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official
event
guide
delivering ecommerce excellence
The UK’s no.1 event dedicated to all aspects of selling online


11-12 October 2011
Olympia, London



Official Event Guide
sponsored by:
SPONSORS OF                                                                                                                                                                                     Contents
                                                                       THE PAYMENT &
                                                                       SECURITY THEATRE
                                                                                                                      Show Times
                                                                                                                      Tuesday 11 October
                                                                                                                      9.00am–5.00pm

                                                                                                                      Wednesday 12 October                                                     Welcome ............................................ 4
                                                                                                                      9.00am–4.15pm
                                                                                                                                                                                               Show Features ................................... 7
              A New Ecommerce                                                                                         eCommerce Expo Team Contacts
                                                                                                                      Tel: 020 7955 3953
                                                                                                                                                                                               Keynote Theatre ............................8-9
               Payment Solution
                                                                                                                      Fax: 020 7921 8549
                                                                                                                      Email: ecomm2011@ubm.com
                                                                                                                      Web: www.ecommerceexpo.co.uk


                                                                                                                      The eCommerce Expo Team
                                                                                                                      Mark Snell – Group Director
                                                                                                                                                                                               Running Alongside ......................... 10
                                                                                                                      Simon Mills – Portfolio Director
                                                                                                                      Andy Kiwanuka – Group Event Manager
                                                                                                                      Rebecca Slater – Event Manager
                                                                                                                                                                                               Even More from eCommerce Expo ....11
                                                                                        COMPETITION
             COME AND SEE                                                                                             Tim Brown – Senior Account Manager
                                                                                          TO WIN AN
              US ON STAND
                                                                                        iPAD 2 IF YOU                 Clare Puddifoot – Head of Marketing
                  1008
                                                                                          VISIT OUR                   Ruth Galpine – Senior Marketing Manager
                                                                                                                                                                                               Conference Programme .............12-15
                                                                                            STAND
                                                                                                                      Emily Nicols – Marketing Assistant
                                                                                                                      Emma Salter – Events & Marketing Assistant
                                                                                                                      Andrea Hurst – Operations Manager                                        Sponsors ....................................16-17
                                                                                                                      Julie Mann – Senior Business Support Administrator

        Designed to reduce the burden of PCI DSS compliance for merchants without having to sacrifice the             Hannah Slocombe – Conference Producer
        control of the payment page, Vanguard incorporates the very best aspects of Commidea’s established                                                                                     Product Locator ..........................19-25
        ecommerce solutions to provide a secure, flexible and feature rich transaction process.

       Security: Vanguard sends sensitive cardholder            Personalisation: Merchant has full control over the   Organised by:

       data directly to Commidea’s secure PCI DSS               payment page as there is no template or redirection                                                                            Exhibitor A-Z & Floorplan ..........26-27
       level 1 certified payment gateway, simplifying the       to a third party webpage, which in turn reduces the
       merchant’s compliance efforts.                           risk of cart abandonment.                             United Business Media, Ludgate House,

       Customer friendly: The use of tokenisation allows        Integration: Vanguard integrates seamlessly into
                                                                                                                      245 Blackfriars Road, London, SE1 9UY, UK
                                                                                                                      Tel: 020 7921 5000 Web: www.ubmlive.com                                  Exhibitors in Focus .....................28-31
       the merchant to offer a simple, quick way to pay –       merchants’ systems using XML formatted messaging
       making compliance easier and reducing PCI DSS            and can use third party analytics tools without any   Part of the Marketing & eCommerce Portfolio:
       audit scope.                                             additional development by Commidea.
                                                                                                                                                                                               Exhibitor Profiles ........................32-50
       To discuss how Commidea and the Vanguard payment solution can add value and security to your website
       checkout, please visit the Commidea stand 1008 to speak with our team or alternatively please contact us on
       08444 828200 or marketing@commidea.com.

                                                                                                                      The Offical Event Guide is published by:
                                                                                                                                                                                                                       Official Event Guide sponsored by:



                                      About Commidea:                         •   Offering multi-channel payment      10 Treasury Court, Fisher Street,
                                                                                  solutions                           Carlisle, CA3 8RF, UK
                                      •   A leading Payment Service                                                   Tel: 01228 541200 Fax: 01228 540005
                                          Provider                            •   Part of the Point Group,            Web: www.eventguides.co.uk
Commidea Ltd, 100 Eureka Park,                                                    together processing 10 million
Ashford, Kent TN25 4AZ                •   Trusted provider to 15,000              transactions daily for over         Disclaimer

T: +44 (0)8444 828 200                    merchants                               250,000 merchants
                                                                                                                      The Official Event Guide is published under licence by Event Guides Limited. The copyright in the design and content of the Official Event Guide is owned by UBM Ltd or its licensors.
                                                                                                                      No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form, by any means – electronic, photocopying or otherwise – without the prior
F: +44 (0)8444 828 210                                                                                                permission of UBM Ltd. All exhibitors’ entries have been supplied by the companies listed in the Official Event Guide and while great care is taken to ensure that all exhibitors’ entries
                                      •   Processing over 1 million           •   Present in 11 countries             are correctly published, neither the Organisers nor the Publisher accepts liability for any loss or damage or consequential loss resulting from claims, errors or omissions relating to any
E: marketing@commidea.com                 transactions per day                                                        material, including telephone numbers and any contact information, no matter how caused.

W: www.commidea.com

                                                                                                                                                                                           www.ecommerceexpo.co.uk                                                                                        3
WeLCoMe
                                                                                                                      Explore the potential
                        Delivering ecommerce excellence
                        on every level!                                                                               benefits of Social CRM
                        I’d like to extend you a warm welcome to the fifth eCommerce Expo.
                        The run up to the event has been buzzing with excitement which
                        has culminated in a huge extravaganza of learning, networking and
                        building for the future of selling online! I hope you’re as excited as
                        we are about working in the fastest growing industry, in a country



                                                                                                                                  Social CRM
                        that’s leading the world and setting the trends for the future. The
                        best step to continuing such excellence is attending eCommerce Expo
                        – so we really hope it lives up to your expectations!
 To celebrate our fifth year, we’ve got a new venue, a new team and new investment. So
 what does that mean for you? Simply, it means we’ve created an event that reflects the fast
 moving and ever developing world of selling online, an event that allows you to leave with
 the solutions and knowledge to ensure your customers don’t go to the competition. We’re
 bringing you the most comprehensive education programme, strategic Keynote programme
 and series of industry leading suppliers to ensure that you’re delivering throughout the
 online sales process.
 To ensure we’re truly bringing your whole team the skills to deliver ecommerce excellence
 on every level, we’ve developed an education programme, split into related areas, covering
 every aspect of selling online. Theatres include the Digital & Mobile Marketing Theatre,                                             Emailvision Exclusive Edition
 eCommerce & mCommerce Theatre, Payment & Security Theatre, and Fulfilment, Retention
 & Delivery Theatre. We’ve also got a strategic level Keynote Theatre with sessions from big
 names such as Facebook, Google, Microsoft Ciao, WorldPay, Dixons, IMRG, PayPal, eBay and
 LinkedIn. If this isn’t enough, we’ve also accounted for what happens after the payment cart
                                                  – with free entry to Call Centre & Customer

                                                                                                 Download your Free eBook Today!
                                                   Management Expo you can ensure you deliver
                                                                                                                                                                 Embrace the                                                                                                          Making Everything Easier!™
                                                                                                                                                                             world of               Social     CRM
                                                                                                                                                                 This book is like
                                                                                                                                                                                   having your own                                    Open the book
                                                                                                                                                                                                                                                                         UK Edition
                                                                                                                                                                                                                                                                                                   Emailvision Special Edition
                                                                                                                                                                 media consulta                      personal social                                  and find:
                                                                                                                                                                                 nt sitting at your
                                                                                                                                                                your social media                   desk. Optimize



                                                   excellence with the best customer service!
                                                                                                                                                                                    impact without                              • Social CRM
                                                                                                                                                                resources. Discover                 exhausting your                           policies and
                                                                                                                                                                                      how to harness                              best practices
                                                                                                                                                               social media for                        the power of
                                                                                                                                                                                 lead generation,




                                                                                                                                                                                                                                                                      Social CRM
                                                                                                                                                               efforts to save                     systematize your             • Tips for recruitin
                                                                                                                                                                               time and improve                                                      g and
                                                                                                                                                              and track multicha                  results and launch              rewarding brand
                                                                                                                                                                                    nnel campaigns                                                   advocates
                                                                                                                                                              finish, while seeing                   from start to
                                                                                                                                                                                     what works and                            • Ways to automat
                                                                                                                                                              with analytics                          what doesn’t                                 e your
                                                                                                                                                                             .                                                   social media
                                                                                                                                                                                                                                              campaigns
                                                                                                                                                                •	Get	keyed	up



                                                 So what are you waiting for? Get going,
                                                                                                                                                                               – explore the                                  • Steps for calculati
                                                                                                                                                                 of	social	CRM	an             potential benefits                                    ng your
                                                                                                                                                                                   d	review	case	stu                            social ROI
                                                                                                                                                                 it in action                        dies	to	see	
                                                                                                                                                                                                                             • Tips to get your
                                                                                                                                                               •	Get	geared	up	–                                                                social CRM
                                                                                                                                                                                 	write	your	socia                             system up and
                                                                                                                                                                of engagement,                     l	media	rules	                             running
                                                                                                                                                                                  design an effective



                                                   start planning and ensure you have the
                                                                                                                                                                implement the                         system,
                                                                                                                                                                               right technolo
                                                                                                                                                                your	people	well               gy and train
                                                                                                                                                              •	Get	started	now
                                                                                                                                                                               	–	ten	tips	for	star
                                                                                                                                                               staying	on	track                    ting	out	right,
                                                                                                                                                                                	and	fine-tuning	
                                                                                                                                                                                                     your	system



                                                      best event experience possible.

