Conducting massive drive to push
forward women’s at various touchpoint.
MARKETING
CLEAN ENERGY SOLAR
PRODUCTS
We have crafted a special supply chain
that focuses on solar products
CHANGING LIVES VIA
CLEAN COOKSTOVES
Addressing health and life issues at
rural India
3

5. This slide should be photo only
In the notes below please outline what you are going to say
while it’s up.

6. This slide should be photo only
In the notes below please outline what you are going to say
while it’s up.
(DARK ROOM OR TRAINING)

8. 8
“Adding value to
WOMEN”
At Frontier Markets, we are
innovating last mile sales and
service reach by creating Saral
Jeevan Sakhis – A women
volunteers group.
At a Glance
Redefining last mile connectivity
ACHIEVEMENTS
250
+
Sahelis
125
+
Thousand
Households reached
400
$+
Sahelis earning
/ Annual
6+
Lakhs
Tons of Co2
Saved
38,00
0+
Income generated for
women till date

9. $415 Increase in income
of Retail Points
$100 Increase in income
of Saral Jeevan Sahelis
1,000
Women
trained &
empowered
800 + solar
retail points
established
200 Shops powered by
Solar
15k tones of carbon
saved
1.8K
People trained on
Solar and service
200K People
educated about
solar
32 full time
employees
hired
36K students
educated
about Solar
15 Types of product solution
for poor
10 channel partners
established
130K+
Products sold
Social
Impact
Environmental
Impact
Economic
Impact
Impact Mapping
Socio Economic Impact Mapping of Frontier Markets
9

10. 10
NEW OPPORTUNITIES TO PARTNER
Are you looking forward to be part of this growth story
VISION 2020
Partnerships
20+ NGO Partnerships
10 + Govt. Dept.
5 + Energy Giants
Geography
National & Global
Presence Strength
5000 Retail Points
6000 Sahelis
150 + Service Points
1 Million
Clean energy Products
to be sold Outreach
5 Million Households

11. THANK
YOU!
Frontier Markets Consulting Private Limited
www.frontiermkts.com
Contract: frontiermkts@frontiermkts.com

12. APPENDIX
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13. 13
Bring lamp providing 4
hours + light powered
by solar
S 2
Bright light for over 8
hours to solve energy
access problem
S 20
Compact table light
service
A 1
Compact solution to light a
rural house via solar
Home Lighting
System Making smart cities by high
powered smart LED street
lights
Smart Street Light
High powered 52
lumens light with mobile
charging
Sunlight JS 30
OUR PRODUCTS

14. 14
Lorem ipsum dolor sit
amet, consectetur
Example 1
Economic variety of
energy efficient torch to
add value at BOP
Rakshak Lite
Lorem ipsum dolor sit
amet, consectetur
Example 1
Lorem ipsum dolor sit
amet, consectetur
Example 1
Light with LED torch
available in 4 varieties along
with single and double
battery
Solar Rakshak Plus
Lorem ipsum dolor sit
amet, consectetur
Example 1
Welcome to the world of Rakshak!
A Make In India Initiative by Frontier Markets!
FLAGSHIP PRODUCTS BY FRONTIER MARKETS
Solar powered Litium Ion Torch
with Mobile charging
Bright LED acid rechargeable torch
with full aluminum reflector

15. Learn more about the featured Solar Rakshak Plus
1
3
5
7
2
4
6
8
Led Bulb & Output
3.3V, 3Watt, SMD Hi Power Led;
15000 + Lux
Battery
3.7V, 2000mAH (2 Qty.) 4000 mAH
Li- Ion rechargeable batteries
Solar Panel
3 Watt, 6 Volt polycrystalline
solar panel
Operating Time
High Light Mode : 10+ Hours
Economy Light Mode : 15+
Hours
Recharging time
Via Solar Panel : 10 – 12 Hours
{When fully discharged}
Warranty
One year warranty on complete
torch including battery
Mobile Charging
Mobile charging option through
5V, 1 A DC output socket
Colors & Varieties
Light Weight & Durable
Available in Red, Yellow,
Black
Solar
High Focus LED Torch
Rakshak
Plus

