How much do third-party sellers sell on eBay and Amazon in USA? You might be shocked! What are the key differences between Amazon and eBay? Should you trade on one or the other, or perhaps both?

1. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers
eBay for Amazon Sellers
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@ebay_academy
Tim Davies
eBay Strategist, ZELLIS

2. © 2017 ZELLIS. All rights reserved. www.zellis.com.au
Similarities & differences
between Amazon & eBay

3. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers
Marketplace similarities
They both have…
• Search
• Browse
• Sale events
• Shopping Cart
• Single checkout
• On-platform communications
• Buyer Money-Back Guarantee
• Seller Protection
• Dispute Resolution Process
• Performance Standards
• Commission charged on each sale
• 3PL or Direct Fulfilment
• Advertising available

4. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers
Marketplace comparison
• 250 million active buyers
• 12 country sites
• Global $155 billion GMV
• $80 billion GMV
• 183 million visitors monthly
• 171 million active buyers
• 39 country sites
• Global $85 billion GMV
• $35 billion GMV
• 96 million visitors monthly
eBay global active users (2017) source: www.statista.com/statistics/242235/number-of-ebays-total-active-users
USA unique visitors (2017) source: www.statista.com/statistics/271450/monthly-unique-visitors-to-us-retail-websites
Amazon GMV (2016) source: www.statista.com/statistics/266282/annual-net-revenue-of-amazoncom
eBay GMV (Q2 2017) source: www.statista.com/statistics/242267/ebays-quarterly-gross-merchandise-volume-by-sales-format
Global Global
USA only USA only

5. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers
Seller GMV in USA
• USA seller sales 45%
$36 billion
• USA seller sales 100%
$35 billion
Amazon retail sales = $44 billion
Only 45% of what’s sold
on Amazon is from third-
party sellers. The rest
are sold by Amazon
themselves.

6. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers
Marketplace differences
• Amazon competes directly with its
sellers. 55% of all sales are Amazon’s
own products.
• Customised store header available to
selected vendors at extra cost
• Get paid only after product sent
• eBay will never compete with its
sellers
• All eBay sellers can display a fully
customised store and listings
• Get paid immediately

7. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers
Selling fee comparison
6 - 45%
Most sellers
15%
(excluding FBA)
3.5% - 10%
Most sellers
~8%

8. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers
eBay sellers can
customize their
listings and store to
provide a more
engaging and
immersive customer
experience and
brand impact.

9. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers
Let your business brand soar on eBay

10. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers
Rub shoulders with big retailers & brands

11. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers
The first rule of retail
“Be where the customer is”
Where are yours?
© 2014 eBay Inc.
$36 billion $35 billion

12. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers
Title keywords
Item specifics
Mandatory identifiers
eBay catalogue
Categorization
Promoted Listings
Navigation
Cross-promotion
Competitive challenges on eBay
Findability
Cost price + margin
Free shipping
Loss leaders
Automated repricing
Clearance strategy
GST + import duties
Store level (FVF)
Overheads
Price
Faults handling
Change of mind
Warranties
Return address
Refund policy
Manufacturer policy
Communication
Replacement
Returns
Phone support
Email response times
Dedicated staff
Follow up emails
Language
Business hours
Support
Brand power & marketing strategy

13. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers
Playing to win on eBay
Know yourself Know your customers Know your competitors
• Strengths
• Uniqueness
• Capabilities
• Limitations
• Exploit your advantages
• Focus on profit
• Likes
• Dislikes
• Fears
• Establish credibility
• Build rapport
• Respond quickly
• Pricing
• Marketing
• Differentiate
• Report eBay violations
• Avoid comparing
• Know when to compete

14. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers
Use information to your advantage
Seller Centre
Traffic Reports

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Where to get help

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Where to get help pages.ebay.com/seller-center

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Where to get help
Help & Contact

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Where to get help

19. © 2017 ZELLIS. All rights reserved. www.zellis.com.au
Tim Davies
tim@zellis.com.au
www.zellis.com.au
facebook.com/timdaviesebay
@ebay_academy