                                                                                                 www.emailvision.co.uk/social
                                                                                                                                                                                                                       Go to Dumm
                                                                                                                                                                                                                     for videos, step-by-s ies.co m®
                                                                                                                                                                                                                                          tep examples,




                                                         We hope you enjoy your visit!
                                                                                                                                                                                                                              how-to articles
                                                                                                                                                                                                                                              or to shop!

                                                                                                                                                       Amita Paul is
                                                                                                                                                                      a global Director
                                                                                                                                                      Media Marketin                    of Social
                                                                                                                                                                       g at Emailvision.
                                                                                                                                                      C. Nilsson is the                  Johanna
                                                                                                                                                                        founder and principa
                                                                                                                                                     Herringbone, a                            l of
                                                                                                                                                                      marketing commun
                                                                                                                                                     firm. Emailvis                       ications
                                                                                                                                                                     ion is the worldwid
                                                                                                                                                    in on-demand                         e leader
                                                                                                                                                                     email and social



                                                            Rebecca Slater, Event Manager,
                                                                                                                                                   providing excellen                 marketing,
                                                                                                                                                                         ce in technolo
                                                                                                                                                   services for online                  gy and
                                                                                                                                                                         relationship marketin
                                                                                                                                                                                                g.                         ISBN: 978-1-119-
                                                                                                                                                                                                                           Not for resale
                                                                                                                                                                                                                                            97719-3
                                                                                                                                                                                                                                                                 Amita Paul
                                                                                                                                                97811199771                                                                                                      Johanna C. Nilss
                                                                                                                                                           93-cover-rb.in
                                                                                                                                                                         dd 1
                                                                                                                                                                                                                                                                                 on

                                                             eCommerce Expo London                                                                                                                                                                                                                                 4/5/11 6:14
                                                                                                                                                                                                                                                                                                                               PM




                                                                  P.S. On the first night                                         Over 5000 satisfied marketers
                                                                  of the show we’ll be
                                                                  awarding the successes
                                                                                                                                           worldwide
                                                                  from the year so far at
                                                                  our eCommerce Excellence
                                                                                                                                    www.emailvision.co.uk
                                                                  Awards ceremony!




                                                                                                 Argentina, Austria, Belgium, Brazil, Canada, China, France, Germany,
                                                                                                  Hong Kong, Israel, Italy, Netherlands, Portugal, Scandinavia, Spain,
4                                  www.ecommerceexpo.co.uk                                                                Switzerland, UK, USA
sHoW FeAtURes

                                                                                                                        All New Event Features
                                                                                                                        eCommerce Expo’s excellent show features allow you to enjoy and make
                                                                                                                        the most out of your visit. Use the floorplan in the centre fold of the
                                                                                                                        guide to navigate your way to the marked features, exhibitor stands or
                                                                                                                        conference theatres.
                                                                                                                        Fast Track Pass
                                                                                                                        The ground breaking and free education programme means that sessions can fill up
                                                                                                                        quickly. Guarantee you don’t miss out on any session by purchasing a Fast Track Pass.
                                                                                                                        Available from the Registration Area, this pass will give you guaranteed entry into all four
                                                                                                                        theatres and the Keynote Theatre. Avoid disappointment – upgrade your badge now!

                                                                                                                        Networking Bar                                                                Sponsored by
                                                                                                                        This conveniently located bar is once again sponsored by PayPal, and
                                                                                                                        has been designed to allow you to meet with clients, network or
                                                                                                                        just relax with a coffee to plan the rest of your visit to eCommerce
                                                                                                                        Expo. A must stop during your visit!

                                                                                                                        The Premier Club Lounge
                                                                                                                                                                                                      Sponsored by
                                                                                                                        The VIP scheme, but not as you know it, launches for the first time
                                                                                                                        at eCommerce Expo. This invite only club allows the top decision
Branch out                                                                                                              makers from the leading names a dedicated area to network,
                                                                                                                        relax and plan their day. Membership also provides attendees with
                                                                                                                        priority entry to the Keynote Theatre on both days of the event.
CROSS BORDERS AND ENTER THE WORLD                                                                                       Excellence Programme
WITH A LOCAL PAYMENTS APPROACH                                                                                          All new for 2011, the Excellence Programme gives buying groups              In association with

Beginner or expert, local or multinational, thousands of merchants have                                                 from the leading brands access to an exclusive event experience.
chosen Ogone to manage online payments, prevent fraud and grow their                                                    With all the benefits afforded to our Premier Club members, the
business in new markets. Why? Because it means their customers have
complete flexibility and can use virtually any payment method.                                                           Excellence Programme is designed to assist the buying experience.
Our extensive global network of acquirer connections means you
can offer over 40 international and local online payment methods.
Our core value as an international payments gateway is enhanced
by customisable fraud prevention tools and a flexible back-office
that gives you total control, reducing the time you spend on fraud                                                       Event Partners
management and administration.

Discover how payment methods increase conversion.
Get your free trial account now on www.ogone.co.uk.
Set-up takes 5 minutes.


                                                                                                            Member of




A     W O R L D         O F      L O C A L       P A Y M E N T S          –   J U S T   O N E   C L I C K   A W A Y                                       www.ecommerceexpo.co.uk                                         7
KeYnote tHeAtRe                                                                                                                                           KeYnote tHeAtRe
The strategic level Keynote Theatre at eCommerce Expo brings together                      The Keynote Theatre is located on the showfloor, beyond the eCommerce
the biggest brands talking about the hottest topics in selling online today.               and mCommerce, and Fulfilment, Delivery & Retention Theatre.
This theatre is a must attend for anyone in the business – so ensure you
don’t miss out!

                           DAY 1 – TUESDAY 11 OCTOBER                                                               DAY 2 – WEDNESDAY 11 OCTOBER

09:00-10:00                Nick Pratt – Managing Director, Sitemakers                      09:00-10:00
 Breakfast                 Ray Buckler – Head of Business Development,                      Breakfast          George Iannou – Head of Creative and Strategy, Maginus
  Briefing                               Sitemakers                                          Briefing

The Breakfast Briefing
                                                                                           Milk that data: How to best utilise and profit from your business data


10:45-11:15        Nic Cumisky – Senior Industry Manager, Google Mobile
                                                                                           10:45-11:15         David Smith – Managing Director, imrg


How is mobile becoming a driving force in retail engagement, and where to next?
                                                                                           State of the Nation: Current Online Marketing Figures and Industry Trends

                   Stephan Musikant – General Manager, Ciao Sales and
11:45-12:15
                                      Marketing, Microsoft Ciao
                                                                                           11:45-12:15         Ivan Heneghan – eCommerce Partnerships, Facebook

The Power of the consumer’s voice
                                                                                           Social Design, Social Commerce

                   Mark Fleming – Senior Vice President for Corporate
13:30-14:00
                                  New Business, WorldPay
                                                                                           13:30-14:00         Phuong Nguyen – Head of Sales, eBay Advertising UK

Optimising your alternative payments: introducing new global data
                                                                                           From the high-street to the i-street - A look at customer behaviour and the changing face
                   Tony Neate – Managing Director, Get Safe Online                         of retail media
                   Peter Wilson – National Fraud Authority
14:30-15:15        Therese Loveday – Office of Cyber Security & Information
                                     Assurance
                                                                                           14:30-15:15         Geoff Wright – Head of EMEA Sales & Marketing, Venda
                   Michael Cunningham – Symantec

Staying safe online, how mobile is changing the threat landscape - A future trends panel
debate with Get Safe Online                                                                The importance of cross-channel convergence



15:30-16:00        Chris Howell – IT Director, Customer Systems, Dixons                    15:30-16:00         Renier Lemmens – VP and General Manager Europe,PayPal



The increasing importance of collaboration in delivering to multichannel customers         Payment Innovation and Mobile-Commerce