16. Battery
Rechargable Lithium ion battery, 26 Ah
Material
Alluminum alloy material, Steel Glass
Backup
24 Hours, Atleast 2 rainy days
Size & Weight
227*736 MM, 7.5 Kg
Integrated Solar Street Light
12 Watt
Light
5 Hrs Bright Light, Dim Light Till Dawn
Motion Sensor
Auto Dusk to Dawn operations
( 5 Hours high light +
25% dim light with PIR till dawn)
Solar Panel
15 Watt
Bulb
12 W LED, 1200 Lumens
Warranty
2 Years comprehensive warranty
Pole Height
4/5 Mtr.

17. 17
Home lighting compact solutions from Frontier Markets
100 WATT COMPACT ROOF TOP SOLAR SOLUTIONS
Polycrystalline
Efficiency
15% 25 years of limited
power output warranty
100 watt capacity panel
Solar Grid Interactive
Invertor
250 VA Invertor, 5 years
warranty
Efficient Back Up
75 Ah Battery Capacity
2.5 – 3 hours back up time

18. CLEAN COOKSTOVE
We are striving top change rural lifestyle by making market for
clean cooking solutions both in LPG space and Biomass area.
Improved lifestyle at
Dholpur
Customer feedback meet has shown
great excitement among villagers
500,000
People have been outreached
via our awareness drive
Demonstrative Marketing
Using puppet shows and live
demonstrations to highlight impact
1812,00
0+
150 – 200
avg
8500
+
71%
Total no. of
participants
in Campaign
Total no. of
Leads
generated
SHG
Members
Interested in
availing Loan

19. Step 1
NGO Engagement
Duration : 7 -10 days
Target : At least 10 -15 NGO’s
Step 3
SJS training
Duration : 8- 10 days (2 days per
training)
Target : 5 Training sessions
(Batch of 20)
Step 5
Village and gram panchayat selection &
development of
Route Map
Duration : 15 – 20 days
Target : At least 100 NGO’s
Step 7
Dry run
Duration : 4 days
Target : At least 8 villages at Random Locations to
check all touchpoints
Step 2
SJS selection and
recruitment
Duration : 14 days
Target : At least 80 - 100 NGO’s
Step 4
Baseline survey and Focus
Group Discussion (FGD) for
product identification
Duration : 15 – 20 days
Target : Minimum 50 Village Panchayats
Step 6
Pre launch preparations,
Review of Baseline survey,
Procedural Reviews
Duration : 30 -40 days
Target : 2 Villages / day; 52 – 60 event's/month
Step 8
Launch, Monitoring and
Tracking, Review
Duration : 30 – 40
Target : Ensuring process implementation
TOTAL END TO END
CAMPAIGN TIME
120- 160
DAYS
TOTAL
CAMPAIGN
INITIATION TIME
90- 120
DAYS

21. AWARDS
&
RECOGNITION
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22. 2
2
2013 FELLOW
RECOGNITIONS

23. MEET OUR
DREAM TEAM

24. 24
OUR TEAM
AJAITA SHAH
CEO & FOUNDER
Ajaita has been working in India for 10 years in microfinance and clean energy distribution. She has been an active educator, collaborator, and catalyst in helping scale
clean energy access globally. She serves on the board of Frontier Innovations Foundation, a non-profit focused on last-mile distribution support for clean energy
companies. She is an advisor to various social enterprises in India focusing on product development for the poor. She is an active member of the UN Practitioner’s
Network, Asian Development Bank’s Energy For All Partnership. Ajaita Shah holds her B.A. in International Relations from Tufts University.

25. 25
Our Support Team
TAFADZWA CHIGANAGA
CFO / Co-COO
ARPIT VYAS
Co-COO
MANISH KHULLAR
HEAD - RELATIONSHIP MANAGER
KAUSHIK GHOSH
MARKETING ASSOCIATE
NAVIN SRIVASTAVA
HEAD OF RETAIL SALES
SANDEEP DANGAYACH
HEAD OF CHANNEL
SALES
MONIKA GUPTA
HEAD OF TRAINING