 8                                  www.ecommerceexpo.co.uk                                                                    www.ecommerceexpo.co.uk                                 9
RUnnInG ALonGsIDe                                                                                                                               eVen MoRe FRoM eCoMMeRCe eXPo
                                                Ensuring your online sales strategy delivers on every level doesn’t end at the
                                                payment cart. Providing excellence throughout the customer experience is
                                                a tall order with so many systems, teams and employees to integrate. This is                                  eCommerce Expo TV
                                                why in 2011 we’re running alongside Call Centre & Customer Management
                                                Expo. Come along with the whole team and ensure you’re ready to deliver           Visit our TV Channel www.moviecom.tv/ecommerceexpo and see the
                                                on every level.                                                                   latest action from the showfloor, snippets from our Keynote sessions,
Your eCommerce Expo badge gives you free access to Call Centre & Customer Management Expo – Europe’s no.1                         interviews with exhibitors and what’s hot at eCommerce Expo this year!
exhibition and conference for customer contact and customer management solutions.
By attending this year’s show you will have access to the following benefits:
• Over 200 leading suppliers offering the full range of contact centre and customer management
  solutions needed to operate more efficiently within your contact centre                                                          Who should you meet at eCommerce Expo 2011?
• An extensive programme of educational features                                                                   Taki
                                                                                                                        ng
• Unrivalled networking opportunities                                                                               next place                                          Go to ece.rummblelabs.com on your mobile or the web to find
                                                                                                                         doo
                                                                                                                     in      r                                          other attendees who are most similar to you based on what you
• Plus many more...                                                                                              Nati the
                                                                                                                     onal                                               are tweeting about.
                                                                                                                           Hall
For more information about our exciting line up of features please visit                                                                                                Include the #ece2011 hashtag in all your tweets and we will match
www.callcentre.co.uk_callcentreexpo_features.                                                                                                   Digital & Mobile
                                                                                                                                                Marketing               you with other people who are interested in the same things. We
                                                                                                                                                                        can connect you via LinkedIn, Foursquare, Plancast, Quora or any
                                                                                                                                                                        other social network.

Plus don’t miss out on our                                                                                                                      Fulfilment,
                                                                                                                                                Delivery &
                                                                                                                                                Retention
                                                                                                                                                                        Follow what is being said about the Keynotes and introduce
                                                                                                                                                                        yourself to people who have been to the same sessions.
Call Centre Focus Conference
In association with leading industry title, Call Centre Focus,
the conference provides 24 insightful sessions packed
full of case studies on everything from increasing shelf                                                                                                                                 Include the hashtag
productivity to delivering a multi-channel experience.                                                                                                                                   twitter.com #ece2011
                                                                                                                                                                                         in all your tweets
This is Europe’s no.1 exhibition and conference for                                                                                                                                      #ecehelp #ecekeynote
the call centre and customer management industry                                                                                                                                         #ecedigital #ecetheatre
                                                                                                                                                                                         #ecepayment
for you to discover how to get the most out of your                                                                                                                                      #ecedelivery
technology solutions, and to develop better customer                                                                                                                                     #ecefacebook
relationships.                                                                                                                                                                           #ecelinkedin
                                                                                                                                                                                         #eceworldpay
                                                                                                                                                                                         #ecepaypal #ecegoogle
So what are you waiting for? Bring along your customer                                                                                                                                   #ecedixons #eceimrg
service colleagues and ensure your team provides your                                                                                                                                    #eceebay #ecepremier
customers with the best online shopping experience. For more                                                                                                                             #eceexcellence
                                                                                                                                                                   eCommerce &           #ecenetwork #ecepress
information about Call Centre & Customer Management Expo please visit                                                                                              mCommerce
www.callcentre.co.uk/callcentreexpo.


                                                                                                                                                                       Payment &

   Celebrating eCommerce Excellence
                                                                                                                                                                       Security


                                  The eCommerce Excellence Awards are the highlight of the year for the ecommerce
                                  industry. Showcasing inspirational success stories and awarding excellence, the eCommerce
                                  Excellence Awards celebrate the UK’s leading presence in ecommerce innovation.

            in association with
                                  The eCommerce Excellence Awards has celebrated a long list of success stories, with previous
                                  winners including M&S, ASOS, eBay Fashion Outlet, L.K. Bennett and Ocado as well as smaller
                                  companies with big potential like LovingOutdoors and prezzybox.
                                                                                                                                                                   Contact us @rummblelabs
                           So look out for the eCommerce Excellence Awards winners on Day 2 of eCommerce Expo
   where we’ll be hosting interviews with the winners and judges, and streaming them live in the Networking Bar.




 10                                            www.callcentre.co.uk/callcentre_expo                                                                                    www.ecommerceexpo.co.uk                                          11
ConFeRenCe PRoGRAMMe                                                                                                                           ConFeRenCe PRoGRAMMe

               The best free conference programme for all aspects of selling online                                               The best free conference programme for all aspects of selling online
               eCommerce Expo provides you with access to more than 50 case-study focussed conference sessions,
               split into four theatres covering the latest trends, technology and innovation in digital & mobile
               marketing, ecommerce & mcommerce, payment & security and fulfilment, delivery & retention –
                                                                                                                                  eCommerce & mCommerce Theatre
               these sessions are certainly unmissable!
                                                                                                                                  Sponsored by

Digital & Mobile Marketing Theatre
                                                                                                                                           TIME       COMPANY                      SPEAKER                                      SESSION TITLE
Sponsored by
                                                                                                                                           09:45-   Neolane            Phil Young, Senior Sales Consultant,      Using social marketing to convert fans & followers
                                                                                                                                                                       Neolane                                   into sustainable & profitable relationships
                                                                                                                                           10:15
         TIME       COMPANY                     SPEAKER                                     SESSION TITLE                                  10:45-   Compuware          David Zuanelli, EMEA Director of          The need for speed: optimising your users
                                                                                                                                                                       APM Solutions, Compuware                  ecommerce experience from the first to the last mile
                  Lengow            Kathryn Boccuzzi, UK Sales Manager,     The emarketing edge: optimising the profitability              11:15
                                    Lengow                                  and visibility of your online marketing campaigns
         09:45-                     Jeremie Peiro, Co-Founder & Sales                                                                      11:45-   ChannelAdvisor     Julia Priddle, Head of Key Account        Channel trends: what’s emerging?
                                    Director, Lengow                                                                                                                   Management, ChannelAdvisor
         10:15                      Edwin Dewez, Team Lead Manager                                                                         12:15
                                    for Nextag




                                                                                                                                   DAY 1
                                                                                                                                           12:45-   Valtech            Jonathan Cook, Head of New Media,         Simplifying Facebook commerce: how Oriflame
         10:45-   etracker          David Hudson, UK Country Manager,       The great web form challenge: how mouse tracking                                           Valtech                                   achieved 20,000 application downloads in only
                                    etracker                                can help reduce drop-off rates                                 13:15                                                                 6 months
         11:15
 DAY 1




                                                                                                                                           13:45-   Ascendant          Jamie Smith, Head of Commerce             Ecommerce failures: the key avoidable pitfalls that
         11:45-   Best Buy Europe   Ben Adams, Multi-Channel Platform       Thinking about SaaS ecommerce? Key                                                         Practice Europe, Ascendant                will impact financial success
                                    Manager, Best Buy Europe                considerations when selecting a vendor                         14:15
         12:15
         12:45-   dotSearch         Tink Taylor, Chief Operating Officer,   Revealing the email marketing highs & lows from                14:45-   Apptus             David Davies, VP Marketing, Apptus        Making ecommerce relevant: getting search,
                                    dotDigital Group                        campaigns sent by the UK’s top 40 online retailers,                                                                                  recommendations and personalisation right
         13:15                                                              including M&S and Boots
                                                                                                                                           15:15
                                                                                                                                                    Session            Kristel Verhasselt, Sales Manager         Magento Enterprise: delivering large-scale,
         13:45-   emarsys           Daniel Harari, VP of Marketing & Cli-   How to maximise your Q4 profits: practical steps to            15:45-   Digital            North Europe, Magento                     cost-effective ecommerce
                                    ent Services, Co-Founder, emarsys       increase ROI using email marketing
         14:15                                                                                                                             16:15                       Richard Jackson, Director, Session
                                                                                                                                                                       Digital
         14:45-   Ability           Cindy Smith, Director of Sales,         5 simple changes to your ecommerce
                  Commerce          Ability Commerce                        website that will increase your sales
         15:15                                                                                                                                      Click Consult      Geoff Parker, Client Services Director,   The mobile opportunity: current mobile usage,
                                                                                                                                           09:45-
                                                                                                                                                                       Click Consult                             how websites are performing on mobile handsets
         15:45-   Treepodia         Simon Peirson, UK Marketing,            How to cover your entire catalogue with product                10:15                                                                 & what can be done to improve
                                    Sales & Partnerships,Treepodia          videos & enjoy an immediate increase in sales &
         16:15                      Arianna Cagli, Nectar                   video SEO
                                                                                                                                           10:45-   Venda              Eric Abensur, Group Chief Executive,      Why multi-channel convergence is essential & how
                                                                                                                                                                       Venda                                     to achieve it
                                                                                                                                           11:15
         09:45-   Red               James Candy, Business Development       Commerce! This time it’s personal: the rise of
                  Technology        Director, Red Technology                personalised content and promotions                            11:45-   Brandbank          Rob Tarrant, CEO, Brandbank               Merchandising in grocery: the future of in-store
         10:15                                                                                                                                                                                                   and online
                                                                                                                                           12:15
         11:00-   Microsoft Ciao    Vincenzo Calenne, Head of               Social shopping: where do you stand?
                                    eCommerce Sales UK, Microsoft-Ciao                                                                              SLI Systems        Nick Glynne, Managing Director,           How to boost conversions through relevant site
         11:30                      Commerce Division                                                                                      12:45-



                                                                                                                                   DAY 2
                                                                                                                                                                       Buy It Direct                             search
                                                                                                                                           13:15                       Osric Powell, Sales, SLI Systems
         12:15-   Emailvision       John Sadowsky, Business Coach           Email, social marketing & the art of storytelling
                                    Nick Heys, CEO, Emailvision                                                                                     Shopatron          Mark Grondin, SVP Marketing,              Why ecommerce is different for branded
         12:45
 DAY 2




                                                                                                                                           13:45-                      Shopatron                                 manufacturers: because there are two customers
                  Claranet          Michel Robert, MD, Claranet,            The benefits of cloud for ecommerce                            14:15                       Shaun Moores, VP of Traffic &             at stake - retail partners and end consumers
         13:15-                                                                                                                                                        Conversion, Shopatron
                                    Jo Stanford, Group IT Director,
         13:45                      De Vere Group
                                                                                                                                                    PFSweb             Anabelle Kinet, Sales & Marketing         Whether you’re an SME or multi-national
                  Screen Pages      Roger Willcocks, Director, Screen       50 ways to improve the performance of your                     14:45-                      Manager, PFSweb                           corporation, how can you define your ecommerce
         14:15-                                                                                                                                                        Jerome Orlemans, European                 strategy? Lessons from O’Neill
                                    Pages                                   ecommerce website: lessons from Christopher Ward               15:15
         14:45                                                              and over 200 other online shops since 2000                                                 Ecommerce Manager, O’Neills

         15:45-   Moviecom.tv       Gillian O’Neil, CEO, Moviecom.tv        Online video is a key component                                15:45-   Web                Mike Anderson, Managing Director,         The new multichannel road map: innovative
                                                                            to the success of ecommerce                                             Marketplace        Web Marketplace Solutions                 technology creating inspirational cross channel
         16:15                                                                                                                             16:15    Solutions                                                    shopping

Timetables are correct at time of print – please view the boards outside each theatre for the most up-to-date timetables.         Timetables are correct at time of print – please view the boards outside each theatre for the most up-to-date timetables.
Skip the queues with a Fast-Track Pass! Purchase yours from the Registration Desk for just £100!                                  Skip the queues with a Fast-Track Pass! Purchase yours from the Registration Desk for just £100!
Guaranteed access to all Conference and Keynote sessions.                                                                         Guaranteed access to all Conference and Keynote sessions.


 12                                            www.ecommerceexpo.co.uk                                                                                                          www.ecommerceexpo.co.uk                                                        13
ConFeRenCe PRoGRAMMe                                                                                                                        ConFeRenCe PRoGRAMMe

                The best free conference programme for all aspects of selling online                                         The best free conference programme for all aspects of selling online

                Payment & Security Theatre                                                                                   Fulfilment, Delivery & Retention Theatre
                Sponsored by                                                                                                 Sponsored by



         TIME       COMPANY                     SPEAKER                                   SESSION TITLE                               TIME      COMPANY                      SPEAKER                                    SESSION TITLE
         09:45-   Netbenefit        Gerry Lawrence, CTO for NetBenefit    PCI: As complicated as it sounds?                           09:45-   Euromonitor       Daniel Latev, Head of Non-Store        Ecommerce growth from a consumer perspective:
                                    and Group NBT                                                                                                                Retailing, Euromonitor                 how companies can meet consumer demand
         10:15                                                                                                                        10:15
         11:00-   Barclaycard       Neira Jones, Head of Payment          From compliance to risk management
                                                                                                                                               Postcode          Phil Rothwell, Sales & Marketing       From checkout to delivery: perfecting the customer
                                    Security, Barclaycard                                                                             11:00-
         11:30                                                                                                                                 Anywhere          Director, Postcode Anywhere            journey
 DAY 1




                                                                                                                                      11:30                      Tom Percival, CTO, Graze.com
         12:15-   Commidea          Ryan Philo, Head of Product           Web-based data compromises can ruin a merchant’s
                                    Management, Commidea                  reputation – but they are easily avoidable                           Swiss Post        Chris Stevens, Head of Industry        Delivering excellence in ecommerce
         12:45                                                                                                                        12:15-




                                                                                                                              DAY 1
                                                                                                                                                                 Distance Selling, Swiss Post
                                                                                                                                      12:45                      International Management
         13:15-   WorldPay          Lefras Coetzee, Head of Ecommerce     What factors do you need to consider when
                                    Proposition, WorldPay                 adopting an international payment strategy?
         13:45                                                                                                                        13:15-   MetaPack          Patrick Wall, CEO, MetaPack            Growth areas & innovation in delivery: case studies
                                                                                                                                                                                                        from Mothercare, ASOS and John Lewis
         15:30-   Ukash             David Hunter,CEO, Ukash               Why you should open your ‘virtual’ doors to cash            13:45
                                                                          paying customers
         16:00
                                                                                                                                      14:15-   Winbuyer          Miki Balin, Founder & CEO, Winbuyer Stop visitors from leaving your site: new trends in
                                                                                                                                                                                                     online shopping behaviour
                                                                                                                                      14:45
         09.45-   Merchant Risk     Nicolas Vedrenne, Managing Director, 2012 trends in payment and fraud: the view of the
                  Council           Merchant Risk Council                top 200 ecommerce players                                    15:30-   Adobe             Max Childs, Sr. Marketing Manager      Personalised 121 marketing; how brands and
         10.15                                                                                                                                 Systems           EMEA, Scene7 - Adobe Systems           retailers engage customers on a 121 basis
                                                                                                                                      16:00
                  Ernst & Young     Richard Quick, Senior Manager,         Fraud risk management for ecommerce –
         11:00-                     Forensic Data Analytics, Ernst & Young maximising your sales through controlling
                                                                           your risks
         11:30                      Nicolas Mallison, Director, Forensic
                                    Data & Analytics, Ernst & Young
                                                                                                                                      09:45-   Netop             Marcus Kaber, SVP Global Marketing     Top 10 methods to improve ROI with live chat
                                                                                                                                                                 & Sales, Netop
         12:15-   YESpay            Chandra Patni, Director,              Unveiling Pouch Mobile Wallet Services in the UK            10:15
 DAY 2




                  International     YES-wallet.com
         12:45
                                                                                                                                      11:00-   Lyris             Michael Weston, GM & SVP EMEA,         Those first impressions: how to harness affirmation
                  Credorax          Benjamin Nachman, CEO, Credorax       The silent revolution: the latest changes in                                           Lyris                                  bias to create rewarding customer relationships
         13:15-                                                                                                                       11:30
                                                                          the ecommerce payment industry and how this
         13:45                                                            affects you




                                                                                                                              DAY 2
                                                                                                                                      12:15-   Conversocial      Joshua March, Co-Founder & CEO,        From social village to global village: the future
         14:15-   MNP & Commidea Pierre D’Abost, MD, MNP                  PCI Compliancy for direct commerce -                                                   Conversocial                           of social customer care
                                 Dean Metcalfe, Account Manager,          getting it done!                                            12:45
         14:45                   Commidea
                                                                                                                                      13:15-   ExportBR          Adler Martins, International Lawyer,   Challenges for international logistics and
         15:30-   Sage Pay          Simon Black, Managing Director,       How to avoid the pitfalls of trading online:                                           Noronha Advogados                      distribution in Latin America: ecommerce
                                    Sage Pay                              Sage Pay’s e-business benchmark report                      13:45                                                             pioneers case studies
         16:00
                                                                                                                                      14:15-   P2P Mailing       Paul Galpin, Managing Director,        Are you delivering? Hear what your customers
                                                                                                                                                                 P2P Mailing                            really think about delivery choices and standard
                                                                                                                                      14:45                                                             vs premium


Timetables are correct at time of print – please view the boards outside each theatre for the most up-to-date timetables.    Timetables are correct at time of print – please view the boards outside each theatre for the most up-to-date timetables.
Skip the queues with a Fast-Track Pass! Purchase yours from the Registration Desk for just £100!
Guaranteed access to all Conference and Keynote sessions.

                                                                                                                                  Skip the queues with a Fast Track Pass!
                                                                                                                                  Purchase yours from the Registration Desk for just £100!
                                                                                                                                  Guaranteed access to all Conference and Keynote sessions.


 14                                           www.ecommerceexpo.co.uk                                                                                                      www.ecommerceexpo.co.uk                                                          15
sPonsoRs                                                                                                                                                                                        sPonsoRs

Thank you to our sponsors for their continued support…                                                            Theatre Sponsors
                                                                                                                                     Neolane provides the only conversational marketing technology that empowers
Premier Club Sponsor                                                                                                                 organisations to build and sustain one-to-one dialogues with customers, to increase
                                                                                                                                     revenue and marketing efficiency. Neolane has a track record of enabling its
                       VeriSign Authentication Services, now part of Symantec Corp., provides solutions                              customers, such as Sony, Debenhams and EMI to adapt to new communication
                       that allow companies and consumers to engage in communications and commerce                                   challenges and exploit opportunities quickly.
                       online with confidence. With more than one million web servers using our SSL
                       certificates, an infrastructure that processes more than three billion certificate
                       checks daily, and a trust mark that is seen more than 650 million times a day, the
                       VeriSign seal is the most recognized symbol of trust on the Internet.                                         Commidea are one of the UK’s most innovative and trusted providers of payment
                                                                                                                                     solutions delivering a robust and secure service to merchants of all sizes. Commidea
                                                                                                                                     are a PCI DSS Level 1 certified provider offering customers multi-channel processing
                                                                                                                                     to include their websites, call centres and bricks and mortar stores.
Networking Bar Sponsor
                       PayPal is the safer, simpler, smarter way to pay online. Signing up for a PayPal
                       account is easy and you can pay using your debit or credit card, bank account or                              Credorax provides online payment processing and acquiring bank services under
                       PayPal balance. PayPal doesn’t share your financial details with sellers and provides                         one roof to online merchants. With its innovative business model and modern
                       industry-leading fraud protection.                                                                            acquiring platform, Credorax customers enjoy excellent rates, high transaction
                                                                                                                                     approval rate, easy integration, fraud protection and exceptional service level.
                                                                                                                                     Credorax is a licensed financial institution, visa and MasterCard principal member.
Bag Sponsor
                       Sage Pay is the UK’s fastest growing Payment Service Provider and is one of the most                          Ukash – The Global E-Money Network. Ukash enables cash payments in over
                       trusted e-commerce brands. Sage Pay processes millions of secure payments for its                             50 countries 6 continents, facilitating cross border transactions. Participating
                       34,000 customers each year — making the process of accepting payments simpler,                                online merchants can accept cash at their website without risk of repudiations
                       faster, safer and more profitable for businesses of all sizes.
                                                                                                                                     and charge-backs. Ukash brings participating online merchants incremental revenue
                                                                                                                                     as well as incremental users.

Lanyard Sponsor
                       ChannelAdvisor was founded in 2001 by Scot Wingo and Aris Buinevicius – successful                            emarsys is a leading global provider of email marketing solutions and services.
                       entrepreneurs who saw the need for a new retailer-focused e-commerce solution.                                Our bespoke platforms are designed specifically to meet the complex needs of our
                       What Scot and Aris developed was an eye-opening software solution that tamed                                  customers and provide everything they need to increase ROI through email marketing,
                       the complexity of the emerging online retail space, giving sellers the power to make                          deliverability, customer engagement and social media solutions. Combined with
                       their products visible across multiple channels to the widest range of potential                              comprehensive world class services portfolio, emarsys is an all-in-one provider for
                       customers.                                                                                                    retention email marketing.



Theatre Sponsors                                                                                                                     Ciao is a leading social shopping platform in 7 European countries and languages,
                                                                                                                                     as one of the top influencers in the consumer decision-making process. Offering
                       Apptus is the technology leader in bringing instant, relevant access to personalized                          unique placements, price comparison and user engagement campaigns - Ciao helps
                       information to local search and e-commerce. Its products deliver advanced search,                             customize your image on the Internet. We engage your target audience and bridge
                       recommendations and content targeting. They efficiently and profitably convert                                the gap between you and the consumer.
                       clicks to sales, providing the right thing, to the right person, at the right time.


                                                                                                                                     dotMailer, dotSearch, dotCommerce and dotDigital make up the digital marketing
                       SLI Systems offers full-service, customised, On-Demand solutions for Site-Search,                             experts, dotDigital Group plc. From ranking on page one in Google, to increasing
                       Navigation, Merchandising, and User Generated SEO. SLI’s unique concierge approach
                                                                                                                                     your website conversions, to email marketing, and building your online shop, the
                       allows eRetailers to focus on their business instead of tweaking search results. Our
                                                                                                                                     dotDigital Group can help.
                       dedicated account teams provide a degree of attention that is unmatched in the
                       industry by offering fast customer support and proactive tips and advice. SLI’s patented
                       Learning Engine is at the heart of our technology platform and provides ever-improving
                       customer experiences by observing user actions and showing the most popular                                   Swiss Post International offers its business customers sector-specific solutions for
                       results accordingly. SLI solutions reduce site abandonment, improve conversions,                              distance selling: support in developing the business and marketing concept, support
                       increase sales and average order size and continually optimise information relevance                          in tax and customs issues, direct marketing solutions including printing, letter shop
                       with little hands-on maintenance by your team. SLI Systems is a privately held                                services, delivery to more than 220 countries, returns management, e-commerce
                       company, with offices in Silicon Valley, London, New Zealand and Australia.                                   solutions and after-sales service via call centres.


16                                   www.ecommerceexpo.co.uk                                                                                      www.ecommerceexpo.co.uk                                             17
Delivering Ecommerce Excellence Event Guide
Delivering Ecommerce Excellence Event Guide
Delivering Ecommerce Excellence Event Guide
Delivering Ecommerce Excellence Event Guide
Delivering Ecommerce Excellence Event Guide
Delivering Ecommerce Excellence Event Guide
Delivering Ecommerce Excellence Event Guide
Delivering Ecommerce Excellence Event Guide
Delivering Ecommerce Excellence Event Guide
Delivering Ecommerce Excellence Event Guide
Delivering Ecommerce Excellence Event Guide
Delivering Ecommerce Excellence Event Guide
Delivering Ecommerce Excellence Event Guide
Delivering Ecommerce Excellence Event Guide
Delivering Ecommerce Excellence Event Guide
Delivering Ecommerce Excellence Event Guide
Delivering Ecommerce Excellence Event Guide
Delivering Ecommerce Excellence Event Guide

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Delivering Ecommerce Excellence Event Guide

  • 1. official event guide delivering ecommerce excellence The UK’s no.1 event dedicated to all aspects of selling online 11-12 October 2011 Olympia, London Official Event Guide sponsored by:
  • 2. SPONSORS OF Contents THE PAYMENT & SECURITY THEATRE Show Times Tuesday 11 October 9.00am–5.00pm Wednesday 12 October Welcome ............................................ 4 9.00am–4.15pm Show Features ................................... 7 A New Ecommerce eCommerce Expo Team Contacts Tel: 020 7955 3953 Keynote Theatre ............................8-9 Payment Solution Fax: 020 7921 8549 Email: ecomm2011@ubm.com Web: www.ecommerceexpo.co.uk The eCommerce Expo Team Mark Snell – Group Director Running Alongside ......................... 10 Simon Mills – Portfolio Director Andy Kiwanuka – Group Event Manager Rebecca Slater – Event Manager Even More from eCommerce Expo ....11 COMPETITION COME AND SEE Tim Brown – Senior Account Manager TO WIN AN US ON STAND iPAD 2 IF YOU Clare Puddifoot – Head of Marketing 1008 VISIT OUR Ruth Galpine – Senior Marketing Manager Conference Programme .............12-15 STAND Emily Nicols – Marketing Assistant Emma Salter – Events & Marketing Assistant Andrea Hurst – Operations Manager Sponsors ....................................16-17 Julie Mann – Senior Business Support Administrator Designed to reduce the burden of PCI DSS compliance for merchants without having to sacrifice the Hannah Slocombe – Conference Producer control of the payment page, Vanguard incorporates the very best aspects of Commidea’s established Product Locator ..........................19-25 ecommerce solutions to provide a secure, flexible and feature rich transaction process. Security: Vanguard sends sensitive cardholder Personalisation: Merchant has full control over the Organised by: data directly to Commidea’s secure PCI DSS payment page as there is no template or redirection Exhibitor A-Z & Floorplan ..........26-27 level 1 certified payment gateway, simplifying the to a third party webpage, which in turn reduces the merchant’s compliance efforts. risk of cart abandonment. United Business Media, Ludgate House, Customer friendly: The use of tokenisation allows Integration: Vanguard integrates seamlessly into 245 Blackfriars Road, London, SE1 9UY, UK Tel: 020 7921 5000 Web: www.ubmlive.com Exhibitors in Focus .....................28-31 the merchant to offer a simple, quick way to pay – merchants’ systems using XML formatted messaging making compliance easier and reducing PCI DSS and can use third party analytics tools without any Part of the Marketing & eCommerce Portfolio: audit scope. additional development by Commidea. Exhibitor Profiles ........................32-50 To discuss how Commidea and the Vanguard payment solution can add value and security to your website checkout, please visit the Commidea stand 1008 to speak with our team or alternatively please contact us on 08444 828200 or marketing@commidea.com. The Offical Event Guide is published by: Official Event Guide sponsored by: About Commidea: • Offering multi-channel payment 10 Treasury Court, Fisher Street, solutions Carlisle, CA3 8RF, UK • A leading Payment Service Tel: 01228 541200 Fax: 01228 540005 Provider • Part of the Point Group, Web: www.eventguides.co.uk Commidea Ltd, 100 Eureka Park, together processing 10 million Ashford, Kent TN25 4AZ • Trusted provider to 15,000 transactions daily for over Disclaimer T: +44 (0)8444 828 200 merchants 250,000 merchants The Official Event Guide is published under licence by Event Guides Limited. The copyright in the design and content of the Official Event Guide is owned by UBM Ltd or its licensors. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form, by any means – electronic, photocopying or otherwise – without the prior F: +44 (0)8444 828 210 permission of UBM Ltd. All exhibitors’ entries have been supplied by the companies listed in the Official Event Guide and while great care is taken to ensure that all exhibitors’ entries • Processing over 1 million • Present in 11 countries are correctly published, neither the Organisers nor the Publisher accepts liability for any loss or damage or consequential loss resulting from claims, errors or omissions relating to any E: marketing@commidea.com transactions per day material, including telephone numbers and any contact information, no matter how caused. W: www.commidea.com www.ecommerceexpo.co.uk 3
  • 3. WeLCoMe Explore the potential Delivering ecommerce excellence on every level! benefits of Social CRM I’d like to extend you a warm welcome to the fifth eCommerce Expo. The run up to the event has been buzzing with excitement which has culminated in a huge extravaganza of learning, networking and building for the future of selling online! I hope you’re as excited as we are about working in the fastest growing industry, in a country Social CRM that’s leading the world and setting the trends for the future. The best step to continuing such excellence is attending eCommerce Expo – so we really hope it lives up to your expectations! To celebrate our fifth year, we’ve got a new venue, a new team and new investment. So what does that mean for you? Simply, it means we’ve created an event that reflects the fast moving and ever developing world of selling online, an event that allows you to leave with the solutions and knowledge to ensure your customers don’t go to the competition. We’re bringing you the most comprehensive education programme, strategic Keynote programme and series of industry leading suppliers to ensure that you’re delivering throughout the online sales process. To ensure we’re truly bringing your whole team the skills to deliver ecommerce excellence on every level, we’ve developed an education programme, split into related areas, covering every aspect of selling online. Theatres include the Digital & Mobile Marketing Theatre, Emailvision Exclusive Edition eCommerce & mCommerce Theatre, Payment & Security Theatre, and Fulfilment, Retention & Delivery Theatre. We’ve also got a strategic level Keynote Theatre with sessions from big names such as Facebook, Google, Microsoft Ciao, WorldPay, Dixons, IMRG, PayPal, eBay and LinkedIn. If this isn’t enough, we’ve also accounted for what happens after the payment cart – with free entry to Call Centre & Customer Download your Free eBook Today! Management Expo you can ensure you deliver Embrace the Making Everything Easier!™ world of Social CRM This book is like having your own Open the book UK Edition Emailvision Special Edition media consulta personal social and find: nt sitting at your your social media desk. Optimize excellence with the best customer service! impact without • Social CRM resources. Discover exhausting your policies and how to harness best practices social media for the power of lead generation, Social CRM efforts to save systematize your • Tips for recruitin time and improve g and and track multicha results and launch rewarding brand nnel campaigns advocates finish, while seeing from start to what works and • Ways to automat with analytics what doesn’t e your . social media campaigns • Get keyed up So what are you waiting for? Get going, – explore the • Steps for calculati of social CRM an potential benefits ng your d review case stu social ROI it in action dies to see • Tips to get your • Get geared up – social CRM write your socia system up and of engagement, l media rules running design an effective start planning and ensure you have the implement the system, right technolo your people well gy and train • Get started now – ten tips for star staying on track ting out right, and fine-tuning your system best event experience possible. www.emailvision.co.uk/social Go to Dumm for videos, step-by-s ies.co m® tep examples, We hope you enjoy your visit! how-to articles or to shop! Amita Paul is a global Director Media Marketin of Social g at Emailvision. C. Nilsson is the Johanna founder and principa Herringbone, a l of marketing commun firm. Emailvis ications ion is the worldwid in on-demand e leader email and social Rebecca Slater, Event Manager, providing excellen marketing, ce in technolo services for online gy and relationship marketin g. ISBN: 978-1-119- Not for resale 97719-3 Amita Paul 97811199771 Johanna C. Nilss 93-cover-rb.in dd 1 on eCommerce Expo London 4/5/11 6:14 PM P.S. On the first night Over 5000 satisfied marketers of the show we’ll be awarding the successes worldwide from the year so far at our eCommerce Excellence www.emailvision.co.uk Awards ceremony! Argentina, Austria, Belgium, Brazil, Canada, China, France, Germany, Hong Kong, Israel, Italy, Netherlands, Portugal, Scandinavia, Spain, 4 www.ecommerceexpo.co.uk Switzerland, UK, USA
  • 4. sHoW FeAtURes All New Event Features eCommerce Expo’s excellent show features allow you to enjoy and make the most out of your visit. Use the floorplan in the centre fold of the guide to navigate your way to the marked features, exhibitor stands or conference theatres. Fast Track Pass The ground breaking and free education programme means that sessions can fill up quickly. Guarantee you don’t miss out on any session by purchasing a Fast Track Pass. Available from the Registration Area, this pass will give you guaranteed entry into all four theatres and the Keynote Theatre. Avoid disappointment – upgrade your badge now! Networking Bar Sponsored by This conveniently located bar is once again sponsored by PayPal, and has been designed to allow you to meet with clients, network or just relax with a coffee to plan the rest of your visit to eCommerce Expo. A must stop during your visit! The Premier Club Lounge Sponsored by The VIP scheme, but not as you know it, launches for the first time at eCommerce Expo. This invite only club allows the top decision Branch out makers from the leading names a dedicated area to network, relax and plan their day. Membership also provides attendees with priority entry to the Keynote Theatre on both days of the event. CROSS BORDERS AND ENTER THE WORLD Excellence Programme WITH A LOCAL PAYMENTS APPROACH All new for 2011, the Excellence Programme gives buying groups In association with Beginner or expert, local or multinational, thousands of merchants have from the leading brands access to an exclusive event experience. chosen Ogone to manage online payments, prevent fraud and grow their With all the benefits afforded to our Premier Club members, the business in new markets. Why? Because it means their customers have complete flexibility and can use virtually any payment method. Excellence Programme is designed to assist the buying experience. Our extensive global network of acquirer connections means you can offer over 40 international and local online payment methods. Our core value as an international payments gateway is enhanced by customisable fraud prevention tools and a flexible back-office that gives you total control, reducing the time you spend on fraud Event Partners management and administration. Discover how payment methods increase conversion. Get your free trial account now on www.ogone.co.uk. Set-up takes 5 minutes. Member of A W O R L D O F L O C A L P A Y M E N T S – J U S T O N E C L I C K A W A Y www.ecommerceexpo.co.uk 7
  • 5. KeYnote tHeAtRe KeYnote tHeAtRe The strategic level Keynote Theatre at eCommerce Expo brings together The Keynote Theatre is located on the showfloor, beyond the eCommerce the biggest brands talking about the hottest topics in selling online today. and mCommerce, and Fulfilment, Delivery & Retention Theatre. This theatre is a must attend for anyone in the business – so ensure you don’t miss out! DAY 1 – TUESDAY 11 OCTOBER DAY 2 – WEDNESDAY 11 OCTOBER 09:00-10:00 Nick Pratt – Managing Director, Sitemakers 09:00-10:00 Breakfast Ray Buckler – Head of Business Development, Breakfast George Iannou – Head of Creative and Strategy, Maginus Briefing Sitemakers Briefing The Breakfast Briefing Milk that data: How to best utilise and profit from your business data 10:45-11:15 Nic Cumisky – Senior Industry Manager, Google Mobile 10:45-11:15 David Smith – Managing Director, imrg How is mobile becoming a driving force in retail engagement, and where to next? State of the Nation: Current Online Marketing Figures and Industry Trends Stephan Musikant – General Manager, Ciao Sales and 11:45-12:15 Marketing, Microsoft Ciao 11:45-12:15 Ivan Heneghan – eCommerce Partnerships, Facebook The Power of the consumer’s voice Social Design, Social Commerce Mark Fleming – Senior Vice President for Corporate 13:30-14:00 New Business, WorldPay 13:30-14:00 Phuong Nguyen – Head of Sales, eBay Advertising UK Optimising your alternative payments: introducing new global data From the high-street to the i-street - A look at customer behaviour and the changing face Tony Neate – Managing Director, Get Safe Online of retail media Peter Wilson – National Fraud Authority 14:30-15:15 Therese Loveday – Office of Cyber Security & Information Assurance 14:30-15:15 Geoff Wright – Head of EMEA Sales & Marketing, Venda Michael Cunningham – Symantec Staying safe online, how mobile is changing the threat landscape - A future trends panel debate with Get Safe Online The importance of cross-channel convergence 15:30-16:00 Chris Howell – IT Director, Customer Systems, Dixons 15:30-16:00 Renier Lemmens – VP and General Manager Europe,PayPal The increasing importance of collaboration in delivering to multichannel customers Payment Innovation and Mobile-Commerce 8 www.ecommerceexpo.co.uk www.ecommerceexpo.co.uk 9
  • 6. RUnnInG ALonGsIDe eVen MoRe FRoM eCoMMeRCe eXPo Ensuring your online sales strategy delivers on every level doesn’t end at the payment cart. Providing excellence throughout the customer experience is a tall order with so many systems, teams and employees to integrate. This is eCommerce Expo TV why in 2011 we’re running alongside Call Centre & Customer Management Expo. Come along with the whole team and ensure you’re ready to deliver Visit our TV Channel www.moviecom.tv/ecommerceexpo and see the on every level. latest action from the showfloor, snippets from our Keynote sessions, Your eCommerce Expo badge gives you free access to Call Centre & Customer Management Expo – Europe’s no.1 interviews with exhibitors and what’s hot at eCommerce Expo this year! exhibition and conference for customer contact and customer management solutions. By attending this year’s show you will have access to the following benefits: • Over 200 leading suppliers offering the full range of contact centre and customer management solutions needed to operate more efficiently within your contact centre Who should you meet at eCommerce Expo 2011? • An extensive programme of educational features Taki ng • Unrivalled networking opportunities next place Go to ece.rummblelabs.com on your mobile or the web to find doo in r other attendees who are most similar to you based on what you • Plus many more... Nati the onal are tweeting about. Hall For more information about our exciting line up of features please visit Include the #ece2011 hashtag in all your tweets and we will match www.callcentre.co.uk_callcentreexpo_features. Digital & Mobile Marketing you with other people who are interested in the same things. We can connect you via LinkedIn, Foursquare, Plancast, Quora or any other social network. Plus don’t miss out on our Fulfilment, Delivery & Retention Follow what is being said about the Keynotes and introduce yourself to people who have been to the same sessions. Call Centre Focus Conference In association with leading industry title, Call Centre Focus, the conference provides 24 insightful sessions packed full of case studies on everything from increasing shelf Include the hashtag productivity to delivering a multi-channel experience. twitter.com #ece2011 in all your tweets This is Europe’s no.1 exhibition and conference for #ecehelp #ecekeynote the call centre and customer management industry #ecedigital #ecetheatre #ecepayment for you to discover how to get the most out of your #ecedelivery technology solutions, and to develop better customer #ecefacebook relationships. #ecelinkedin #eceworldpay #ecepaypal #ecegoogle So what are you waiting for? Bring along your customer #ecedixons #eceimrg service colleagues and ensure your team provides your #eceebay #ecepremier customers with the best online shopping experience. For more #eceexcellence eCommerce & #ecenetwork #ecepress information about Call Centre & Customer Management Expo please visit mCommerce www.callcentre.co.uk/callcentreexpo. Payment & Celebrating eCommerce Excellence Security The eCommerce Excellence Awards are the highlight of the year for the ecommerce industry. Showcasing inspirational success stories and awarding excellence, the eCommerce Excellence Awards celebrate the UK’s leading presence in ecommerce innovation. in association with The eCommerce Excellence Awards has celebrated a long list of success stories, with previous winners including M&S, ASOS, eBay Fashion Outlet, L.K. Bennett and Ocado as well as smaller companies with big potential like LovingOutdoors and prezzybox. Contact us @rummblelabs So look out for the eCommerce Excellence Awards winners on Day 2 of eCommerce Expo where we’ll be hosting interviews with the winners and judges, and streaming them live in the Networking Bar. 10 www.callcentre.co.uk/callcentre_expo www.ecommerceexpo.co.uk 11
  • 7. ConFeRenCe PRoGRAMMe ConFeRenCe PRoGRAMMe The best free conference programme for all aspects of selling online The best free conference programme for all aspects of selling online eCommerce Expo provides you with access to more than 50 case-study focussed conference sessions, split into four theatres covering the latest trends, technology and innovation in digital & mobile marketing, ecommerce & mcommerce, payment & security and fulfilment, delivery & retention – eCommerce & mCommerce Theatre these sessions are certainly unmissable! Sponsored by Digital & Mobile Marketing Theatre TIME COMPANY SPEAKER SESSION TITLE Sponsored by 09:45- Neolane Phil Young, Senior Sales Consultant, Using social marketing to convert fans & followers Neolane into sustainable & profitable relationships 10:15 TIME COMPANY SPEAKER SESSION TITLE 10:45- Compuware David Zuanelli, EMEA Director of The need for speed: optimising your users APM Solutions, Compuware ecommerce experience from the first to the last mile Lengow Kathryn Boccuzzi, UK Sales Manager, The emarketing edge: optimising the profitability 11:15 Lengow and visibility of your online marketing campaigns 09:45- Jeremie Peiro, Co-Founder & Sales 11:45- ChannelAdvisor Julia Priddle, Head of Key Account Channel trends: what’s emerging? Director, Lengow Management, ChannelAdvisor 10:15 Edwin Dewez, Team Lead Manager 12:15 for Nextag DAY 1 12:45- Valtech Jonathan Cook, Head of New Media, Simplifying Facebook commerce: how Oriflame 10:45- etracker David Hudson, UK Country Manager, The great web form challenge: how mouse tracking Valtech achieved 20,000 application downloads in only etracker can help reduce drop-off rates 13:15 6 months 11:15 DAY 1 13:45- Ascendant Jamie Smith, Head of Commerce Ecommerce failures: the key avoidable pitfalls that 11:45- Best Buy Europe Ben Adams, Multi-Channel Platform Thinking about SaaS ecommerce? Key Practice Europe, Ascendant will impact financial success Manager, Best Buy Europe considerations when selecting a vendor 14:15 12:15 12:45- dotSearch Tink Taylor, Chief Operating Officer, Revealing the email marketing highs & lows from 14:45- Apptus David Davies, VP Marketing, Apptus Making ecommerce relevant: getting search, dotDigital Group campaigns sent by the UK’s top 40 online retailers, recommendations and personalisation right 13:15 including M&S and Boots 15:15 Session Kristel Verhasselt, Sales Manager Magento Enterprise: delivering large-scale, 13:45- emarsys Daniel Harari, VP of Marketing & Cli- How to maximise your Q4 profits: practical steps to 15:45- Digital North Europe, Magento cost-effective ecommerce ent Services, Co-Founder, emarsys increase ROI using email marketing 14:15 16:15 Richard Jackson, Director, Session Digital 14:45- Ability Cindy Smith, Director of Sales, 5 simple changes to your ecommerce Commerce Ability Commerce website that will increase your sales 15:15 Click Consult Geoff Parker, Client Services Director, The mobile opportunity: current mobile usage, 09:45- Click Consult how websites are performing on mobile handsets 15:45- Treepodia Simon Peirson, UK Marketing, How to cover your entire catalogue with product 10:15 & what can be done to improve Sales & Partnerships,Treepodia videos & enjoy an immediate increase in sales & 16:15 Arianna Cagli, Nectar video SEO 10:45- Venda Eric Abensur, Group Chief Executive, Why multi-channel convergence is essential & how Venda to achieve it 11:15 09:45- Red James Candy, Business Development Commerce! This time it’s personal: the rise of Technology Director, Red Technology personalised content and promotions 11:45- Brandbank Rob Tarrant, CEO, Brandbank Merchandising in grocery: the future of in-store 10:15 and online 12:15 11:00- Microsoft Ciao Vincenzo Calenne, Head of Social shopping: where do you stand? eCommerce Sales UK, Microsoft-Ciao SLI Systems Nick Glynne, Managing Director, How to boost conversions through relevant site 11:30 Commerce Division 12:45- DAY 2 Buy It Direct search 13:15 Osric Powell, Sales, SLI Systems 12:15- Emailvision John Sadowsky, Business Coach Email, social marketing & the art of storytelling Nick Heys, CEO, Emailvision Shopatron Mark Grondin, SVP Marketing, Why ecommerce is different for branded 12:45 DAY 2 13:45- Shopatron manufacturers: because there are two customers Claranet Michel Robert, MD, Claranet, The benefits of cloud for ecommerce 14:15 Shaun Moores, VP of Traffic & at stake - retail partners and end consumers 13:15- Conversion, Shopatron Jo Stanford, Group IT Director, 13:45 De Vere Group PFSweb Anabelle Kinet, Sales & Marketing Whether you’re an SME or multi-national Screen Pages Roger Willcocks, Director, Screen 50 ways to improve the performance of your 14:45- Manager, PFSweb corporation, how can you define your ecommerce 14:15- Jerome Orlemans, European strategy? Lessons from O’Neill Pages ecommerce website: lessons from Christopher Ward 15:15 14:45 and over 200 other online shops since 2000 Ecommerce Manager, O’Neills 15:45- Moviecom.tv Gillian O’Neil, CEO, Moviecom.tv Online video is a key component 15:45- Web Mike Anderson, Managing Director, The new multichannel road map: innovative to the success of ecommerce Marketplace Web Marketplace Solutions technology creating inspirational cross channel 16:15 16:15 Solutions shopping Timetables are correct at time of print – please view the boards outside each theatre for the most up-to-date timetables. Timetables are correct at time of print – please view the boards outside each theatre for the most up-to-date timetables. Skip the queues with a Fast-Track Pass! Purchase yours from the Registration Desk for just £100! Skip the queues with a Fast-Track Pass! Purchase yours from the Registration Desk for just £100! Guaranteed access to all Conference and Keynote sessions. Guaranteed access to all Conference and Keynote sessions. 12 www.ecommerceexpo.co.uk www.ecommerceexpo.co.uk 13
  • 8. ConFeRenCe PRoGRAMMe ConFeRenCe PRoGRAMMe The best free conference programme for all aspects of selling online The best free conference programme for all aspects of selling online Payment & Security Theatre Fulfilment, Delivery & Retention Theatre Sponsored by Sponsored by TIME COMPANY SPEAKER SESSION TITLE TIME COMPANY SPEAKER SESSION TITLE 09:45- Netbenefit Gerry Lawrence, CTO for NetBenefit PCI: As complicated as it sounds? 09:45- Euromonitor Daniel Latev, Head of Non-Store Ecommerce growth from a consumer perspective: and Group NBT Retailing, Euromonitor how companies can meet consumer demand 10:15 10:15 11:00- Barclaycard Neira Jones, Head of Payment From compliance to risk management Postcode Phil Rothwell, Sales & Marketing From checkout to delivery: perfecting the customer Security, Barclaycard 11:00- 11:30 Anywhere Director, Postcode Anywhere journey DAY 1 11:30 Tom Percival, CTO, Graze.com 12:15- Commidea Ryan Philo, Head of Product Web-based data compromises can ruin a merchant’s Management, Commidea reputation – but they are easily avoidable Swiss Post Chris Stevens, Head of Industry Delivering excellence in ecommerce 12:45 12:15- DAY 1 Distance Selling, Swiss Post 12:45 International Management 13:15- WorldPay Lefras Coetzee, Head of Ecommerce What factors do you need to consider when Proposition, WorldPay adopting an international payment strategy? 13:45 13:15- MetaPack Patrick Wall, CEO, MetaPack Growth areas & innovation in delivery: case studies from Mothercare, ASOS and John Lewis 15:30- Ukash David Hunter,CEO, Ukash Why you should open your ‘virtual’ doors to cash 13:45 paying customers 16:00 14:15- Winbuyer Miki Balin, Founder & CEO, Winbuyer Stop visitors from leaving your site: new trends in online shopping behaviour 14:45 09.45- Merchant Risk Nicolas Vedrenne, Managing Director, 2012 trends in payment and fraud: the view of the Council Merchant Risk Council top 200 ecommerce players 15:30- Adobe Max Childs, Sr. Marketing Manager Personalised 121 marketing; how brands and 10.15 Systems EMEA, Scene7 - Adobe Systems retailers engage customers on a 121 basis 16:00 Ernst & Young Richard Quick, Senior Manager, Fraud risk management for ecommerce – 11:00- Forensic Data Analytics, Ernst & Young maximising your sales through controlling your risks 11:30 Nicolas Mallison, Director, Forensic Data & Analytics, Ernst & Young 09:45- Netop Marcus Kaber, SVP Global Marketing Top 10 methods to improve ROI with live chat & Sales, Netop 12:15- YESpay Chandra Patni, Director, Unveiling Pouch Mobile Wallet Services in the UK 10:15 DAY 2 International YES-wallet.com 12:45 11:00- Lyris Michael Weston, GM & SVP EMEA, Those first impressions: how to harness affirmation Credorax Benjamin Nachman, CEO, Credorax The silent revolution: the latest changes in Lyris bias to create rewarding customer relationships 13:15- 11:30 the ecommerce payment industry and how this 13:45 affects you DAY 2 12:15- Conversocial Joshua March, Co-Founder & CEO, From social village to global village: the future 14:15- MNP & Commidea Pierre D’Abost, MD, MNP PCI Compliancy for direct commerce - Conversocial of social customer care Dean Metcalfe, Account Manager, getting it done! 12:45 14:45 Commidea 13:15- ExportBR Adler Martins, International Lawyer, Challenges for international logistics and 15:30- Sage Pay Simon Black, Managing Director, How to avoid the pitfalls of trading online: Noronha Advogados distribution in Latin America: ecommerce Sage Pay Sage Pay’s e-business benchmark report 13:45 pioneers case studies 16:00 14:15- P2P Mailing Paul Galpin, Managing Director, Are you delivering? Hear what your customers P2P Mailing really think about delivery choices and standard 14:45 vs premium Timetables are correct at time of print – please view the boards outside each theatre for the most up-to-date timetables. Timetables are correct at time of print – please view the boards outside each theatre for the most up-to-date timetables. Skip the queues with a Fast-Track Pass! Purchase yours from the Registration Desk for just £100! Guaranteed access to all Conference and Keynote sessions. Skip the queues with a Fast Track Pass! Purchase yours from the Registration Desk for just £100! Guaranteed access to all Conference and Keynote sessions. 14 www.ecommerceexpo.co.uk www.ecommerceexpo.co.uk 15
  • 9. sPonsoRs sPonsoRs Thank you to our sponsors for their continued support… Theatre Sponsors Neolane provides the only conversational marketing technology that empowers Premier Club Sponsor organisations to build and sustain one-to-one dialogues with customers, to increase revenue and marketing efficiency. Neolane has a track record of enabling its VeriSign Authentication Services, now part of Symantec Corp., provides solutions customers, such as Sony, Debenhams and EMI to adapt to new communication that allow companies and consumers to engage in communications and commerce challenges and exploit opportunities quickly. online with confidence. With more than one million web servers using our SSL certificates, an infrastructure that processes more than three billion certificate checks daily, and a trust mark that is seen more than 650 million times a day, the VeriSign seal is the most recognized symbol of trust on the Internet. Commidea are one of the UK’s most innovative and trusted providers of payment solutions delivering a robust and secure service to merchants of all sizes. Commidea are a PCI DSS Level 1 certified provider offering customers multi-channel processing to include their websites, call centres and bricks and mortar stores. Networking Bar Sponsor PayPal is the safer, simpler, smarter way to pay online. Signing up for a PayPal account is easy and you can pay using your debit or credit card, bank account or Credorax provides online payment processing and acquiring bank services under PayPal balance. PayPal doesn’t share your financial details with sellers and provides one roof to online merchants. With its innovative business model and modern industry-leading fraud protection. acquiring platform, Credorax customers enjoy excellent rates, high transaction approval rate, easy integration, fraud protection and exceptional service level. Credorax is a licensed financial institution, visa and MasterCard principal member. Bag Sponsor Sage Pay is the UK’s fastest growing Payment Service Provider and is one of the most Ukash – The Global E-Money Network. Ukash enables cash payments in over trusted e-commerce brands. Sage Pay processes millions of secure payments for its 50 countries 6 continents, facilitating cross border transactions. Participating 34,000 customers each year — making the process of accepting payments simpler, online merchants can accept cash at their website without risk of repudiations faster, safer and more profitable for businesses of all sizes. and charge-backs. Ukash brings participating online merchants incremental revenue as well as incremental users. Lanyard Sponsor ChannelAdvisor was founded in 2001 by Scot Wingo and Aris Buinevicius – successful emarsys is a leading global provider of email marketing solutions and services. entrepreneurs who saw the need for a new retailer-focused e-commerce solution. Our bespoke platforms are designed specifically to meet the complex needs of our What Scot and Aris developed was an eye-opening software solution that tamed customers and provide everything they need to increase ROI through email marketing, the complexity of the emerging online retail space, giving sellers the power to make deliverability, customer engagement and social media solutions. Combined with their products visible across multiple channels to the widest range of potential comprehensive world class services portfolio, emarsys is an all-in-one provider for customers. retention email marketing. Theatre Sponsors Ciao is a leading social shopping platform in 7 European countries and languages, as one of the top influencers in the consumer decision-making process. Offering Apptus is the technology leader in bringing instant, relevant access to personalized unique placements, price comparison and user engagement campaigns - Ciao helps information to local search and e-commerce. Its products deliver advanced search, customize your image on the Internet. We engage your target audience and bridge recommendations and content targeting. They efficiently and profitably convert the gap between you and the consumer. clicks to sales, providing the right thing, to the right person, at the right time. dotMailer, dotSearch, dotCommerce and dotDigital make up the digital marketing SLI Systems offers full-service, customised, On-Demand solutions for Site-Search, experts, dotDigital Group plc. From ranking on page one in Google, to increasing Navigation, Merchandising, and User Generated SEO. SLI’s unique concierge approach your website conversions, to email marketing, and building your online shop, the allows eRetailers to focus on their business instead of tweaking search results. Our dotDigital Group can help. dedicated account teams provide a degree of attention that is unmatched in the industry by offering fast customer support and proactive tips and advice. SLI’s patented Learning Engine is at the heart of our technology platform and provides ever-improving customer experiences by observing user actions and showing the most popular Swiss Post International offers its business customers sector-specific solutions for results accordingly. SLI solutions reduce site abandonment, improve conversions, distance selling: support in developing the business and marketing concept, support increase sales and average order size and continually optimise information relevance in tax and customs issues, direct marketing solutions including printing, letter shop with little hands-on maintenance by your team. SLI Systems is a privately held services, delivery to more than 220 countries, returns management, e-commerce company, with offices in Silicon Valley, London, New Zealand and Australia. solutions and after-sales service via call centres. 16 www.ecommerceexpo.co.uk www.ecommerceexpo.co.uk 17